Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

Dramićanin, Sandra; Perić, Goran

doi:10.52370/tisc21466sd

Cited by 3 publications

(1 citation statement)

References 44 publications

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“…The governments of many countries have introduced restrictive measures, such as social distancing, banning mass gatherings, restricting movement and closing borders, all with the aim of preventing or at least slowing down the spread of the virus. By these measures, the tourism and hospitality sector are the most affected (Dašić et al, 2020;Dramićanin & Perić, 2021;Lai & Wong, 2021;Perčić & Spasić, 2021). Namely, there are cancellations of domestic and international travels, shortening of trips, changes in guest habits, etc.…”

Section: Introductionmentioning

confidence: 99%

COVID-19 and profitability of hotel companies in the Republic of Serbia

Knežević¹,

Milašinović²,

Džafić³

et al. 2022

Bizinfo

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Besides obvious negative consequences for people's health, the COVID-19 pandemic placed significant negative consequences on the economy as well. Since pandemic made tourism and travel almost impossible, these industries of tourism and hospitality suffered the most. The aim of this paper is to assess whether the onset of the COVID-19 pandemic has caused a change in the level of profitability of companies from hotel industry in the Republic of Serbia. The research sample consisted of 100 companies from hotel industry in the Republic of Serbia, where their operations in 2019 and 2020 were observed. The Operating Profit Margin, Net Profit Margin, Return on Assets and Return on Equity were used for the purposes of measuring profitability. The research determined that in the largest number of observed hotel companies in 2020, there was a decrease in profitability considering all four used indicators. By applying the Wilcoxon rank test and the t-test of paired samples, it was determined that the mentioned reductions in the used profitability indicators are statistically significant.

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Section: Introductionmentioning

confidence: 99%

COVID-19 and profitability of hotel companies in the Republic of Serbia

Knežević¹,

Milašinović²,

Džafić³

et al. 2022

Bizinfo

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Factors of Tourists’ Perceived Safety in the Post Covid Period: The Case of Opatija Riviera

Radnić¹,

Okičić²,

Milojica³

2023

Tourism and Hospitality Industry

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Purpose – The pandemic caused by the COVID-19 virus left a significant negative mark on the world economy, and tourism industry. It has also significantly affected the perception and behavior of tourists when it comes to the safety of a tourist destination. To continue to record a positive recovery trend, destinations must undertake scientific and professional research, and based on the results consider and develop new development strategies for the development of tourism in the post-pandemic period. The perception of risk in tourists is changing, which ultimately has an impact on their future behavior when choosing a holiday destination. Opatija Riviera is a destination with a rich and long tourist tradition, which until before the pandemic was perceived as safe, as evidenced by the continuous growth of tourist turnover. The purpose of this paper is to emphasize the importance of monitoring whether and to what extent tourists perceive Opatija Riviera as a safe tourist destination and based on the findings to offer developmental guidelines for the post-pandemic period. Methodology – Data collection was conducted during June and July 2022, using an online survey questionnaire. 152 respondents agreed to participate in research. The basic measurement instrument was based on the Tourists’ Perceived Safety at Destinations (TPSD) scale developed by Xie et al. (2020b), i.e. initial items (25) proposed by these authors. To extract the dimensions of perceived tourist safety, the authors primarily used exploratory factor analysis. Findings – by using the exploratory factor analysis the following factors were identified: perception of safety of human elements (PSH), safety of facilities and equipment (PSFE), safety of natural environments (PSNE), perceived safety of social environments (PSSE) and safety of management elements (PSM). The results for PSH, PSFE, PSNE and PSSE have proven to be satisfactory in terms of how tourists perceive them as safe and reliable, which is not the case with the PSM. The f indings for PSM indicate the need for additional investments aimed towards improvement of protection of tourist´s safety (safety of the construction, safety of information and visibility of warning sign about security in Opatija Riviera). Originality of the research – this research contributes to the theory by presenting relevant literature content in safety perception in tourism. The empirical contribution derives from the fact that no similar research was conducted on Opatija Riviera until now. Its findings set the basis for future empirical research that will be conducted in the post-COVID period in Opatija Riviera, based on which it will be possible to plan further developmental activities aimed towards improving tourist´s safety during their stay.

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Protective Measures Against COVID-19 and their Impact on Guest Satisfaction and Behaviour Intentions: The Case of the Hotel Industry of Serbia

Perić¹,

Dramićanin

Sekulić

2022

Economic Themes

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After drastically changing the global tourism and hospitality industry, the current pandemic made hotel companies better understand the new situation and begin to adapt to new market developments. The hotel industry has made significant advances and changes in its business to guarantee the health and safety of guests. This research aimed to examine the consequence of hotels' protective measures against the COVID-19 virus on guest attitudes about protective measures, satisfaction and behavioural intentions. Research findings indicate the protective measures versus COVID-19 utilized by hotels in Serbia positively impact guest attitude towards the measures and guest satisfaction. In contrast, the impact on behavioural intentions is not statistically significant. Additionally, guest attitude towards the measures positively affects guest satisfaction. Guest satisfaction positively affects guest behavioural intentions, while the relationship between guest attitudes and behavioural intentions is not statistically significant.

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Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

Cited by 3 publications

References 44 publications

COVID-19 and profitability of hotel companies in the Republic of Serbia

COVID-19 and profitability of hotel companies in the Republic of Serbia

Factors of Tourists’ Perceived Safety in the Post Covid Period: The Case of Opatija Riviera

Protective Measures Against COVID-19 and their Impact on Guest Satisfaction and Behaviour Intentions: The Case of the Hotel Industry of Serbia

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