Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets

putra, yoan santosa; Rofianto, Whony; Suharto, Suharto

doi:10.18502/kss.v3i3.1888

Cited by 7 publications

(5 citation statements)

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“…This finding shows that the Differentiation Strategy has a significant positive effect on Competitive Advantage so that can interpret by that the higher the level of strategy differentiation implemented by SMEs in Central Java will increasingly have an impact on increasing the excellence of SMEs in competing. This finding supports (Putra et al, 2018) result who found that differentiation strategies can create a competitive advantage. The same resolve is also proven by (Job et al, 2016), which shows in his research that management decision-making on competitive advantage affected by product differentiation.…”

Section: The Effect Of Differentiation Strategy On Competitive Advantagesupporting

confidence: 91%

The Impact of External Environment on Competitive Advantage through SME Differentiation Strategy in Central Java

Jaya¹,

Nasir²,

Dewi³

2021

ujm

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The competitiveness of Small and Medium Enterprises (SMEs) in Indonesia is still very low and vulnerable compared to increasingly uncertain business environment dynamics. Changing conditions require SMEs carry out continuous and systematic analysis of the external environment, so that owners who carry out strategic planning get information through various sources in the external environment. This is done to maintain a competitive advantage and as an effort to realize unexpected opportunities and progress. This study aims to: (1) measure the impact of external environment on differentiation strategy in SMEs in Central Java; (2) measure the impact of external environment on competitive advantage in SMEs in Central Java; (3) measure the impact of differentiation strategy on competitive advantage in SMEs in Central Java. The type of research used in this study is causal research. The method used in this research is quantitative. The population that will be used and examined in this study is all SMEs in Central Java, while the samples in this study were 180 SMEs in Central Java with a multivariate type sample size. Data collection technique was conducted using a questionnaire. This study uses Partial Least Square (PLS) for its analysis technique. The results in this study indicate that: (1) External Environmental has a significant effect on Differentiation Strategy; (2) External Environmental has a significant impact on Competitive Advantage. And (3) Differentiation Strategy has a significant effect on Competitive Advantage.

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Section: The Effect Of Differentiation Strategy On Competitive Advantagesupporting

confidence: 91%

The Impact of External Environment on Competitive Advantage through SME Differentiation Strategy in Central Java

Jaya¹,

Nasir²,

Dewi³

2021

ujm

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“…According to Putra and Suhato (2018), a differentiation strategy may create a competitive advantage by distinguishing a company's business products along many dimensions, and then charging consumers a premium for those goods. Industries that have reached their maturity and are now undergoing a technological change are able to distinguish themselves and become more cost effective.…”

Section: Porters Generic Strategy Modelmentioning

confidence: 99%

Differentiation Strategies and Organizational Performance of Firms Listed Under Manufacturing and Allied Sector at the Nairobi Securities Exchange

SHEIKH,

KIIRI, PhD

2023

strategicjournals.com

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This study evaluated the effects of product, service, and channel differentiation on the bottom lines of industrial and allied sector companies listed on the NSE. Using a descriptive research strategy, this study investigated the research topic at hand. Twenty-five managers or supervisors and workers from each of the eight industrial and allied Sector enterprises situated in Nairobi County were surveyed for this study. Yamane's method was used to calculate a sample size of 133 for this investigation from a population of 200, with a 95% confidence interval. The researcher utilized the questionnaire to gather primary data from the institution's management. The study results showed that most of the respondents agreed that product differentiation impacts on performance of firms listed under industrial and allied sector at the NSE. The study findings showed that product differentiation has a positive statistical beta coefficient. The study findings indicated that majority of the respondents agreed that service differentiation impacts on performance of firms listed under industrial and allied sector at the NSE. Service differentiation has a positive statistical beta coefficient. The results showed that most of the respondents were in agreement that channel differentiation impacts on performance of firms listed under industrial and allied sector at the NSE. Channel differentiation has a positive statistical beta. The study results indicated that majority of the respondents agreed that price differentiation affects performance of firms listed under industrial and allied sector at the NSE. Price differentiation has a positive statistical beta coefficient. The study recommended that the firms should consider costs in their production, outsource production to minimize costs and adopt the mechanization method to enhance efficiency in production. It was recommended that the firms consider costs and market conditions when pricing their products in order to improve performance and that that firms should use different distribution channels so that they could reach customers in different areas and improve their performance. The study recommended that the firms broaden their product offering, obtain certification for their products, and adopt innovation.

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“…Day & Wensley (1988) menyatakan ada dua pijakan dalam mencapai keunggulan bersaing, yaitu keunggulan sumber daya dan keunggulan posisi. Sumber-sumber competitive advantage, menurut (Putra et al, 2018) terdiri dari 2 (dua) hal, yaitu: Kepemimpinan biaya dan diferensiasi.…”

Section: Kajian Teoritisunclassified

Pengaruh Capital Intensity, Competitive Advantage, Dan Size Terhadap Corporate Reputation

et al. 2022

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Tujuan dari penelitian ini untuk mengetahui pengaruh Capital Intensity, competitive advantage, size, dan current ratio terhadap corporate reputation pada perusahaan non keuangan yang terdaftar di Bursa Efek Indonesia (BEI). Periode waktu yang digunakan adalah 7 tahun yaitu 2015-2021. Penelitian ini menggunakan pendekatan kuantitatif Populasi dalam penelitian ini adalah perusahaan non keuangan yang terdaftar di Bursa Efek Indonesia (BEI) sejumlah 410 perusahaan. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Berdasarkan kriteria yang ditetapkan maka diperoleh 96 perusahaan sebagai sampel. Jenis data yang digunakan adalah data. sekunder yang diperoleh dari situs Bursa Efek Indonesia. Metode analisis data yang digunakan adalah analisis regresi data panel menggunakan software Eviews 9.0. Hasil penelitian ini menunjukkan bahwa capital intensity, size & current ratio tidak berpengaruh terhadap corporate reputation, competitive advantage berpengaruh negative terhadap corporate reputation. Dan Capital Intensity, Competitive advantage, Size dan Current ratio secara bersama-sama memilik pengaruh terhadap Corporate Reputation.

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Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets

Abstract: .

Cited by 7 publications

References 0 publications

The Impact of External Environment on Competitive Advantage through SME Differentiation Strategy in Central Java

The Impact of External Environment on Competitive Advantage through SME Differentiation Strategy in Central Java

Differentiation Strategies and Organizational Performance of Firms Listed Under Manufacturing and Allied Sector at the Nairobi Securities Exchange

Pengaruh Capital Intensity, Competitive Advantage, Dan Size Terhadap Corporate Reputation

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