The purpose of this study is to examine the impact of Serbian tourists’ risk perception on their intentions to travel during the COVID-19 pandemic with the control of socio-demographic characteristics. This research was conducted in the period from 18 May until 24 May 2020, on a sample of 348 respondents, through an online questionnaire. The principal component analysis identified five categories of the perceived risk affecting travel intentions during the COVID-19 pandemic: the health risk, the psychological risk, the financial risk, the destination risk and the travel risk. Logistic regression was used to examine the way in which risk perception affects the intentions and destinations of travel during the COVID-19 pandemic. The research findings indicate that the risk perception (health, psychological, financial and destination risks) among Serbian tourists negatively affects their travel intentions during the COVID-19 pandemic. In terms of travel destinations, the results indicate that the travel risk negatively affects travel abroad, while the health risk, being on the verge of significance, proved to be a predictor of travel abroad during the COVID-19 pandemic. Furthermore, the variable of monthly income of the respondents was singled out as a significant predictor of travel abroad during the pandemic. Finally, the implications, limitations and recommendations for future research are presented in the paper.

The issue of rural tourism service quality does not retain a sufficiently important place in the existing domestic and foreign literature. The purpose of this research in service quality, which is an important initiator of tourist satisfaction and loyalty in rural tourism. The survey was conducted at the beginning of 2020 using a questionnaire-based survey method to 299 respondents. With the purpose of checking the impact of the service quality on the satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia, an analysis was performed using SEM-Structural Equation Modeling. The survey results point there is a direct correlation between service quality and satisfaction, and as well between loyalty and satisfaction. Between service quality and loyalty there is not a direct link, but there is a large indirect effect by satisfaction. The implications of this research, limitations and future research recommendations for are outlined.

Authentic leadership is the highest and most powerful level of leadership. An authentic leader is expected to create an atmosphere of security, loyalty and trust among members of the organization. Only under these circumstances can an individual and group within the organization progress. An authentic leader places his interest in the last place, and their environment and employees are motivated in the right way that what they know and love, can do in the best possible way. The purpose of the paper is to analyze the characteristics of the authentic leaders and their impact on the commitment of employees. The aim of the paper is to quantify the influence of authentic leaders on the commitment of employees in travel agencies. The results show that leaders' self-awareness, internalized moral and transparency directly affect the commitment of employees to travel agencies.

With its uniqueness and openness for other cultures, Serbian culture is built upon a rich heritage and notable achievements. Thus, it has left a mark outside of the country's borders. The Slava was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage in Paris. This occurred during the ninth session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage which took place from November 24 to 28, 2014. The Slava, thus, became a part of the global cultural heritage and the Republic of Serbia's first cultural good. The decision to inscribe Kolo, traditional folk dance was made on the December 4-9, 2017 session in South Korea. Then as a symbol of Serbian national identity, Singing to the accompaniment of the Gusle became the third inscribed element. This element was chosen during the thirteenth session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage in the Republic of Mauritius from November 26 to December 1, 2018.

Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.