Analysis of seaports development strategies: science, technology, education and marketing

Ilnytskyy, Denys; Zinchenko, Sergii; Savych, Oleksandr; Yanchetskyy, Oleksandr

doi:10.15587/2312-8372.2018.133938

Cited by 3 publications

(3 citation statements)

References 33 publications

(46 reference statements)

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“…They contribute significantly to socioeconomic development [1,2]. Studies show that there is a need for targeted investment in seaports in both developed and developing countries [3]. Handling activities, brokerage, and storage services are concentrated in seaports [4].…”

Section: Introductionmentioning

confidence: 99%

“…The port authority is usually a public or semipublic body that is responsible for managing and improving the port area through infrastructure construction and maintenance, leasing or concessionary provision of infrastructure to private companies, and the port cluster's growth and competitiveness [28]. Port authorities usually almost always work in cooperation with other stakeholders, among which state authorities play a key role as regulators of the maritime economy [3]. Such a situation also occurs in Poland.…”

Section: Introductionmentioning

confidence: 99%

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The Development of Major Seaports in the Context of National Maritime Policy. The Case Study of Poland

2021

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State authorities may influence the development of seaports by employing the tools of national maritime policy. On the one hand, seaports contribute to the socioeconomic development of coastal regions; on the other, they have a significant impact on foreign trade turnover. The aim of this study is to identify the major factors that have influenced the development of Poland’s seaports in the context of the country’s maritime policy. The paper examines and explains the development and transitions of major Polish seaports such as Gdansk, Gdynia, Szczecin, and Swinoujcie. In order to identify the state of the port economy the authors used public statistics and data analysis. Furthermore, they created a model of comanagement of major seaports and presented a qualitative and quantitative comparison of the development of major seaports from 2005 to 2019. It was discovered that port turnover increased, but in various ways in each of the analysed ports. The government of Poland, acting in a dual role as the coordinator of national maritime policy and the majority owner of seaports, was the most powerful decision-maker in the port economy. However initiatives to implement sustainable principles in seaports have gradually emerged through bottom-up activities of port authorities supported by local and regional authorities.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Development of Major Seaports in the Context of National Maritime Policy. The Case Study of Poland

2021

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“…There is significant need in research that illustrate which marketing strategies are noteworthy to be applied in seaports (Camilleri, 2018). This topic is necessary as scholars claim seaports play a significant role in tourism; yet the topic remains understudy (Ilnytskyy et al, 2018).…”

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confidence: 99%

Seaport marketing strategies and its impact on customer satisfaction

Amara¹,

Negm²

2022

JBRMR

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In the world today, seaports play a crucial role in the economic and environmental sustainability of tourism destination. Seaports and their related facilities of different types and sizes are competing to capture market share globally. This study seeks to investigate the impact of seaport marketing mix strategies on customer satisfaction, identifying the significant marketing mix tactic that should be of focus to cities with seaports. This quantitative research uses deductive approach to develop a proposed model with various hypotheses to be tested. It is considered descriptive research as it seeks to depict the characteristics of a population being studied as well as to answer questions that pertain and explain seaport marketing strategies and its impact on customer satisfaction. Online questionnaires are distributed through convenience sampling during cross-sectional timeframe- December 2021 and January 2022. Results show that seaport-services, promotion, staff, physical evidence, and process has a positive significant impact customer satisfaction with the seaport. Seaport place/distribution and price are insignificant on customer satisfaction. This research is among ongoing attempts to study seaport marketing so to improve the current tourism industry of a nation. The focus is on seaport satisfaction, uncovering the significant marketing mix experiences to propose an effective marketing strategy. This research thus provides a significant addition to marketing knowledge for an increasingly important sector of the tourism industry, illustrating the vitality of the marketing mix and how the marketing mix elements vary from one field to another field.

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Trends of air transportation market development in Ukraine

Savych

Shkoda

2020

Innovative Marketing

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To identify the trends of air transportation market development in Ukraine during the period 2010–2018, the analysis of the riskiness of the external market environment of airlines being the major market actors and main factors, which influence the air transportation market development, were made in the paper using statistical methods and methods of probability theory. The working hypothesis was proved on corresponding the main trends of air transportation market development in Ukraine with the world ones and the very high riskiness of the external environment of the airlines. There is some local specifics of the air transportation market in Ukraine connected with the armed conflict at the East of the country, a significant impact of non-economic factors in some years, and implementation of international safety standards. The COVID-19 impact is considered only as a discussion question. The originality of the paper is in discussing the modern trends of air transportation market development in Ukraine in the context of considering the interaction “subject – poly-subject environment”. The airlines are considered as the subjects that interact with a market as an external poly-subject environment. The results of the research identified that the riskiness of the external market environment is at the critical level for the majority of the studied airlines that does not contribute to successful business activity in Ukraine. European and Ukrainian official authorities can use the obtained results during the development and implementation of the joined cooperation in the sphere of air transportation. Besides, in the context of COVID-19, the trends of imroving aviation safety and satisfying international standards are becoming increasingly important for airlines as well as for state authorities in developing the appropriate state policy.

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Analysis of seaports development strategies: science, technology, education and marketing

Cited by 3 publications

References 33 publications

The Development of Major Seaports in the Context of National Maritime Policy. The Case Study of Poland

The Development of Major Seaports in the Context of National Maritime Policy. The Case Study of Poland

Seaport marketing strategies and its impact on customer satisfaction

Trends of air transportation market development in Ukraine

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