This research investigates the effect of entrepreneurship education on entrepreneurial intention among college students enrolling in the Department of Management, Faculty of Economics, State University of Malang. The research employed descriptive correlational design, and a number of 230 students are taken proportionate randomly as sample from 540 students enrolled in three study programs. Path analysis utilizing LISREL 8.50 for windows is used to examine relationships among variables. Research finding revealed that entrepreneurial intention is indirectly affected by entrepreneurship education, meaning that students' entrepreneurial motivation and attitude are two important mediating variables.
The purpose of this research is to analyze the effect of halal awareness, halal certification and halal marketing on purchase intention. Muslim millennial characteristics in this research are gender, age, occupation, income, status and domicile. The quantitative approach is carried out by online survey methods to respondents. The data were collected from October to April 2019 and respondents were selected by accidental sampling, data processing technique used in this research were SEM (Structural Equation Modelling) with Lisrel 8.3 software and descriptive analysis with SPSS 22. The results of this research indicate that halal awareness, halal certification and halal marketing have a significant influence on purchase halal purchase intention. It is characterized by positive score obtained in all the variables.
This paper reveals how the sources of Javanese culture, which has been instilled by parents of children as the new generation of the successor to the family business, can act as values of sources of inspiration which shapes the behavior of entrepreneurship in the creative industry. Entrepreneurship in family businesses uses these Javanese values as the standards of the family's belief, which makes the principles as an identity that guides them in entrepreneurship and creates a way of life in the running entrepreneurialism. The method used in this research is a social constructionist, narrative and interpretive. The narrative-based research approach is done through data collection with depth interview, and non-participatory observation as well as analysis of the theme that create the methodological foundation. The ideas emerged and developed from in narrative face-to-face that became a proposition of research findings. Findings clearly indicate the relationship between Javanese cultures which is owned by parents has been the values that are believed by the second generation and this has motivated their behavior entrepreneurship, and impact the learning element of entrepreneurship, as well as orientation in entrepreneurship. The internalization of the values of Javanese culture Bapakisme (paternalism) and Rukun (harmony) have motivated the behavior of entrepreneurship when running a business relationship. Javanese cultural values implemented in the form of obedience to parents, keeping harmony, learning competitors, watching of God, sincere, assertive, fortune flows, trust, motivating, cultivation of religious values, and independent values. The research provides new insights into the culture of entrepreneurship at the local level and links the insights to the cultivation of cultural values in entrepreneurship, which is realized in everyday behavior. The construct built provides the possibility of new learning materials for the perpetrators of entrepreneurs in Indonesia, where 47% of the population of Indonesia is Javanese ethnicity.
This paper analyzes structural changes and the sources of industrial growth in Indonesia between 1985 and 1995 by using the 1985, 90, and 95 input-output tables. It also investigates the changes in the pattern of industrial growth over the 25-year period from 1971-95. In the past three decades, Indonesia appears to have achieved a successful transition from an inward-looking, government-led industrialization financed by oil exports to an outward-looking, market-oriented industrialization based on non-oil exports, in which the turning period was during the 1980-85 period. During 1985-95, the expansion of household consumption remained the main source of output growth as it accounted for about one-half of total output growth; in contrast, the contribution of government consumption was reduced to a negligible level, signifying the declining role of the government sector in output growth. The expansion of exports was also a key factor in output growth in addition to the rise in export-oriented investments. It is noteworthy that export expansion was made, to a large extent, by non-oil exports, rather than oil exports.
This article aims to determine (1) the effect of motivation, opportunity identification, resources, and entrepreneurial abilities on entrepreneurial readiness; and (2) the role of entrepreneurship training as a moderating variable on motivation, opportunity identification, resources, and entrepreneurial abilities on entrepreneurial readiness. This research is a quantitative study using proportional random sampling with a total of 200 respondents. Data collection used a questionnaire whose results analyze by Moderated Regression Analysis (MRA). The results showed a positive and significant effect of motivation, opportunity identification, resources, entrepreneurial ability, and entrepreneurship training that could moderate the impact of all these factors on entrepreneurial readiness. Based on this research results, it can know that to start entrepreneurship requires the motivation to exert all efforts, opportunity identification to find and implement potential in business, resources to increase competitive business advantage, and entrepreneurial ability to achieve business success using all its capabilities. Entrepreneurship training can improve these factors. The better the entrepreneurship training follows, the more positive impact on improving the readiness to start a thriving Sukses Berkah Community (SBC) member.
The level of globalization that goes hand in hand with the 4.0 industrial revolution demands the fighting power of companies both in large and small and medium scales to determine dynamic strategies in anticipating competition and expansion targets through international markets. SMEs in Indonesia as the spearhead and pillars of Indonesia's economic strength are also required to be able to improve their performance, especially in promoting their business on an international scale. Indonesian product SMEs for export competitiveness are mostly based on local wisdom-based products, therefore innovation is needed in developing products with local wisdom. Various obstacles faced by SMEs in managing their businesses, especially related to limitations in implementing production management activities, human resource management and marketing management. The solution to the various limitations that have become problems for SMEs in facing the internationalization process is to establish a network that involves various stakeholders. The networkQuality and integrated with the support of government programs will be able to support the competence and capabilities of SMEs in facing the internationalization process in the industrial revolution 4.0. This study examines the role of networks in enhancing the internationalization strategy of Indonesian SMEs.
Abstrak: Persaingan bisnis yang ketat mengharuskan setiap perusahaan menerapkan strategi dalam pemasaran produk yang tepat dalam rangka mencapai keunggulan kompetitif. Dalam upaya meningkatkan minat beli konsumen salah satu strategi yang tepat adalah penerapan strategi branding terhadap produk. Branding merupakan proses pembentukan merek atau citra yang dilakukan perusahaan terhadap masyarakat. Tujuan pengabdian ini adalah untuk mengetahui tingkat keberhasilan strategi branding dalam meningkatkan minat beli. Strategi ini dirasa tepat karena sesuai dengan apa yang dibutuhkan oleh UMKM Robusta Wediawu yaitu kebutuhan identitas dan informasi terhadap produk. Metode yang dilakukan peneliti terhadap UMKM ini yaitu dimulai dengan identifikasi dan sosialisasi, Analisis Kebutuhan UKM, Branding Produk, Kerjasama dengan Cafe, Pemantauan Progres UMKM, dan Penyusunan Laporan. Hasilnya terdapat pembuatan logo produk serta label informasi dalam kemasan produk dan terjalinnya kerjasama dengan 3 cafe yaitu menara coffee, ngesis coffee dan ngesis coffee 2 untuk pengenalan produk dengan tujuan meningkatkan minat beli. Abstract: Tight business competition requires every company to implement the right product marketing strategy in order to achieve competitive advantage. In an effort to increase consumer buying interest, one of the right strategies is the application of a branding strategy to the product. Branding is the process of forming a brand or image that is carried out by the company to the community. The purpose of this service is to determine the level of success of the branding strategy in increasing buying interest. This strategy is deemed appropriate because it is in accordance with what is needed by MSME Robusta Wediawu, namely the need for identity and information on the product. The method used by the researcher on MSMEs is starting with identification and socialization, SME Needs Analysis, Product Branding, Cooperation with Cafes, Monitoring MSME Progress, and Reporting. The result is the creation of product logos and information labels on product packaging and the establishment of cooperation with 3 cafes, namely Menara Coffee, Ngesis Coffee and Ngesis Coffee 2 for product introductions with the aim of increasing buying interest.
SMEs are limited in their business development. This study is built on previous research conducted in four developing countries (Nigeria, South Africa, Turkey and India). It is difficult to access a bank to get a loan, they have no understanding of how to produce quality products or services, and they have no awareness to get used to learning; these are the problems faced by SMEs.The goal of this study is to find out market-oriented strategies to achieve performance in SMEs that are often ignored because they are too expensive. Review papers were used in order to get the stated aim. This study found out that market orientation is not carried out by most SMEs. There are high investment costs for this. Market orientation cannot always guarantee the success of their business. Problem solving was chosen as a strategy in an effort to make market orientation roles more visible, like easy access to finance, awareness of the quality of products and services they produce, and the habit of continuing to learn. The government, along with SME owners and other interested parties, makes some appropriate formulations to strengthen the position of SMEs as a driving force of the economy. It was concluded that SMEs must obtain special policies regarding the ease of financing from banks, availability of training organized by the government to raise knowledge of quality and awareness to always learn, and enabling SMEs to compete with large companies.
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