The Importance of Word of Mouth Communication on Healthcare Marketing and Its Influence on Consumers’ Intention to Use Healthcare

Background Medecins Sans Frontieres set up a clinic to provide multidisciplinary care to a vulnerable migrant population experiencing torture. We describe the population accessing care, the characteristics of care provided and patient outcomes. Methods A descriptive retrospective cohort study of patients enrolled in care during January 2017–June 2019 was conducted. Results Of 2512 victims of torture cases accessing the clinic, the male: female ratio was 1:1. About 67% of patients received medical care, mostly for chronic pain treatment. About 73% of patients received mental healthcare, 37% received physiotherapy and 33% received social support care; 49% came to the clinic upon the recommendation of a friend or family member. The discharge with improvement rate ranged from 23% in the mental health service to 9% in the sociolegal service. Patients retained in care had a median IQR of 3 (2–4) follow-up visits for medical care, 4 (2–7) for mental health, 6 (3–10) for physiotherapy and 2 (1–4) for sociolegal. Conclusion Care for victims of torture cases among vulnerable migrants is complex. For those who did receive care that led to an improvement in their condition, their care models have been described, to allow its implementation in other non-specialised settings.

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“…These results indicate the importance of social networks for ensuring access to care for VOT, as demonstrated elsewhere. 22 …”

Section: Discussionmentioning

confidence: 99%

Offering care for victims of torture among a migrant population in a transit country: a descriptive study in a dedicated clinic from January 2017 to June 2019

Keshk

Harrison

Kizito

et al. 2020

International Health

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“…Research by Zulkiffli et [21]. Consumers want accurate and reliable information sourced from experts in their fields [22]. The credibility of the sender perceived by consumers will attract consumers to adopt the information and trigger buying interest [23].…”

Section: H3: Brand Awareness Has a Significant Positive Effect On Pur...mentioning

confidence: 99%

Factors Influencing Purchase Intention of South Korean Cosmetics and Skincare

Ekklesia

Kesumahati

2023

JAM

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This study intends to analyze factors that can influence South Korean cosmetics and skincare purchase intention. This research uses a quantitative research design. A total of 301 samples were collected using the purposive sampling method. The data is processed using IBM SPSS Statistics version 26.0 software and Smart PLS version 3.0. The results obtained from this study are that E-WOM, brand awareness, and brand image have a significant positive effect on purchase intention. Brand ambassador and sender's expertise have no significant effect on purchase intention. E-WOM and brand awareness have a significant positive effect on brand image. E-WOM and brand awareness mediated by brand image has a significant positive effect on purchase intention.

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“…Tüketiciler, sağlık hizmeti sunumundan önce uzmanlardan, hizmeti daha önce tüketmiş olanlardan veya en yakınlarından bilgi alma sürecine girmektedir. Tüketicilerin bilgi almak için yaptıkları iletişimlerin altında yatan temel amaç genellikle yardımdır (Gürcü ve Korkmaz, 2018).…”

Section: Sağlık Sektöründe Ağızdan Ağıza Pazarlamaunclassified

Sağlik Sektöründe Ağizdan Ağiza Pazarlamanin Marka Güveni̇ Üzeri̇ne Etki̇si̇

Yorulmaz

Kuşçu

2022

PAUSBED

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Bu araştırmada Hatay ilinde yaşayan reşit, sağlık hizmeti almaya ihtiyaç duyan bireylerin ağızdan ağıza pazarlama davranışının kuruma olan güven üzerine etkisinin incelenmesi amaçlanmıştır. Nicel araştırma türünden ilişkisel tarama modeliyle gerçekleştirilen araştırmanın amacı doğrultusunda; seçkisiz örneklem yöntemi ile belirlenen 560 birey örneklemi oluşturmaktadır. Katılımcıların ağızdan ağıza pazarlama davranışlarının marka güveni üzerine etkisinin belirlenmesine yönelik “Ağızdan Ağıza Pazarlama Ölçeği” ve “Marka Güveni Ölçeği” kullanılarak elde edilmiştir. Uygulanan ölçekler sonucunda veriler SPSS programıyla analiz edilmiştir. Araştırma sonucunda ağızdan ağıza pazarlama davranışı ile yaş, eğitim durumu, son bir yılda sağlık kurumuna başvuru sayısı arasında anlamlı farklılık bulunurken, cinsiyet arasında anlamlı farklılık bulunmamıştır. Marka güveni ile eğitim durumu, son bir yılda sağlık kurumuna başvuru sayısı arasında anlamlı farklılık bulunurken yaş, cinsiyet arasında anlamlı farklılık bulunmamıştır. Temel amaç doğrultusunda yapılan analiz sonucundaysa ağızdan ağıza pazarlamanın marka güvenine pozitif yönlü anlamlı bir etkisinin olduğu belirlenmiştir. Bu da ağızdan ağıza pazarlama davranışı arttıkça kuruma olan güvenin artacağını göstermektedir.

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The Importance of Word of Mouth Communication on Healthcare Marketing and Its Influence on Consumers’ Intention to Use Healthcare

Cited by 5 publications

References 34 publications

Offering care for victims of torture among a migrant population in a transit country: a descriptive study in a dedicated clinic from January 2017 to June 2019

Offering care for victims of torture among a migrant population in a transit country: a descriptive study in a dedicated clinic from January 2017 to June 2019

Factors Influencing Purchase Intention of South Korean Cosmetics and Skincare

Sağlik Sektöründe Ağizdan Ağiza Pazarlamanin Marka Güveni̇ Üzeri̇ne Etki̇si̇

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