Purpose The purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time. Design/methodology/approach The field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures. Findings The hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted. Research limitations/implications A key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts. Practical implications The results call for paying attention to socio-cultural pressures that enhance shame. Originality/value The primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.
The Debate on Sustainable Food Consumption Behaviour of Young Consumers within the Framework of the Planned Behaviour Theory based on Confidence and Values The main objective of this study is to reveal the effects of attitudes, perceived consumer effectiveness and availability as well as those of the social norms in explaining the buying intentions of the young consumers over the sustainable food products. Another purpose of the study, on the other hand, is to research the effects of the individual characteristics like confidence and humanitarian values. A questionnaire has been conducted with 319 young consumers to work out the projected goals. The statistical analyses have been processed over the obtained data. The effects of consumer behaviors, social norms, perceived consumer effectiveness and availability over the behavioral intentions have been analyzed on the study. As a result of the implemented statistical analyses it seems to be a positive and meaningful correlation between behavior, social norm, perceived consumer effectiveness and availability variation. The positive correlation between availability and intention variations is not meaningful from the statistical point of view, though. Behavior also seems to be an important indicator of buying sustainable products regardless their confidence level.
This study aims, to determine the influence of word-of-mouth communication with regards to the consumers' purchase intention on healthcare. The empirical part of the study was conducted with 430 consumers over the age of 18 living in Yozgat province. Questionnaire forms were used to obtain data, which were analyzed through SPSS 22 package software for reliability analysis, factor analysis, correlation analysis and regression analysis. It has been found that 68.1 % of the participants have recommendation on health care issue through word-of-mouth communication. It has been seen that 95.8% of participants express satisfaction and 94.7% of them express dissatisfaction on the use of health service. According to the results, references, internet and social network are the first contact tools, and medical specialists along with those who have already bought the service are the most effective source of information in regards to health service consumption. It also shows that all of the sub-dimensions of word-of-mouth communication have a positive influence on purchase intention.
This study examined the perceptions of medical sales representatives of job related duties, job qualifications needed, and motivating factors and tested for differences based on gender, age, years of experience and education using prior research as a base. This study also explored issues that may arise between sales people and physicians. The authors surveyed 132 medical sales representatives from pharmaceutical firms located in Ankara, Turkey. The authors' findings highlight the need in Turkey for developing in-service training programs for medical sales representatives, especially in the areas related to technical aspects of the product, effective marketing and personal selling strategies, and consumer relations. Training in these areas will help salespeople to better manage the problems typically encountered in physician-sales representative relations. While the study was conducted in Turkey, the results are similar to findings in prior research conducted in other countries and therefore may be of interest to all sales managers.
The latest situation in Health 4.0 reveals that health technologies are widely used in the radiology department and researches explaining the attitude and intention of the staff working in this field towards health technologies are needed. Data analysis included descriptive analysis techniques such as arithmetic mean and standard deviation in this study. Analysis focusing on perceived benefit, perceived ease of use, and the regulatory role of demographic properties through attitude and intention. Findings showed that the effect of perceived benefit on attitude is related to age, working duration and monthly income; the effect of perceived benefit on intention is related to working duration; the effect of perceived ease of use on attitude is related to age, marital status and working duration and the effect of perceived ease of use on intention is related to marital status. The effect of attitude on intent to accept, on the other hand, is fully related to the level of education .
Amaç -Çalışmada, genişletilmiş benlik teorisi bağlamında Covid-19 Pandemi sürecinde hastalığı geçiren bireylerin maddi ve manevi olarak ne tür kayıplar yaşadıklarının ortaya konulması amaçlanmıştır.Yöntem -Bu çalışmada nitel araştırma tekniği kullanılmıştır. Yarı yapılandırılmış görüşme formuyla Covid-19 geçiren 11 kişi ile derinlemesine görüşmeler gerçekleştirilmiştir. Çalışmada görüşülen kişilerin belirlenmesinde kartopu ve maksimum çeşitlilikten yararlanılmıştır. Görüşmeler etik kurallar çerçevesinde görüşmecilerin izni ile kayıt altına alınmıştır. Bu yolla toplanan veriler geleneksel içerik analizi ile çözümlenmiştir. Ayrıca NVivo 12 programı kullanılarak kelime bulutu analizi yapılmıştır.Bulgular -Yapılan analize göre psikolojik süreçler, korku, bedensel sorunlar, ekonomik kayıplar, tedavi süreci, pandemi yönetimi ve aşıya karşı bakış açısı olmak üzere yedi tema ve bu temalara ait 38 kategori elde edilmiştir. Kelime bulutu analizine göre en çok kullanılan kelimelerin hastalık, Covid, ilaç, etki ve aşı olduğu belirlenmiştir. Araştırmanın sonucunda görüşmecilerin pandemi döneminde daha önce sahip olmadıkları korkulara sahip oldukları, özellikle hijyen konusunda takıntı geliştirdikleri, tat ve koku kaybı ile ilgili endişe düzeylerinin arttığı belirlenmiştir. Aynı zamanda bazı görüşmecilerin bu süreçte ekonomik kayıplardan da etkilendiği görülmüştür. Bireylerin pandemi sürecinde Covid-19 aşısına yönelik olumlu tutumlar sergiledikleri tespit edilmiştir.Tartışma -Araştırmanın sonuçları ilgili alan yazını incelendiğinde diğer çalışmalar ile benzerlik göstermektedir. Pandemi sürecinde sahiplik kaybı korkusunun yüksek olduğu, bu durumun bireylerin benliklerine zarar verdiği ve zincirleme olarak toplum sağlığının da olumsuz etkilendiği belirlenmiştir.
Amaç: Bu çalışmanın amacı covid-19 pandemisi sürecinde bireylerin özyeterliliğinin, gelişmeleri kaçırma korkusu üzerindeki etkisinin incelenmesidir. Yöntem: İlişkisel bir niteliği olan bu çalışmanın örneklemini, ülke genelindeki 18 yaş üstü olan 660 kişi oluşturmaktadır. Çalışma internet aracılığı ile paylaşılan anket formları ile gerçekleştirilmiştir. Anket içerisinde bireylerin kişisel özelliklerini belirlemek amacıyla araştırmacıların geliştirmiş olduğu Kişisel bilgi formu ile Sherer vd. (1982) tarafından geliştirilen ve Yıldırım ve İlhan (2010) tarafından Türkçe'ye uyarlanan "Özyeterlilik Ölçeği" ile Przyblski vd. (2013) tarafından geliştirilen ve Gökler ve arkadaşları (2016) tarafından Türkçeye uyarlanan "Gelişmeleri Kaçırma Korkusu Ölçeği" kullanılmıştır. Bulgular: Araştırmada özyeterlilik cinsiyete göre farklılaşmamaktadır. Ayrıca özyeterlilik eğitim düzeyine göre de farklılaşmamaktadır. Gelişmeleri kaçırma korkusu ise cinsiyete göre farklılaşmazken eğitim durumuna göre farklılaşmaktadır. Ayrıca bireylerin özyeterliliğinin artmasının gelişmeleri kaçırma korkusu yaşamalarını azaltacak yönde etki edeceği ifade edilebilmektedir. Tartışma: Araştırma sonucunda, özyeterliliğin gelişmeleri kaçırma korkusunu etkilediği bulunmuştur. Bu çalışmada Covid-19 ile ilgili bilgi edinilen kaynaklardan en çok güvenilen kaynağın Sağlık Bakanlığı olduğu belirtilmiştir.
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