This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.
The industrial world has begun to enter the 5.0 era which marked by increasingly advanced technological developments. One of the them is the development of digital wallets that make people to pay online or offline easier. People do not need to carry cash, they can buy whatever they want only through online applications, one of which is ShopeePay. This research is a type of quantitative research with a descriptive research design using SPSS 25 and path analysis techniques. ShopeePay users who use more than three times of use amounted to 200 respondents by using the Lemeshow formula aid. The results of this study indicate that (1) e-service quality have a positive and significant direct effect on e-loyalty, (2) e-trust have a positive and significant direct effect on e-loyalty, (3) e-satisfaction has a positive and significant direct effect on e-loyalty, (4) e-service quality has a positive and significant direct effect on e-satisfaction, (5) e-Trust has a positive and significant direct effect on e-satisfaction, (6) e-service quality have a positive and significant indirect effect on e-loyalty through e-satisfaction, dan. (7) e-trust have a positive and significant indirect effect on e-loyalty through e-satisfaction In the results of this study, researchers have suggestions for ShopeePay companies to continue to innovate, develop, and maintain as well as to improve quality to the trust of customers.
The COVID-19 pandemic has led to a significant economic crisis. Production activities have stopped, people’s purchasing power has decreased, and the fall in the stock market has led to uncertainty. MSMEs need to maintain business continuity during a pandemic to exist after the pandemic is over. The purpose of this research was to analyze the impact of COVID-19 on MSMEs and to suggest several strategies to maintain business continuity. Qualitative research methods and a thematic analysis approach were used to examine themes and patterns. Most interview participants said they had been strongly affected by this pandemic. Several entrepreneurs assessed how the emerging needs which related to the COVID-19 business crisis could affect their business and how to take appropriate action. Keywords: Business Strategy, COVID-19 Impact, Indonesia Entrepreneurs, Small Business
The development of the world of business and trade cannot be separated from technological advances. Applications for ordering food and beverages facilitate consumers to order online by using smartphone when they do not have much time to come directly to the store (offline). The aim of this study is that to find out Shopee Food Indonesia, which will be a strong competitor for other food and beverage service companies. This study was a quantitative research using SPSS 25. The populations in this study were consumers who used Shopee Food with a sample of 280 respondents. Meanwhile, the analysis technique used path analysis and Sobel test. The results of the description analysis of the E-Service Quality variable on E-Customer Loyalty with E-WOM and Brand Image resulted in a value in the very good category. The results of this study show that (1) E-Service Quality is proven to have a direct positive and significant effect on E-WOM. (2) E-Service Quality is proven to have a direct positive and significant effect on Brand Image. (3) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (4) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (5) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (6) E-WOM is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. (7) Brand Image is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. The suggestions for Shopee Food Indonesia is that it should improve the quality of the system, merchants and employees; besides, stay active on all social media such as Instagram, Facebook, Twitter, etc. It is expected that with social media, it can provide information between companies and consumers.
Micro, small and medium enterprises (MSMEs) are pillars of the economy and make a large contribution to gross domestic product (GDP). However, MSMEs' access to funding is relatively limited because they are not considered bankable and have a high risk. The purpose of this study is to analyze the impact of financial literacy and financial attitudes on investment decisions in mediating financial behavior. The target audience for the study comprises small and medium enterprises in Malang City, East Java, Indonesia, with a sample size of 100 people, and structural equation modeling (SEM) was employed as an analytical tool. The conclusion argues that financial literacy and attitude have an impact on investment decisions. Financial conduct can moderate the impact of financial literacy on investment decisions, but it cannot moderate the impact of financial attitudes toward investment decisions. The findings of this study show that investment decisions involve the competence and confidence of MSME owners to employ financial knowledge or financial literacy and the ability to manage future finances. MSME owners' ability to handle resources for investment adds to financial behavior, as seen by their ability to develop budget plans. Financial behavior is unable to mitigate the impact of financial attitudes on investment decisions, implying that future financial management attitudes will make it impossible for MSMEs to estimate operational costs. This situation makes it harder for MSME owners to operate as outlined in their budget plans.
Purpose: The objective of this study was to determine the effect of market orientation, entrepreneurial orientation, innovation, and competitive advantage on MSMEs (Micro Small and Medium Enterprises) business performance. Design/methodology/approach: This type of research is quantitative with a case study research design. The implementation of the research was carried out in Indonesia, especially in Lamongan district, East Java, Indonesia. The research subjects were MSMEs owners/managers with a total sample of 302 using SPSS-AMOS 22 SEM (Structural Equation Modeling) analysis. Findings: The results of this study indicate that there is an significant influence of market orientation, entrepreneurial orientation, competitive advantage on business performance, while innovation has no significant influence on MSMEs business performance. Research, Practical & Social implications: The theoretical implication of this research is to increase knowledge about market orientation and entrepreneurial orientation as well as increase innovation and competitive advantage to get maximum MSMEs business performance. The results of this study can provide information to the government and organizations related to MSMEs. In this case, the Office of Cooperatives and Micro Enterprises, the Office of Industry and Trade in Lamongan district, East Java, Indonesia. Originality/value: The results of the Structural Equation Modeling evaluation with the univariate normality test showed an excellent critical skewness ratio value, and the kurtosis indicated data was normally distributed, and the data is feasible to use. Than 7 methods (X2-Chi square, Sign Probability, CMIN/DF, GFI, AGFI, TLI, CFI, and RMSEA) are used to measure the fit of the model in SEM there are 6 criteria that are fit from 7 existing criteria, so it can be concluded that this measurement model has a good fit level. The results of hypothesis testing affect market orientation has a significant on MSMEs performance, entrepreneurial orientation has a significant on MSMEs performance, competitive advantage has a significant on MSMEs performance, market orientation has a significant on innovation, market orientation has a significant to competitive advantage, entrepreneurial orientation has a significant on innovation, entrepreneurial orientation has a significant on competitive advantage, competitive advantage has a significant on innovation, and innovation has not a significant on MSMEs performance.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.