Purpose – The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to measure loyalty to this market. The purpose of this paper is to propose and validate a scale based on consumers’ loyalty literature and on the particular features of the organic market. Design/methodology/approach – Data from 604 consumers were obtained through a web-based survey, which was used to analyze the structural equation in the AMOS software, in order to validate the proposed scale model. Findings – A one-dimensional validated scale consisting of eight questions and showing high composite reliability level (0.95) was used to measure consumer loyalty to organic food. The herein used sample presented mean True Organic Loyal (4.36) and standard deviation (0.62); these values depict Brazilians high loyalty to this food type. Research limitations/implications – The research was conducted and validated in Brazil and it can be replicated within the country as well as be transculturally validated. Originality/value – The main contribution of the current study is the development and validation of a scale named scale of consumer loyalty for organic food. The suggested interpretation ranges from non-loyal to true organic loyal consumers and it helps understanding organic food consumers’ behavior. This research took under consideration consumers of any sort of organic food as well as consumers of regular food markets (farmer’s markets, supermarkets, collective groups, shops and internet).

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The current study aimed to achieve a bibliometric research, map and analyze publications related to the organic food market. Thus, a search in the Web of Science database was carried out, covering the period from 1945 to 2013. The 196studies found were discussed and analyzed. The 20 most relevant articles comprised the h -index and were qualitatively analyzed. They indicated the main themes and relationships found. The bigger number of publications was launched between 2006 and 2012 and they were concentrated in the following fields: agricultural, food, environmental and business. They were written in English language and often published in Qualis A journals (60 %). The qualitative design is the prevailing methodology (interviews and focus groups). The topics mostly discussed issues involving environmental certification, assigned value, consumer motivations, producer-consumer relationship and the comparison between organic and conventional products.

Este artigo de revisão vale-se de dados secundários para identificar as características e motivações de consumidores que se consideram “veganos” ou “vegetarianos” e para avaliar a importância e características dos mercados de produtos voltados para esses segmentos no Brasil e no mundo. Os mercados de alimentos “vegetarianos” e “veganos” representam um nicho de mercado – de forte crescimento no mundo – alavancado pela crescente preocupação dos consumidores com o impacto da alimentação em sua saúde, com o bem-estar animal e com o impacto ambiental dos sistemas produtivos, especialmente da produção pecuária. Esses motivos também têm atraído cada vez mais pessoas que, embora não se enquadrem nas categorias anteriores, compartilham essas preocupações e querem diminuir o consumo de alimentos de origem animal (os “flexitarianos”). Tal demanda tem levado a uma crescente oferta de produtos destinados a esses consumidores, com uma crescente diversidade de propostas que vão desde a oferta de alimentos in natura, processados ou, ainda, alimentos processados similares (substitutos) a produtos de origem animal. Essa oferta se distribui entre lojas especializadas, redes de supermercados, redes de restaurantes e vendas diretas pela internet em sites especializados. A dinâmica mercadológica desses produtos é observada tanto em países desenvolvidos como no Brasil.

This article aims to verify whether the investments in companies with better practices of Corporate Social Responsibility, Corporate Governance and Sustainability presents performance differences in relation to investments in companies that represent the market. To this end, we analyzed the series of daily returns of Ibovespa, IGC, IGCT, ISE and ITAG through GARCH model and mean differences tests. The results show that the conditional volatility of the differentiated practices indexes is significantly smaller than the Ibovespa volatility, although the correlation between the returns is very high. Besides that, the Sharpe Index (1966) of the better practices indexes shows that their return per unit of risk is significantly higher than Ibovespa's. Thus, in general, it is possible to conclude that investments in different practices constitute a less risky and more profitable alternative to the investor.

Cada vez mais o diferencial entre as organizações centra-se nos modelos de gestão e no diferencial trazido pelas pessoas, sendo assim, a identi cação dos fatores contraproducentes ou que afetam a permanência do colaborador na empresa é primordial para a melhor manutenção do negócio. Considerando esse cenário o estudo em questão objetivou analisar e descrever de que forma estão relacionados os temas de justiça e comportamento organizacional considerando as publicações da última década. Para isso investigou-se publicações da base de dados internacional SCOPUS, entre os anos de 2001 a 2012 e descreveram-se os resultados em forma de temáticas e suas associações com as dimensões da justiça organizacional, contribuindo diretamente com o estudo da temática criando um mapa de relações e destacando suas interferências para a organização. Fica evidente que a justiça interfere na possibilidade de identi cação, con ança, satisfação, comprometimento entre outros fatores na organização, o que indica uma necessidade de maior atenção ao planejamento da inserção do tema na gestão e tomada de decisão na área de gestão de pessoas, visto que, baixos níveis de justiça resultam em exaustão, problemas de saúde, insatisfação, etc que vão comprometer os resultados organizacionais.

This article briefly presents a view on the use of the career plan in organizations, focusing on the intense competition witnessed in recent years, presenting this as a management tool for the sector of human resources in organizations. It is known that the differences of the organizations are focused on human talent and ability to generate results through them, the proper use of technological resources provided by the organization. It presents a description of the theme career plan in the context motivational aim is to reflect on the influence or not the plan or organization's career in motivating employees and their professional development by examining existing studies using the tool can be a source of restraint talent in the labor market. Regarding the considerations on the subject, it is noteworthy that the career path can be attractive to organizations seeking corporate and retain talent in the competitive landscape we experience, depending only the option of using it or not within the management plan organization.

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