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In this position paper, we provide an overview of what we regard as the most important features of the relationship between the moral order and morality in the context of language conflict and aggression. While in previous pragmatic research the concepts of morality and moral order have been rarely brought together, we illustrate that they are inseparable, in particular in the context of conflict and aggression. We propose an analytic model – with replicability in mind – which captures the dynamic relationship between these phenomena: the model is centred on the idea that perceived (a) violations of the moral order, (b) breaches of moral norms, principles and ideologies, (c) conflict and (d) aggression constitute a cluster. The explanatory power of this dynamics resides in the fact that it can account for a variety of seemingly unrelated scenarios, such as conflicts triggered by the violation of interactional norms vs. rites of moral aggression. Along with detailing the model, we explore the relationship between various methodologies through which one can examine morality and the moral order in the context of language conflict and aggression.

This study provides an interpretive perspective on the linguistic landscape (LL) of ethnic Persian shops in the city of Sydney, Australia. Photographic data and ethnographic observations demonstrate how linguistic and cultural displays on ethnic Persian shops are organized in different frames which are driven by local symbolic markets. These frames are investigated through an analysis of linguistic and semiotic resources drawn on these ethnic premises. The study also illustrates that the trajectory of the Persian language and its semiotic resources as mediational tools frame the collective identity of the sign producers (social actors) and symbolic and cultural means that are activated in the LL of such ethnic shops. These framing devices promote minority languages, Persian in specific, as valuable resources and commodities in the multicultural context of Sydney, and point to the possible impact of those resources on the local political economy of language. In addition, the findings reinforce the view that patterns of multilingualism are not static and are influenced by a number of factors such as cultural, economic and linguistic resources which individuals and officials use in the public space.