Cultural heritage is an authentic and unrepeatable resource. Cultural, economic, political, and ecological facts evaluate its observations, both qualitatively and quantitatively. Therefore, we won't exaggerate if we say that cultural heritage should have the status of a strategic resource. In this way, both cultural revitalization and general sustainable development are based on it. The scope and dynamics of conducting complex activities, which unite the restoration, conservation, renovation, revitalization, sanitation, and presentation of protected cultural heritage, condition the preservation and promotion of categorized and immovable cultural heritage. The creation of cultural-historical heritage of Sremski Karlovci and its gradual and systematic tourist valorization are the basis for deepening our understanding of its potential. This potential is based on the effective politics of heritage management. It can become an experience and provide pointers for sustainable development. Establishing a correlation between the most important attractions and multipliers supports the necessary move from the multidisciplinary approach to tourism development to an interdisciplinary one. This approach should help one shape and achieve the goals of the development of culture and tourism by relying on cross-sector and interdepartmental connections, and continued cooperation. Kulturno-istorijski resursi kao generatori turističkog razvoja Sremskih KarlovacaSažetak: Kulturno nasleđe predstavlja autentičan i neponovljiv resurs čije se refleksije kvalitativno i kvantitativno vrednuju kulturnim, ekonomskim, političkim i ekološkim činjenicama. Stoga nije preambiciozno ako kažemo da kulturno nasleđe treba da ima status strateškog resursa, na kojem se zasniva kulturna samorevitalizacija, ali i sveukupni održivi razvoj. Očuvanje i promocija kategorizovanog nepokretnog kulturnog nasleđa uslovljeni su obimom i dinamikom izvođenja složenih zahvata koji integrišu obnovu, konzervaciju, restauraciju, revitalizaciju, sanaciju i adaptaciju zaštićenog kulturnog nasleđa. Mapiranje kulturno-istorijskog nasleđa Sremskih Karlovaca i njegova postupna i sistematična turistička valorizacija predstavljaju bazičnu platformu za razumevanje i produbljivanje svesti o potencijalu koji, na bazi efikasnih politika upravljanja nasleđem, može postati iskustvo i putokaz za održivi razvoj. Uspostavljajući korelaciju između najvažnijih resursnih atrakcija i multiplikatora, protežira se neophodnost iskoraka sa multidisciplinarnog pristupa razvoju turizma na interdisciplinarnu platformu. Takav pristup trebalo bi da obezbedi integrisano * branislav.sancanin@famns.edu.rs Sančanin, B. et al. -Cultural-historical resources as initiators of tourism development in Sremski Karlovci -Hotel and Tourism Management, 2019, Vol. 7, No. 2: 77-85. 78 definisanje i realizaciju ciljeva razvoja kulture i turizma, kroz međusektorsko i međuresorno povezivanje i kontinuiranu saradnju.
Artificial intelligence (AI) is a powerful catalyst that enables media organizations to optimize and improve their operations. The aim of the paper is to emphasize the importance and potential of AI during high-performance data analytics and media content generation. The focus is on responsible and ethically acceptable use of AI, which imposes the need to continuously build trust, through numerous challenges, during the management of potential risks. Standardization and mandatory publication of AI product data can pave the way for increased transparency and trust building. Otherwise, the power of AI, which has a huge potential to contribute to a better quality of life, could be transformed into a suicide tool.
With its uniqueness and openness for other cultures, Serbian culture is built upon a rich heritage and notable achievements. Thus, it has left a mark outside of the country's borders. The Slava was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage in Paris. This occurred during the ninth session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage which took place from November 24 to 28, 2014. The Slava, thus, became a part of the global cultural heritage and the Republic of Serbia's first cultural good. The decision to inscribe Kolo, traditional folk dance was made on the December 4-9, 2017 session in South Korea. Then as a symbol of Serbian national identity, Singing to the accompaniment of the Gusle became the third inscribed element. This element was chosen during the thirteenth session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage in the Republic of Mauritius from November 26 to December 1, 2018.
Media convergence is reflected in the permeation and integration of various media and tourism activities, which increasingly alter the role and habits of identified target groups in tourism. The subject of this paper is research into the correlation between media convergence and growth and tourism development, through influence on corporate culture, identity, image and reputation which, within the broader context, has significant implications for integrated business communication in tourism. The aim of the paper is to point to the necessity of accelerating the grouping of integrated business communication in tourism within frameworks determined by media convergence. Considering the fact that media convergence is a process, just like the growth and development of tourism, this paper points to the technological, economic, social, cultural and global impact of convergence on traditional media, as well as on web and mobile content and their synergistic reflection on tourism. The influence of media convergence on growth and tourism development is subject to constant quantitative and qualitative changes, resulting in numerous internal and external determinants.
Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.
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