Bangladesh is an agrarian-based developing economy that has recently achieved accelerated economic growth via its industrial sector. Such levels of industrial development have increased energy demands, with negative impacts not only on human health but also on agricultural land and biodiversity. these forms of environmental degradation pose risks to rice production, the main agricultural crop, due to associated declines in soil, water, and air quality. this study intends to analyze rice farmers' level of awareness and perception of the impacts of environmental degradation, and factors influencing the awareness. Primary data were collected from 300 rice producers in six districts in Bangladesh during August-September 2019 by a structured questionnaire, where agricultural arable lands have been degraded the most. A multinomial logit model has been used to explore the relationship among key factors. Farmer awareness levels varied according to age, farming experience, farm household income, adoption of inclusive agribusiness, access to extension workers, and distance from the nearest industrial zone. there was spatial heterogeneity among rice grower perceptions of the impacts of environmental degradation. Government guidance and some socio-economic factors could reshape and improve the farmer awareness levels on natural degradation, to facilitate the maintenance of farm operations and food security nationwide.

Recently, the demand and application of creative marketing and innovative branding have been increased surprisingly because of its ability to grab the attention of customers more quickly than any other media. The objective of this study is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry of Bangladesh. Purposive sampling was applied to take a sample of 150 including 117 customers and 33 service providers of the tourism and hospitality industry of Bangladesh. Descriptive analysis, chi-square goodness of fit, chi-square test of independence, and binary logistic regression were performed to obtain the purpose of the study. In the bivariate test (chisquare test of independence) all of creative marketing and innovative branding strategies and tools were found significantly effective to attract customers in that specific industry. But binary logistic regression analysis identified only launching mobile apps and promoting Bangladesh's tourism is significant for customer attraction in the tourism and hospitality industry of Bangladesh among different creative marketing and innovative branding strategies and tools. Bangladesh tourism and hospitality industry should practice creative marketing and innovative branding tools and strategies to attract more customers. Contribution/Originality: The paper`s primary contribution is to investigate the dimension of effectiveness in creative marketing and innovative branding to attract customer in the tourism and hospitality industry. The findings of the study will provide some useful marketing and branding strategies and tools for the tourism and hospitality industry of Bangladesh. 1. INTRODUCTION According to Amabile and Pratt (2016) creativity is about producing novel and useful ideas, whereas innovation is its successful implementation. Amabile and Pratt (2016) defined creativity as "the production of novel and useful ideas by an individual or small group of individuals working together." Therefore, creativity marketing is the extent to which the marketing actions of a product (or service) are meaningful and novel for customers compared to usual practices in the product category (Andrews & Smith, 1996). Moreover, creativity and innovation are recognized as important drivers of an organization's performance, which also applies to the hotel industry (Yfantidou,

The study analyzed profitability and productivity of dairy milk production from a survey of 70 respondents (farmers and market actors) in Dhaka region. Responsible factors that affect dairy milk production were identified using the Cobb-Douglas production function. The findings unveil that significant coefficients of variables exhibit positive impact on the dairy milk production. It is possible for dairy farmers to enjoy sufficient profits from milk production since earned gross return and net return were Tk. 1099 and Tk. 594, respectively against the total cost of production Tk. 487.83 per cow per day. Average production of milk per cow was 12.5 liters. The estimated Benefit Cost Ratio (BCR) was 2.17 that is dairy farmers earned Tk. 2.17 investing one taka in dairy farming. Int. J. Agril. Res. Innov. Tech. 12(1): 182-187, June 2022

, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' sociodemographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.