Bangladesh is an agrarian-based developing economy that has recently achieved accelerated economic growth via its industrial sector. Such levels of industrial development have increased energy demands, with negative impacts not only on human health but also on agricultural land and biodiversity. these forms of environmental degradation pose risks to rice production, the main agricultural crop, due to associated declines in soil, water, and air quality. this study intends to analyze rice farmers' level of awareness and perception of the impacts of environmental degradation, and factors influencing the awareness. Primary data were collected from 300 rice producers in six districts in Bangladesh during August-September 2019 by a structured questionnaire, where agricultural arable lands have been degraded the most. A multinomial logit model has been used to explore the relationship among key factors. Farmer awareness levels varied according to age, farming experience, farm household income, adoption of inclusive agribusiness, access to extension workers, and distance from the nearest industrial zone. there was spatial heterogeneity among rice grower perceptions of the impacts of environmental degradation. Government guidance and some socio-economic factors could reshape and improve the farmer awareness levels on natural degradation, to facilitate the maintenance of farm operations and food security nationwide.
The study analyzed profitability and productivity of dairy milk production from a survey of 70 respondents (farmers and market actors) in Dhaka region. Responsible factors that affect dairy milk production were identified using the Cobb-Douglas production function. The findings unveil that significant coefficients of variables exhibit positive impact on the dairy milk production. It is possible for dairy farmers to enjoy sufficient profits from milk production since earned gross return and net return were Tk. 1099 and Tk. 594, respectively against the total cost of production Tk. 487.83 per cow per day. Average production of milk per cow was 12.5 liters. The estimated Benefit Cost Ratio (BCR) was 2.17 that is dairy farmers earned Tk. 2.17 investing one taka in dairy farming. Int. J. Agril. Res. Innov. Tech. 12(1): 182-187, June 2022
, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' sociodemographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.
Recently, the demand and application of creative marketing and innovative branding have been increased surprisingly because of its ability to grab the attention of customers more quickly than any other media. The objective of this study is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry of Bangladesh. Purposive sampling was applied to take a sample of 150 including 117 customers and 33 service providers of the tourism and hospitality industry of Bangladesh. Descriptive analysis, chi-square goodness of fit, chi-square test of independence, and binary logistic regression were performed to obtain the purpose of the study. In the bivariate test (chisquare test of independence) all of creative marketing and innovative branding strategies and tools were found significantly effective to attract customers in that specific industry. But binary logistic regression analysis identified only launching mobile apps and promoting Bangladesh's tourism is significant for customer attraction in the tourism and hospitality industry of Bangladesh among different creative marketing and innovative branding strategies and tools. Bangladesh tourism and hospitality industry should practice creative marketing and innovative branding tools and strategies to attract more customers. Contribution/Originality: The paper`s primary contribution is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry. The findings of the study will provide some useful marketing and branding strategies and tools for the tourism and hospitality industry of Bangladesh. 1. INTRODUCTION According to Amabile and Pratt (2016) creativity is about producing novel and useful ideas, whereas innovation is its successful implementation. Amabile and Pratt (2016) defined creativity as "the production of novel and useful ideas by an individual or small group of individuals working together." Therefore, creativity marketing is the extent to which the marketing actions of a product (or service) are meaningful and novel for customers compared to usual practices in the product category (Andrews & Smith, 1996). Moreover, creativity and innovation are recognized as important drivers of an organization's performance, which also applies to the hotel industry (Yfantidou,
This paper makes an attempt to visualize the interference of market intermediaries in pricing and supply chain of vegetable in Bangladesh with reference to Brinjal marketing channel. The study was conducted in Saver upazilla under Dhaka district from the month of August to September in 2016. Data was collected from the stakeholders (farmer, arathder, bepari, wholesaler, and retailer) of marketing channel and used to calculate their cost and net margin. It shows the existing supply chains of Brinjal between Dhaka and Saver. It also calculated farmers share on consumer price in each supply chain. The study deeply focused on identifying reasons for not getting fair price by farmers and tried to find out some probable solutions to overcome those barriers.
The world is passing a grievous phase because of a fast-spreading disease named COVID-19. Almost all countries have experienced the impact of coronavirus on their economy. Unexpectedly, due to that situation some industries like retail chain shops, online grocery shops, Mobile financial service, IT firms are experiencing growth in Bangladesh. Mobile financial service is relatively new concept but a fast-growing industry in our country. But there are some issues that MFS users face, especially rural people. History of economics shows that countries that succeeded in accumulating high levels of domestic investment largely financed by domestic savings, achieved faster rates of economic growth and development. So, understanding peoples saving behaviour is crucial. Therefore, this paper focused on finding the impact of COVID-19 on saving practice of mobile financial service users of rural area as economic growth and development depend on a country's level of domestic savings. To fully understand the situation the researchers aimed to find the answers to some key questions: (1) Did mobile financial service reach to rural people in this pandemic? (2) Did saving rate increased during pandemic? (3) What is the impact of mobile financial service on saving behavior of people? (4) What are the key determinants of saving practices of mobile banking users? Both descriptive and advanced statistical analysis has been used for analyzing the data and a cross sectional survey on user of mobile financial services has been performed. The study area was three subdistricts (Phulbaria, Nandail, Gouripur) of Mymensingh district in Bangladesh. A two-stage sampling technique was used for data collection. First three villages were chosen from the three selected sub-districts. Then, convenient villages were surveyed for collecting information through primary survey. Simple random sampling method has been used in selecting sample and collecting data from the respondent. A total of 210 users was interviewed from the selected areas. Statistical package SPSS was used for data analysis. Researchers found that mobile financial service industry has significantly grown during pandemic but the saving practices of rural people have decreased. Age, occupation, regularity of income, average monthly family income, saving habit, monthly income during pandemic are the significant factors of the saving practices of mobile banking users. The government should encourage rural residents to save more in formal than informal channel and should emphasis on Mobile Financial Service industry as it can be the answer to the economic problem.
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