This paper examines the effect of perceived value and service quality on brand trust directly and indirectly through customer satisfaction. Brand trust can be defined as the relationship between consumers and the corporate that is based on trust and reliability of its performance. Questionnaires were given to guests of three-star hotels in Malang, Indonesia, with 158 surveys returned and 114 valid responses were analyzed. Reliability and validity were examined first, and partial least squares (PLS-SEM) analysis was performed to evaluate the determinant coefficient (R 2 ), predictive relevance (Q 2 ), and effect size (f 2 ). Results showed customer satisfaction partially mediates perceived value on brand trust, and fully mediates the relationship between service quality and brand trust. Future research in other developing countries, against different hotel class, with international guests, is recommended. Managerial implications were discussed.

The COVID-19 pandemic has led to a significant economic crisis. Production activities have stopped, people’s purchasing power has decreased, and the fall in the stock market has led to uncertainty. MSMEs need to maintain business continuity during a pandemic to exist after the pandemic is over. The purpose of this research was to analyze the impact of COVID-19 on MSMEs and to suggest several strategies to maintain business continuity. Qualitative research methods and a thematic analysis approach were used to examine themes and patterns. Most interview participants said they had been strongly affected by this pandemic. Several entrepreneurs assessed how the emerging needs which related to the COVID-19 business crisis could affect their business and how to take appropriate action. Keywords: Business Strategy, COVID-19 Impact, Indonesia Entrepreneurs, Small Business

The statement that a co-ops' member is the most important asset [22]

Ethnic Chinese is one of the largest ethnic groups in Indonesia. Apart from being tenacious, the Chinese ethnic group is also known as being loyal to other groups. This study was conducted at CV Unggul Putra Samudra, which is a well-known and successful ethnic Chinese family business. Products manufactured by CV Putra Samudra include furniture tailored for buyers. The objectives of this study were: 1) to provide empirical knowledge about entrepreneurship within the ethnic Chinese; 2) to provide information that the business world and distributors involved in the marketing process could use to make CV Unggul Putra Samudra more systematic. This study used a phenomenological qualitative design. Data were collected through interviews, documentation, field notes and observations. Triangulation of data sources, theories and methodologies was applied to check the validity of the data. The results highlighted characteristics such as resilience, never giving up and upholding the belief in ancestors. The owner of CV Unggul Putra Samudra was trained and educated from an early age to become an entrepreneur and is resilient and never gives up. Those who respect and appreciate the beliefs of their ancestors will get blessings in life. Keywords: Entrepreneurial Behavior, Ethnic Entrepreneurship, Family Business

CSR (Corporate Social Responsibility) has grown rapidly over the past twenty years. Besides being based on social activities (charity), companies also develop CSR activities in the form of partnerships. The implementation of interdependence between the company and the community is realized in the form of a partnership between companies and CSR-targeted SMEs. This study aimed to determine the field of cooperation, patterns of cooperation and partnership mechanisms between companies and SMEs through CSR activities in East Java. The results illustrated that most corporations partner with SMEs in the field of production. The results can be used to create a model for the empowerment of SMEs through CSR activities by considering environmental, culture and economic conditions that affect the empowerment of SMEs. Keywords: Corporate Social Responsibility (CSR) and partnerships, empowerment of SMEs