Objectives:To identify consumers’ tendencies regarding contact lens (CL) use in order to develop recommendations for messages to include in education for safe CL use and in public awareness campaigns.Materials and Methods:Subjects living in Ankara, Turkey who used eyeglasses and/or contact lenses due to refractive error were included in the study. CL users’ reasons for choosing CLs for vision correction, CL-related problems they encountered, and their perceptions regarding safe CL use education and regular ophthalmologic follow-up visits were evaluated using a survey completed by 917 participants.Results:In total, 836 survey forms were included in the analysis. Most of the participants were female (59.6%), university students (91.4%), and 18-30 years old (68.9%). According to the survey results, 64.6% of eyeglass users stated that they had never tried CLs, while 17.7% reported using CLs regularly. Most of the participants (61.7%) said they visit an ophthalmologist only when they needed, while 33.1% claimed to attend regular follow-up. When all participants were considered, the level of satisfaction with glasses was 3.11 out of 5, while CL users reported satisfaction of 4.15 out of 5. Most (78.6%) of the CL users said they started using CL by their own initiative, most commonly due to a dislike of eyeglasses. The most frequent complaint from CL users was dry eye and discomfort in the evening. The most common source of CL use education was ophthalmologists (55.5% of the participants), followed by opticians (28.2%).Conclusion:Incorrect and inappropriate information on CL usage may lead to problems that can threaten eye health. The results of our study suggest that providing accurate information through concise messages in physician-supervised education and raising awareness through the media may be beneficial to public health. Therefore, we identified messages about CL usage and quality of life, safety, and the rules for proper use.
This paper aims to present a perspective to better understand corporate identity through examining the perceptions of Turkish patients and develop a corporate visual identity scale. While there is no study related to corporate identity research on hospitals in Turkey as a developing country, understanding consumer's perceptions about corporate identity efforts of hospitals could provide different perspectives for recruiters. When the hospitals are considered in two different groups as university and state hospitals, the priority of the characteristics of corporate visual identity may change, whereas the top five characteristics remain the same for all the hospitals.
The Debate on Sustainable Food Consumption Behaviour of Young Consumers within the Framework of the Planned Behaviour Theory based on Confidence and Values The main objective of this study is to reveal the effects of attitudes, perceived consumer effectiveness and availability as well as those of the social norms in explaining the buying intentions of the young consumers over the sustainable food products. Another purpose of the study, on the other hand, is to research the effects of the individual characteristics like confidence and humanitarian values. A questionnaire has been conducted with 319 young consumers to work out the projected goals. The statistical analyses have been processed over the obtained data. The effects of consumer behaviors, social norms, perceived consumer effectiveness and availability over the behavioral intentions have been analyzed on the study. As a result of the implemented statistical analyses it seems to be a positive and meaningful correlation between behavior, social norm, perceived consumer effectiveness and availability variation. The positive correlation between availability and intention variations is not meaningful from the statistical point of view, though. Behavior also seems to be an important indicator of buying sustainable products regardless their confidence level.
The purpose of this study is to determine the e-shopping behaviour of consumers and in what stage of the buying decision making process the Internet is used more heavily. It is also aimed to compare online shoppers and in-store shoppers in terms of demographics.Data were collected from a convenience sample of 340 consumers living in Ankara via a survey. Obtained data were submitted to descriptive analysis. The results indicate that the vast majority of consumers shop online. It can be stated that main reason of Internet research (browsing) was to obtain the price information and secondly to examine the comments and suggestions of the users of the product. Mostly searched product group on the Internet is electronic products while the most purchased products are clothes and shoes. It can be said that the characteristics of those who adopt e-shopping are higher income, higher eductaion and being young.The findings show that consumers are actively using the Internet even before the purchasing stage, and Internet research is carried out especially to obtain price information.Keywords: E-shopping, in-store shopping, buying behavior, information searching behavior, internet. JEL Codes: D10, M30, M31 TÜKETİCİLERİN E-ALIŞVERİŞE İLİŞKİN DAVRANIŞLARINI ORTAYA KOYMAYA YÖNELİK AMPİRİK BİR ARAŞTIRMA ÖZETBu çalışmanın amacı tüketicilerin e-alışveriş davranışlarının belirlenmesi ve İnternet'in satın alma karar sürecinin hangi aşamasında daha yoğun olarak kullanıldığının tespit edilmesidir. Bununla birlikte internetten ve mağazadan alışveriş yapan tüketicilerin demografik özellikler açısından karşılaştırılmaları da amaçlanmaktadır. Veriler, Ankara'da yaşayan 340 tüketiciden oluşan kolayda bir örneklemden anket formu aracılığıyla toplanmıştır. Elde edilen veriler tanımlayıcı analizlere tabi tutulmuştur. Sonuçlar, tüketicilerin büyük bir çoğunluğunun Internet üzerinden alışveriş yaptığını göstermektedir. Ağırlıklı olarak fiyat bilgisi edinmek için Internetten araştırma yapıldığı, ikinci olarak da ürünü kullananların yorum ve önerilerinin incelendiği görülmüştür. Internet üzerinden en çok araştırılan ürün grubu elektronik ürünler olurken, en çok satın alınanlar ise kıyafet-ayakkabı olmuştur. E-alışverişi benimseyenlerin daha çok 18-29 yaş arasındaki, yüksek gelirli, önlisans-lisans mezunu katılımcılar olduğu söylenebilir. Elde edilen bulgular tüketicilerin Internet'in satın alma aşamasından önce de aktif olarak kullandığını, özellikle fiyat bilgisi edinmek için Internet araştırması yapıldığını göstermektedir.Anahtar Kelimeler: E-alışveriş, mağaza içi alışveriş, satın alma davranışı, bilgi araştırma davranışı, internet. JEL Kodları: D10, M30, M31
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