Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Perić, Goran; Dramićanin, Sandra; Gašić, Marko

doi:10.5937/ekopolj2004071p

Cited by 15 publications

(14 citation statements)

References 50 publications

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“…Therefore, this study predicted that satisfaction will play a mediating role in the proposed theoretical model of the TPHSQ. This notion is similar to that of Peric et al (2020) , who reported that visitor satisfaction affects the relationship between service quality and loyalty. Moreover, a positive relationship is observed between service quality and tourist trust ( Jeaheng et al, 2020 ).…”

Section: Literature Reviewsupporting

confidence: 85%

Service Quality in Tourism Public Health: Trust, Satisfaction, and Loyalty

Han

Zuo

Law³

et al. 2021

Front. Psychol.

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The spread of COVID-19 and large-scale travel restrictions has caused serious damage to the global tourism industry. Tourists pay additional attention to public health services and their health during travel, but studies on tourism public health service quality (TPHSQ) are limited. Therefore, this study aims to define TPHSQ and revise and validate its scale. The result of exploratory factor analysis (EFA) indicates that TPHSQ includes two dimensions “overall environmental image” and “public health facilities and management.” And based on 456 valid samples, the relationship among TPHSQ, tourists’ trust, satisfaction, and loyalty was validated using the multiple linear regression models. Results revealed the importance of the TPHSQ in improving tourists’ satisfaction and recovering their trust and loyalty. These results provided several implications for research, practice, and society that can benefit diverse stakeholders, which could accelerate the recovery of the tourism industry.

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Section: Literature Reviewsupporting

confidence: 85%

Service Quality in Tourism Public Health: Trust, Satisfaction, and Loyalty

Han

Zuo

Law³

et al. 2021

Front. Psychol.

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“…Research suggests a significant relationship between tourist satisfaction, return intention, and positive word-of-mouth communication (Beeho and Prentice, 1997;Perić and al., 2020)). In this study, we examine this relationship in an effort to build a sustainable and value-generating relationship with domestic tourists.…”

Section: Relationship Between Tourist Satisfaction and Loyaltymentioning

confidence: 99%

“…The literature review on the topic of service quality, satisfaction and loyalty show that the questionnaire survey is the most commonly used instrument to conduct this type of study (Alegre and Garau, 2010). Guided by these reviews, our research instrument was developed based on the models by (Pawitra and Tan, 2003; Owusu-Frimpong and al., 2013; Perić and al., 2020). The questionnaire has five sections.…”

Section: Questionnaire Designmentioning

confidence: 99%

Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists

Chebli

Kadri

Said

2021

JoTS

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This study aims to study the satisfaction of national tourists with the tourism experience in the Sahara. It also seeks to examine the influence this has on the intention to return and spread positive word-of-mouth about this destination, work on its improvement to capitalize on the internal mobilities induced by COVID-19, and build a long-term relationship with them to strengthen regional attachment. Data were collected from 123 national tourists in Algeria using convenience sampling. Two analyses were carried out to process the data: a structural equation modeling approach to test and validate the hypotheses and textual analysis. The results show that among the five factors determining the quality of the Sahara experience, four factors significantly influence the satisfaction of domestic tourists: The scenic environment, the personal environment, entertainment, and reliability. It is deduced that the niche and responsible character of Saharan tourism is the main thing that satisfies tourists and ensures the success of tourism in the Sahara.

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“…Destinations, such as the Republic of Serbia, want to restart tourism for economic survival (Valeri & Baggio, 2020). The quality of the destination and risk avoidance is an important element for the loyalty and re-visits of tourists (Perić et al, 2020) because in tourism the satisfaction of tourists relies on their experience during the trip (Perić et al, 2018). Due to the future of the global tourism industry, the effect of the pandemic on travel and tourism is particularly worrying.…”

Section: Covid-19 Health Crisis: Perceived Risk and Travel Intentionmentioning

confidence: 99%

Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

Dramićanin

Perić²

2021

Tourism Challenges Amid Covid-19

Self Cite

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The research purpose is determination of the differences in Serbian tourist’s perceived risk, during the COVID-19 health crisis, according to travel intention and destination of travel. In order to accomplish an analysis of differences between risks (travel risk, destination risk, health risk, financial risk), risk scores were calculated using confirmatory factor analysis (CFA). Testing the differences in relation to the travel intention and destination of travel during the COVID-19 pandemic according to risk perception was conducted through one-way MANOVA, where two models were applied. The outcome of the first model shows: significant impact of travel intention on a linear combination of risk factors. Also, taking into account all four risk factors, there are significant differences between those who intend to travel during a pandemic and those without that intention. In the second model, the findings indicate significant impact of the travel destination on a linear combination of risk factors, and significant differences between those respondents who intend to travel during the COVID-19 pandemic in the country and those respondents who intend to travel abroad according towards the perception of health risk, destination risk, and travel risk.

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Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Cited by 15 publications

References 50 publications

Service Quality in Tourism Public Health: Trust, Satisfaction, and Loyalty

Service Quality in Tourism Public Health: Trust, Satisfaction, and Loyalty

Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists

Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

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