The period of coronavirus disease pandemic caused new challenges in leadership development and reflected transition to collective leadership as the most effective method. Because (emotional) unity of the corporate team (which is practically realized in collective leadership) is a primary factor for overcoming the crisis, human resources will be saved as much as possible in this context. The use of emotional intelligence tools and organizational leadership development becomes highly relevant. The emphasis is placed on the fact that organizations’ adaptive, innovative activities and online work lead to new trends in the leadership development paradigm. However, most managers are not ready to apply them. The case study of an educational organization shows numerical indicators of the emotional intelligence levels of managers and essential characteristics of their emotional literacy. It is found out that less than half of managers can ensure employees’ psychological safety with the help of emotional intelligence. It is emphasized that leaders can quickly change the climate of their teams and have the most significant impact on the psychological security of organizations. Leadership development can bring additional dividends in times of instability. So coronavirus disease pandemic increases management decentralization trends.

To identify the trends of air transportation market development in Ukraine during the period 2010–2018, the analysis of the riskiness of the external market environment of airlines being the major market actors and main factors, which influence the air transportation market development, were made in the paper using statistical methods and methods of probability theory. The working hypothesis was proved on corresponding the main trends of air transportation market development in Ukraine with the world ones and the very high riskiness of the external environment of the airlines. There is some local specifics of the air transportation market in Ukraine connected with the armed conflict at the East of the country, a significant impact of non-economic factors in some years, and implementation of international safety standards. The COVID-19 impact is considered only as a discussion question. The originality of the paper is in discussing the modern trends of air transportation market development in Ukraine in the context of considering the interaction “subject – poly-subject environment”. The airlines are considered as the subjects that interact with a market as an external poly-subject environment. The results of the research identified that the riskiness of the external market environment is at the critical level for the majority of the studied airlines that does not contribute to successful business activity in Ukraine. European and Ukrainian official authorities can use the obtained results during the development and implementation of the joined cooperation in the sphere of air transportation. Besides, in the context of COVID-19, the trends of imroving aviation safety and satisfying international standards are becoming increasingly important for airlines as well as for state authorities in developing the appropriate state policy.

PurposeHigh European standards of life quality are declared in a set of legislative documents in Ukraine, but the rewarding policy for the healthcare employees because of the coronavirus disease 2019 (COVID-19) disease remains not fully implemented. The purpose of the study is to develop indicators, standards and methods of assessing rewarding policies for healthcare employees in terms of providing decent labour remuneration that are useful for all stakeholders of the healthcare sector in Ukraine.Design/methodology/approachThe study proposes the methodical foundations of developing evaluation tools of rewarding policies for implementing the decent work concept at the sectoral level.FindingsThe findings identify the complex indicator of decent labour remuneration in the healthcare sector in Ukraine, which is 0.185. It proves that the level of the decent labour remuneration of the healthcare employees in Ukraine is at the low level.Practical implicationsThe study provides the important recommendations for all policymakers in the healthcare sector in different countries in the context of diagnosing the problems in the rewarding policies and determining the directions for improvement in terms of implementation of the decent work principles.Originality/valueBy proposing and calculating the main methodical foundations of evaluation tools development of rewarding policies in the context of realisation of the decent work concept at the sectoral level, the study fills a void in the decent labour remuneration and the labour economics theory literature.

The purpose of the paper is to develop indicators and standards for assessing the remuneration policy in terms of decent work at the regional level and to approbate the developed tools for assessing the data of remuneration policy research in Kyiv region. The analysis of the labor remuneration policy at the regional level has been based on the developed indicators using case study, statistical method, comparative analysis, analogy method and content analysis. The findings have shown negative trends, in particular the inefficiency of social standards, the low level of wages, the arrears of wages, the unsatisfactory wages structure and the low level of collective-contractual regulation of remuneration. The low level of remuneration, which does not provide an expanded reproduction of the labor force, is a significant drawback in wages in Kyiv region in comparison with wages in Kyiv city, which demotivates employees and leads to migration abroad. The necessity for remuneration policy improvement based on the decent work concept has been proved. Indicators and standards can be used by regional state administrations, state authorities, trade unions, employers’ organizations for analyzing the labor remuneration policy and identifying the directions for its improvement in order to implement the decent work concept and increase the welfare of employees. Public authorities can use the developed indicators for comparing and ranking the regions and finding out the leaders in the implementation of decent work concept.

The aim of the research is to measure interrelation between VET quality and the level of teachers' education and training and to identify directions for their improving. The working hypothesis of the research is the assumption that education and training of graduates from colleges (specialists) will be of high quality if competencies are developed in accordance with the employers' demands. The working hypothesis was verified through a quantitative research (a sociological survey). The target group of the survey is 350 managers of financial and insurance companies in Ukraine, including human resources managers. The research has shown that the education and training of graduates from colleges do not adequately meet the needs of the labour market, and therefore must be improved, in particular, towards the development of appropriate competencies in accordance with the employers' requirements. The interrelation between VET quality and the level of teachers' education and training has been partially confirmed. More than a third of the surveyed employers saw the link between them. Based on the result of research, it was found that employers were not satisfied with the quality of college graduates' education and training. The conducted research has demonstrated the contradiction between the vision of the education and training results in educational establishments and the employers' expectations. This confirms the importance of their systematic collaboration in developing educational and professional training programmes and study plans. The results of the research are recommended to be used during the development of educational and professional programmes and study plans.

The purpose of the paper is to identify the components of the enterprise intellectual potential, which are promising areas of intellectual potential management that is the basis of a strategic partnership between business, science and education in the brewing industry of Ukraine. The novelty of the research is represented by the created theoretical model disclosing the specific advantages of such partnership for business, science and education in the context of intellectual potential management. The object of the scientific research is the process of the intellectual potential management and its role in forming strategic partnership of science-business-education. The research method includes the method of structural-logical analysis, the method of analysis and synthesis, the method of comparative analysis, statistical data and information analysis etc. The proposed algorithm for estimating the enterprise intellectual potential at the appropriate level of management includes ten stages, performing of which allows to get the calculated use level of the intellectual potential and its components: 1) providing the definition of generalized components of the enterprise’s potential and its important subspecies; 2) selecting and calculating the list of the indicators for defining the relative efficiency; 3) calculating the relative coefficients’ values for each enterprise considering average values in dependence of the type of activity; 4) aligning the contribution of the each subspecies of the potential; 5) calculating the efficiency coefficient of the consolidated relative use for each subspecies; 6) rationing the consolidated relative efficiency coefficient depending on their product; 7) calculating the potential share of each subspecies in the total value; 8) redistributing the obtained results by the components of the potential; 9) calculating the realized value of intellectual potential; 10) calculating the use level of intellectual potential and its components. The research is based on the Ukrainian brewing industry’s data for the period of 2016-2019. The obtained results highlight the most problematic components of the intellectual resources of the brewing companies in Ukraine such as "human resources", "technological resources" and "management resources". These components are recommended to be considered as the most promising areas of the intellectual potential development of the brewing enterprises in strategic partnership with educational and scientific institutions. The practical value of the proposed instruments for the brewing enterprises is in the use of the adapted graphanalytical model, which gives the opportunity to assess the structural components of intellectual potential of the enterprise and define the strategic directions of perspective partnership.

The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal objectives: 1) to research the evolution of marketing concepts; 2) to define the elements of the concept of marketing efforts consolidation; 3) to form the peculiarities and build the model of the concept of marketing efforts consolidation on the global car market. The results of the research are the created concept of marketing efforts consolidation on the global car market that is intended to accelerate sales and profits of car manufacturers as well as to be used by companies from different commodities markets. The method of systematic, critical and comparative analysis as well as synthesis and modeling method is employed.

The study is relevant to the current global trends of business environment turbulence and marketing transformation under the influence of the war in Ukraine. The purpose of the article is to identify the reasons for the transformation of marketing under the influence of the war in Ukraine related to various aspects of the problems of marketing activities of business companies that lead to this, and to develop recommendations for improving marketing policy and improving the prospects for business profitability. The novelty of the study lies in the creation of a theoretical model of marketing transformation in the context of turbulence in the business environment. The object of the scientific research is determined as marketing activities of Ukrainian business representatives during the war. The research methodology includes such methods: comparative analysis, critical analysis, descriptive analysis, statistical analysis. The study is based on the results of a sociological survey of business representatives in Ukraine. The study's limitations are that the data collection period covers September-October 2022 during the war in Ukraine. The obtained results confirmed the authors’ hypothesis H1 that Ukrainian businesses use the limited marketing toolkit in times of war that worsens perspectives of marketing transformation in the direction of income growth; H2 – relocation has not really become the driver of marketing transformation in the war-time period as majority of businesses has not realized it in general; H3 – one more problematic zone of marketing activity in the war-time period is the ability of work with clients, which is not well used by the majority of surveyed Ukrainian businesses; and Н4 – the main problem for business not only the war itself, but the absence of effective marketing strategy in general. The practical value of the research for the young scientists’ community is in the use of the model of marketing transformation and the practical research results in changing the marketing identity of business entities, which gives the opportunity to improve marketing strategy and the company’s profitability. The possible directions of the research development are studying of the correlations of marketing with other elements of business activity and their impact on post-war business recovery.