This study provides an overview of the state of tourism development over the past twenty years in the field of information technology. It is argued that the knowledge created over the past two decades can be characterized as two distinct epochs - digitalization, which reflected a common understanding of how technology has changed our society and economy, and innovation, which implies the introduction and use of new technologies to develop the industry. Knowledge development in each of these periods, the authors describe the technological environment, the dominant paradigm, major research issues, and influential disciplines and research approaches. In particular, we recognize the transfer of our view of research in the field of information technology in tourism from a predominantly marketing tool for knowledge creation due to new technological conditions such as a smartphone, unmanned aerial vehicle, wearable devices, new connectivity and large volumes of data. Finally, this study discusses possible challenges and our current views on the relationship between information technology and tourism.
This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities. These components of entrepreneurial activity are interrelated, because as innovation activity increases, so does the need for increased marketing activity to ensure that the market is ready to consume new products. In turn, it creates conditions for a wide release of innovations and rapid return on investment. It is proposed to evaluate and regulate innovation and marketing activities are carried out using a combination of provided indicators and models. For successful management of innovation and marketing activities relevant mechanisms are required. The article describes their methodological features. Three types of strategic orientations are also considered: customer, technology and combined customer / technology orientation. We analyze their direct impact on the effectiveness of innovation, as well as the deterrent effect of marketing management in terms of the marketing mix about these relationships.
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