Although there is a growing interest in socially driven Small and Medium Enterprises (SMEs) and their importance for developing countries, there is still a lack of understanding of the importance of social value orientation (SVO) and social entrepreneurial orientation (SEO) and their contribution to organizational performance. The objectives of this research are to investigate the impact of social entrepreneurial orientation and social value orientation on organizational social and economic performance. The methodology used in this research is based on quantitative analysis by using a questionnaire to gather the required data. Structural equation model analyses (SEM) using AMOS software were used to analyze the data. The main conclusions drawn from this study are the direct effect between social value orientation and organizational performance (economic performance, social performance) is statistically significant, and the direct effect between social entrepreneurial orientation and organizational performance (economic performance, social performance) is statistically significant. The findings of this research have several implications for the development of socially driven small and medium enterprises: First, it highlights the importance of SVO and SEO in the success of socially driven SMEs, demonstrating that these orientations can positively impact organizational social and economic performance. Furthermore, the findings of this research serve as a basis for further research into the impact that SVO and SEO have on organizational performance and can provide guidance for academics, policymakers and practitioners. Finally, this research can also be used to inform the development of strategies and policies to promote the growth of socially driven SMEs in developing countries.
In the world today, seaports play a crucial role in the economic and environmental sustainability of tourism destination. Seaports and their related facilities of different types and sizes are competing to capture market share globally. This study seeks to investigate the impact of seaport marketing mix strategies on customer satisfaction, identifying the significant marketing mix tactic that should be of focus to cities with seaports. This quantitative research uses deductive approach to develop a proposed model with various hypotheses to be tested. It is considered descriptive research as it seeks to depict the characteristics of a population being studied as well as to answer questions that pertain and explain seaport marketing strategies and its impact on customer satisfaction. Online questionnaires are distributed through convenience sampling during cross-sectional timeframe- December 2021 and January 2022. Results show that seaport-services, promotion, staff, physical evidence, and process has a positive significant impact customer satisfaction with the seaport. Seaport place/distribution and price are insignificant on customer satisfaction. This research is among ongoing attempts to study seaport marketing so to improve the current tourism industry of a nation. The focus is on seaport satisfaction, uncovering the significant marketing mix experiences to propose an effective marketing strategy. This research thus provides a significant addition to marketing knowledge for an increasingly important sector of the tourism industry, illustrating the vitality of the marketing mix and how the marketing mix elements vary from one field to another field.
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