Influence of internet content on tourists decision to visit a cultural tourism destination

Abstract

Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.

Virtuelna stvarnost i kulturno nasleđe

“…Pored toga, mobilne i 3D aplikacije omogućavaju da virtuelni posetioci lakše razumeju složene kulturne fenomene kroz učenje koje ima zabavni karakter (Bulović & Najdić, 2018). Predstavljanje kulturne ponude putem interneta je ipak veliki izazov i zahteva izuzetnu posvećenost (Dramićanin & Sančanin, 2020).…”

Digitalna medijska promocija kulturnog nasleđa

“…Veza kulture i turizma doprinosi podršci sektora kulture, inovativnosti, kreativnosti, imidžu destinacije i socijalnoj povezanosti između turista i lokalnog stanovništva. U tom kontekstu treba posmatrati i sve više kvalitetnih internet sadrža vezanih za kulturni turizam, dok istovremeno i turisti preuzimaju aktivnu ulogu ostavljajući svoja iskustva sa kulturnih destinacija (Dramićanin & Sančanin, 2020).…”

Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

“…The existing literature considers security risk as the most important and the risk that influences the tourist's decision about the travel destination the most (Artuger, 2015;Aqueveque, 2006;Bagarić et al, 2019;Kim et al, 2019). There is a lot of research dealing with influences on the tourist's decision to choose a travel destination (Dramićanin & Sančanin, 2020), however, the effects of risk perception that can be experienced during travel have not been sufficiently investigated (Adeloye & Brown, 2018). Although risk perception is most often studied in the context of international travel, it also varies depending on the destination of the trip (Sonmez & Graefe, 1998).…”