Purpose
– The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to measure loyalty to this market. The purpose of this paper is to propose and validate a scale based on consumers’ loyalty literature and on the particular features of the organic market.
Design/methodology/approach
– Data from 604 consumers were obtained through a web-based survey, which was used to analyze the structural equation in the AMOS software, in order to validate the proposed scale model.
Findings
– A one-dimensional validated scale consisting of eight questions and showing high composite reliability level (0.95) was used to measure consumer loyalty to organic food. The herein used sample presented mean True Organic Loyal (4.36) and standard deviation (0.62); these values depict Brazilians high loyalty to this food type.
Research limitations/implications
– The research was conducted and validated in Brazil and it can be replicated within the country as well as be transculturally validated.
Originality/value
– The main contribution of the current study is the development and validation of a scale named scale of consumer loyalty for organic food. The suggested interpretation ranges from non-loyal to true organic loyal consumers and it helps understanding organic food consumers’ behavior. This research took under consideration consumers of any sort of organic food as well as consumers of regular food markets (farmer’s markets, supermarkets, collective groups, shops and internet).
The current study aimed to achieve a bibliometric research, map and analyze publications related to the organic food market. Thus, a search in the Web of Science database was carried out, covering the period from 1945 to 2013. The 196studies found were discussed and analyzed. The 20 most relevant articles comprised the h -index and were qualitatively analyzed. They indicated the main themes and relationships found. The bigger number of publications was launched between 2006 and 2012 and they were concentrated in the following fields: agricultural, food, environmental and business. They were written in English language and often published in Qualis A journals (60 %). The qualitative design is the prevailing methodology (interviews and focus groups). The topics mostly discussed issues involving environmental certification, assigned value, consumer motivations, producer-consumer relationship and the comparison between organic and conventional products.
Cada vez mais o diferencial entre as organizações centra-se nos modelos de gestão e no diferencial trazido pelas pessoas, sendo assim, a identi cação dos fatores contraproducentes ou que afetam a permanência do colaborador na empresa é primordial para a melhor manutenção do negócio. Considerando esse cenário o estudo em questão objetivou analisar e descrever de que forma estão relacionados os temas de justiça e comportamento organizacional considerando as publicações da última década. Para isso investigou-se publicações da base de dados internacional SCOPUS, entre os anos de 2001 a 2012 e descreveram-se os resultados em forma de temáticas e suas associações com as dimensões da justiça organizacional, contribuindo diretamente com o estudo da temática criando um mapa de relações e destacando suas interferências para a organização. Fica evidente que a justiça interfere na possibilidade de identi cação, con ança, satisfação, comprometimento entre outros fatores na organização, o que indica uma necessidade de maior atenção ao planejamento da inserção do tema na gestão e tomada de decisão na área de gestão de pessoas, visto que, baixos níveis de justiça resultam em exaustão, problemas de saúde, insatisfação, etc que vão comprometer os resultados organizacionais.
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