Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists

Abstract

This study aims to study the satisfaction of national tourists with the tourism experience in the Sahara. It also seeks to examine the influence this has on the intention to return and spread positive word-of-mouth about this destination, work on its improvement to capitalize on the internal mobilities induced by COVID-19, and build a long-term relationship with them to strengthen regional attachment. Data were collected from 123 national tourists in Algeria using convenience sampling. Two analyses were carried out to process the data: a structural equation modeling approach to test and validate the hypotheses and textual analysis. The results show that among the five factors determining the quality of the Sahara experience, four factors significantly influence the satisfaction of domestic tourists: The scenic environment, the personal environment, entertainment, and reliability. It is deduced that the niche and responsible character of Saharan tourism is the main thing that satisfies tourists and ensures the success of tourism in the Sahara.

Loyalty in the time of COVID-19: A review of the literature in tourism destination settings

“…The operationalization of destination loyalty typically included scale items referring to recommendation or positive word-of-mouth (WOM) about the destinations, combined with other revisit intentions items within the same loyalty construct. However, some investigations specified and operationalized tourists’ recommendations or endorsements as additional, separate constructs in their models (e.g., Chebli et al, 2021 ; Kralikova et al, 2021 ; Koç et al, 2022 ; Suhartanto et al, 2022 ; Carvache-Franco et al, 2022a , b ).…”

“…The model showed that the latter two constructs mediated the effects between public health service quality and destination loyalty. Chebli et al (2021) found tourists’ loyalty was determined by satisfaction (β = 0.688), which in turn was preceded by the perceived quality’s dimensions of physical/scenic environment (β = 0.233), relational environment (β = 0.213), entertainment (β = −0.881) and reliability/governance (β = 0.363) at the destination. Similarly, the research by Cambra-Fierro et al (2022) concluded that destination loyalty is explained by perceived quality (β = 0.660), which in turn is predicted by the destination’s image (β = 0.543) and perceived health safety (β = 0.194) producing indirect (mediation) effects.…”

“…While some of the articles studied destination loyalty drawing from existing models in the marketing and tourism literature framed within the context of COVID-19 impacts, others works hypothesized moderation and/or mediation effects with new constructs specifically relevant to the pandemic disruptions (e.g., Han et al, 2021 ; Hassan and Soliman, 2021 ; Rather, 2021 ; Cambra-Fierro et al, 2022 ; Lee and Kim, 2022 ; Manchanda and Deb, 2022 ; Nie et al, 2022 ; Papadopoulou et al, 2022 ). The overall results from the reviewed models show the substantial impact that some drivers continue to have on loyalty, as exhibited by the effects from destination satisfaction (β = 0.790) by Papadopoulou et al (2022) and (β = 0.688) by Chebli et al (2021) , perceived quality (β = 0.660) by Cambra-Fierro et al (2022) , engagement (β = 0.630) by Rather (2021) , or destination image (β = 0.530) by Zaman et al (2021) . This serves as corroboration about key constructs that meta-analytic studies prior to the pandemic identified as determinant on destination loyalty, such as satisfaction ( Ladeira et al, 2016 ) or destination image ( Zhang et al, 2014 ).…”

Gender Differences in the Perception of Motivations for Consumer’s Online Brand-Related Activities and Their Impacts on Instagram

“…It should be noted, however, that Instagram's graphical interface is primarily optimized for mobile devices and the user experience via other devices is less attractive. The presented results could be applied at the business level to improve the market position of enterprises through the use of modern technologies (Chebli et al, 2021;Hassan and Lee, 2021;Koľvekova et al, 2019;Kutlu and Ayyildiz, 2021;Mwatsika, 2021;Pereira-Moliner et al, 2021;Petrakova et al, 2021). Besides, the research framework could be applied in other areas (Gavurova et al, 2020a;Gavurova et al, 2020b;.…”

The COVID-19 Pandemic Impact on the TV Commercials Content in European Countries

“…The last element is essential in changing environmental conditions. An example of a factor that significantly could influence the perception of the brands, especially in the context of their social responsibility, is the period of the COVID-19 pandemic (e.g., the tourism sector) (Chebli et al, 2021).…”