Marketing Tools in Strategic Management of Young Scientists’ Human Capital

Гернего, Юлия Александровна; Shkoda, Tetiana; Savych, Oleksandr

doi:10.30525/2256-0742/2021-7-4-43-53

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…Particular attention was paid to educational changes (Semenets-Orlova, 2017) as a driver of social competence transformation. The potential of young scientists is considered by researchers (Gernego, Shkoda, Savych, 2021) as an important element of strategic human capital management.…”

Section: Theoretical Basismentioning

confidence: 99%

Teamwork as a Component of Social Competence of Young Scientists

Shkoda

Semenets-Orlova²,

Kyryliuk³

2022

BJES

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The research satisfies the current world trends in future jobs, where team work is considered as one of the significant soft skills till 2030. The purpose of the paper is to identify the key team roles, which have leading impact on social competence of young scientists in Ukraine. The novelty of the research is represented by the created theoretical model of social competence and its connection with team work. The proposed model includes such blocks as: approaches to definition, structural elements in combination with evaluation criteria, types of an individual’s social competence, functions and levels of social competence as well as approaches to social competence research. The object of the scientific research is the process of using team work tools in social competence management of young scientists’ teams. The research methodology includes such methods: comparative analysis, critical analysis, descriptive analysis, factor analysis, and cluster analysis. The research is based on the results of the special direction of the mass sociological survey of young scientists in Ukraine. The limitations of the research are that the period of gathering data covers 2020 year before the war in Ukraine. The Belbin’s approach to team roles was taken for researching the current state of team work as an important part of social competence of young scientists in Ukraine. The obtained results confirmed quite equal distribution of managers’ types in the teams of young scientists. The most important team roles are Implementer and Team-worker that corresponds to the young scientists’ basic functions. But, such team roles as Monitor-evaluator, Resource Investigator and Plant require better development. The practical value of the research for the young scientists’ community is in the use of the levels of team-role orientations in building the young scientists project teams and developing their social competence, which gives the opportunity to improve the education and training of young scientists. The possible directions of the research development are studying of the other approaches to team management, stress management and emotional well-being of young scientists. The possible ways of developing team work in particular and social competence in general in the process of education and training of young scientists are the implementation of special modules of soft skills development.

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Section: Theoretical Basismentioning

confidence: 99%

Teamwork as a Component of Social Competence of Young Scientists

Shkoda

Semenets-Orlova²,

Kyryliuk³

2022

BJES

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Cultural Relationship Marketing Prospects and Potential

Savych

Shkoda

2022

Contributions to Management Science

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Development of a roadmap for cooperation between young scientists and business in the context of forming an innovative entrepreneurship ecosystem

Yakusheva¹

2022

Nauk. pr. NDFI

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Roadmap development is an important strategic planning tool. The article develops and proposes a roadmap for cooperation between young scientists and business in the context of forming an ecosystem of innovative entrepreneurship. The analysis shows that innovative entrepreneurship in Ukraine is developing at a slow pace, cooperation between young scientists and business is low. In the proposed road map, the data of the conducted sociological survey on the cooperation of young scientists and business are considered, and the modified coefficient of the development of innovative entrepreneurship is given. A roadmap consists of three stages, such as research preparation, roadmap development, and roadmap implementation. Each stage has structural elements that are specific steps in solving the problem. At the first stage, an analysis of data from a sociological survey on cooperation between young scientists and business was carried out, a modified coefficient of development of innovative entrepreneurship was given, a list of interested stakeholders was formed, a unified project management was determined, the setting of the project's goals was outlined, and the time required for its implementation was estimated. Sources of funding for the project were identified. At the second stage of the development of the road map, a plan of measures aimed at the realization of the set goals in the future was proposed, the key executors of the project and the necessary resource support were determined. The conditions of the normative and legal regulation of the project, the terms of implementation for each specific measure, the mechanism of action regarding the management and prevention of project risks are given. At the third stage, proposals for examination and approval of the road map, a plan for the implementation of the road map based on the evaluation of key indicators, and control over the implementation of the road map are defined. The conclusions state that the implementation of the developed road map project will promote effective cooperation between young scientists and business, which will positively affect the development of innovative entrepreneurship and the formation of its ecosystem.

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Marketing Tools in Strategic Management of Young Scientists’ Human Capital

Cited by 3 publications

References 8 publications

Teamwork as a Component of Social Competence of Young Scientists

Teamwork as a Component of Social Competence of Young Scientists

Cultural Relationship Marketing Prospects and Potential

Development of a roadmap for cooperation between young scientists and business in the context of forming an innovative entrepreneurship ecosystem

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