Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product

Ã–negi, Merve; Eser, Zelıha; Korkmaz, Sezer

doi:10.20469/ijbas.5.10001-3

Cited by 6 publications

(3 citation statements)

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“…Schumpeter predicted about 70 years ago that competition that would arise from new technology and new forms of organization would increasingly become more relevant compared to perfect competition. Schumpeter's prophecy seems to have come to pass with the increased proliferation of the sharing economy in the 21st century (Bilog, 2017;Onegi, Eser, & Korkmaz, 2019;Kang & Ogawa, 2017;Yun, 2015). Hamari, Sjöklint, and Ukkonen (2016) define a sharing economy as "the peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services."…”

Section: Literature Reviewmentioning

confidence: 99%

The Motivations to Engage in Sharing Economy: A Case Study of Uber Morocco

Fikri¹,

Koubaa²,

Belhcen³

2019

Int. j. bus. adm. stud

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Recently, there have been substantial changes in the way people consume, with the emergence of new collaborative business models flourishing globally. The success of these models has been attributed to numerous simultaneous societal changes. Financial crises have encouraged people to search for other means of consumption. Also, significant technological advances have led the Internet to become prevalent, thus making technologies a crucial aspect of life. This study sought to enhance understanding by deeply exploring this phenomenon. To achieve this, a qualitative study was conducted through 160 interviews of Uber drivers in Morocco. This study uses a qualitative research design to address the major research questions. For this study, the qualitative research was instrumental for creating industry-specific insights. The study established a lack of clear understanding among Uber drivers as providers about the meaning of collaborative consumption and sharing economy concepts. The study also established that three major motivators influenced them to take part in the sharing economy. The motivations identified in this study should lay the basis for the development of more sharing economy services for these populations, especially in developing states in the Middle East and North Africa that may increasingly need such services. Future research should also explore the outcomes associated with involvement in the sharing economy.

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Section: Literature Reviewmentioning

confidence: 99%

The Motivations to Engage in Sharing Economy: A Case Study of Uber Morocco

Fikri¹,

Koubaa²,

Belhcen³

2019

Int. j. bus. adm. stud

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“…Moving on, a wealth of research defines involved green consumers as those who are highly concerned about the environment (Dsouza & Taghian, 2005;Mohr, Eroglu, & Ellen, 1998). Environmental concern refers to an individual's degree of emotionality to environmental issues (Maloney, Ward, & Braucht, 1975;Maslikhan, 2019;Onegi, Eser, & Korkmaz, 2019). According to Schwartz and Miller (1991), environmental concern has an important role in green buying decisions hence why Matthes et al (2014) regards an individual's environmental concern as an element of their environmental involvement.…”

Section: Green Purchase Intention and Environmental Concernmentioning

confidence: 99%

Advertising Attitude, Green Purchase Intention and Environmental Concern: Promoting Functional Versus Emotional Appeals

Nabilla¹

2019

Int. j. bus. adm. stud

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The inadequacy of information related to green purchase intention makes it essential for marketers to understand consumer behaviour towards green advertising, especially in Indonesia, where the trend is still new. Acknowledging this research gap, this study aimed to investigate the influence of different green ads by testing whether the ads generate green purchase intention by shaping advertising attitudes. In addition, the moderating role of high or low levels of the participants' environmental concern is also taken into account. This research compares the effects of four types of advertisements: an active green ad promoting the environmental benefits of a product, an emotional green ad employing a visual representation of pleasant natural scenery, a combined-type green ad that unites both functional and emotional attributes, and a control ad. Data collection through online questionnaires was obtained from 143 Indonesian youth, and this was done by way of a convenience sampling approach. Using separate univariate regression analysis, the findings of the experimental study suggest that functional, emotional and combined-type green ads all significantly enhance green purchase intention by shaping ad attitudes, where the active ad displays itself as the most effective appeal out of the rest. These effects depend on the participants' level of environmental concern, shown by the significant moderating role of deep environmental concern towards functional ads and the significant moderating role of low environmental concern towards emotional ads. This research has great marketing implications as many inferences have been made from the gaps and overlap from previous literature.

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“…In the tradeoff theory optimal leverage of a irm is based on three factors which are agency costs, costs of inancial distress, and taxes which give a irm a chance to consider its costs and bene its related with debt capital in bringing its capital structure close to the ideal level. According to pecking order theory, irm managers are more knowledgeable than investors; therefore, these managers prefer to inance new projects irst before issuing debt or new equity (Myers, 1984;Onegi, Eser, & Korkmaz, 2019). Cement irms in Nigeria came into being almost before independence (Chode, 2003;Mugenda & Mugenda, 1999).…”

Section: Introductionmentioning

confidence: 99%

Firm characteristics and capital structure of cement firms in Nigeria

Abdullahi¹,

Suleiman²

2020

J. adm. bus. stud.

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Capital structure is one of the successful apparatuses of administration to oversee the fetched of capital. An ideal capital structure is achieved when the capital cost is not much. In spite of the fact that a few ponders have been done on the determinants of capital structure, imperative questions remain on what are the determinants of the capital structure of irms in different sector. This study aims at determining the impact of bene it on capital structure of recorded cement irms in Nigeria and descriptive and ex-post facto design to ascertain establish irm's distinctiveness of capital structure among Nigeria's cement irms. Also, correlation and regression analysis will be used for this research.

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Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product

Cited by 6 publications

References 0 publications

The Motivations to Engage in Sharing Economy: A Case Study of Uber Morocco

The Motivations to Engage in Sharing Economy: A Case Study of Uber Morocco

Advertising Attitude, Green Purchase Intention and Environmental Concern: Promoting Functional Versus Emotional Appeals

Firm characteristics and capital structure of cement firms in Nigeria

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