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To identify the trends of air transportation market development in Ukraine during the period 2010–2018, the analysis of the riskiness of the external market environment of airlines being the major market actors and main factors, which influence the air transportation market development, were made in the paper using statistical methods and methods of probability theory. The working hypothesis was proved on corresponding the main trends of air transportation market development in Ukraine with the world ones and the very high riskiness of the external environment of the airlines. There is some local specifics of the air transportation market in Ukraine connected with the armed conflict at the East of the country, a significant impact of non-economic factors in some years, and implementation of international safety standards. The COVID-19 impact is considered only as a discussion question. The originality of the paper is in discussing the modern trends of air transportation market development in Ukraine in the context of considering the interaction “subject – poly-subject environment”. The airlines are considered as the subjects that interact with a market as an external poly-subject environment. The results of the research identified that the riskiness of the external market environment is at the critical level for the majority of the studied airlines that does not contribute to successful business activity in Ukraine. European and Ukrainian official authorities can use the obtained results during the development and implementation of the joined cooperation in the sphere of air transportation. Besides, in the context of COVID-19, the trends of imroving aviation safety and satisfying international standards are becoming increasingly important for airlines as well as for state authorities in developing the appropriate state policy.

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The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal objectives: 1) to research the evolution of marketing concepts; 2) to define the elements of the concept of marketing efforts consolidation; 3) to form the peculiarities and build the model of the concept of marketing efforts consolidation on the global car market. The results of the research are the created concept of marketing efforts consolidation on the global car market that is intended to accelerate sales and profits of car manufacturers as well as to be used by companies from different commodities markets. The method of systematic, critical and comparative analysis as well as synthesis and modeling method is employed.

The study is relevant to the current global trends of business environment turbulence and marketing transformation under the influence of the war in Ukraine. The purpose of the article is to identify the reasons for the transformation of marketing under the influence of the war in Ukraine related to various aspects of the problems of marketing activities of business companies that lead to this, and to develop recommendations for improving marketing policy and improving the prospects for business profitability. The novelty of the study lies in the creation of a theoretical model of marketing transformation in the context of turbulence in the business environment. The object of the scientific research is determined as marketing activities of Ukrainian business representatives during the war. The research methodology includes such methods: comparative analysis, critical analysis, descriptive analysis, statistical analysis. The study is based on the results of a sociological survey of business representatives in Ukraine. The study's limitations are that the data collection period covers September-October 2022 during the war in Ukraine. The obtained results confirmed the authors’ hypothesis H1 that Ukrainian businesses use the limited marketing toolkit in times of war that worsens perspectives of marketing transformation in the direction of income growth; H2 – relocation has not really become the driver of marketing transformation in the war-time period as majority of businesses has not realized it in general; H3 – one more problematic zone of marketing activity in the war-time period is the ability of work with clients, which is not well used by the majority of surveyed Ukrainian businesses; and Н4 – the main problem for business not only the war itself, but the absence of effective marketing strategy in general. The practical value of the research for the young scientists’ community is in the use of the model of marketing transformation and the practical research results in changing the marketing identity of business entities, which gives the opportunity to improve marketing strategy and the company’s profitability. The possible directions of the research development are studying of the correlations of marketing with other elements of business activity and their impact on post-war business recovery.

The aim of the article is to construct a model for the development of the market of passenger cars taking into account global impact, macroeconomics and marketing factors that enables automotive companies planning sales volumes, identifying potential markets for operational and efficient investments. The global processes as well as limitation in accessing to natural resources and their value increase, society digitalization, enforcement of competition and governmental regulations, all of them are key factors of car industry developments which have to be taken into account in the process of cars' producers marketing activity. Another important impact factor is innovations as a basic pillar of enterprises' competitiveness, which is functioning on the market. Therefore, the need in traditional approaches changes to marketing management under conditions of global changes in economy is very important for enterprises' on car market, which are creating higher value for clients and moreover in long-term prospective such enterprises will have strong market positions. The results of research define main significant factors influencing sales on the global automotive market. Quantative model that has been developed, will allow to effectively plan the marketing activity of enterprises both on the global market and on their regional clusters. Furtemore, the research helps automotive manufactores with the entry market and efficient investments desisisions. The methodology of the quantative forecast measurament of cars' sales both on global and its regional clusters is based on retrospective sales analysis and main quantitive impact factors. The quantative model has been checked by real sales data under retrospective figures that confirms its real practical ability.

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The purpose of the paper is to identify the marketing tools, which are promising areas of functional provision of strategic management of young scientists’ human capital in Ukraine. The novelty of the research is represented by the created theoretical model of the conceptual scenario of strategic management of young scientists’ human capital. The object of the scientific research is the process of using marketing tools in strategic management of young scientists’ human capital. The research methodology includes such methods: comparative analysis, critical analysis, statistical analysis, economic-mathematical analysis and graph-analytical. The research is based on the results of mass sociological survey of young scientists in Ukraine performed within the framework of the project «Realization of the young scientists’ potential in integration of science, education, and business» (0120U102126) in 2020 year. The obtained results confirmed fully the proposed hypothesis H1 and H2 and partially the hypothesis H3. The discussion section of the paper proposes the improved method of evaluating the human potential of young scientists, which includes four vectors: assessment of business qualities of educational managers, evaluation of the effectiveness of the organizational structure of management of scientific and educational institutions, assessment of the overall effectiveness of marketing activities of scientific and educational institutions, general evaluation of marketing potential of human development in the strategic management of human capital of research and educational institutions. The fourth component is proposed to produce marketing tools used by young scholars based on the results of a mass sociological survey. The practical value of the proposed instruments for the young scientists’ community and scientific and educational institutions, where they are employed, is in the use of the adapted graph-analytical method, which gives the opportunity to assess the marketing tools in strategic management of young scientists’ human capital.