The impact of authentic leadership on the commitment of employees in travel agencies in the Republic of Serbia

Abstract

Authentic leadership is the highest and most powerful level of leadership. An authentic leader is expected to create an atmosphere of security, loyalty and trust among members of the organization. Only under these circumstances can an individual and group within the organization progress. An authentic leader places his interest in the last place, and their environment and employees are motivated in the right way that what they know and love, can do in the best possible way. The purpose of the paper is to analyze the characteristics of the authentic leaders and their impact on the commitment of employees. The aim of the paper is to quantify the influence of authentic leaders on the commitment of employees in travel agencies. The results show that leaders' self-awareness, internalized moral and transparency directly affect the commitment of employees to travel agencies.

The influence of internal service quality and employee satisfaction on organizational commitment in travel agencies: The case of Serbia

“…The results of descriptive statistics demonstrate a very positive perception of employees about the internal service quality, while employee satisfaction is on the border between ambivalence and satisfaction, and organizational commitment is moderate. These findings are in agreement with various studies conducted in hospitality and tourism sector (Al-Ababneh et al, 2018;Bai et al, 2006;Blešiš et al, 2017;Dramišanin, 2019;Vujiţiš et al, 2015).…”

“…Highly satisfied and enthusiastic employees in travel agencies offer high level of service quality to final customers (Hefny, 2020). More precisely, understanding the correlation between internal service quality, employee satisfaction and organizational commitment is especially important in hospitality and tourism, which depends on employees, human resources and direct contact with customers (Bai et al, 2006;Dramišanin, 2019;Yeshanew & Kaur, 2018).…”

Uticaj liderstva na zadovoljstvo i performanse zaposlenih u medijima

“…Lideri u skladu sa svojom ličnošću, obrazovanjem, ali i prirodom i zadacima grupe koju vode, primenjuju različite stilove rukovođenja (Northouse, 2018). Oni preuzimaju na sebe odgovornost i moralnu obavezu da se brinu o potrebama zaposlenih i da zastupaju njihove interese (Dramićanin, 2019). Veliki lideri svojom kreativnošću, energijom i snagom duha podstiču svoje sledbenike.…”

Job satisfaction and organizational commitment of employees in tourism: Serbian Travel agency case

“…Measuring job satisfaction and organizational commitment, as well as understanding their relationships, is especially important in tourism (Ozturk, Hancer & Im, 2014), which is highly dependent on human resources and their direct contact with consumers (Dramićanin, 2019;Yeshanew & Kaur, 2018: Perić et al, 2018. As a result of the association between job satisfaction and organizational commitment, there is a close relationship among them and service quality emerges (Bai, Brewer, Sammons & Swerdlow, 2006).…”