This study investigated whether mobile payment services could drive post-COVID-19 pandemic recovery in the ‘experience goods’ sector (e.g., tourism) utilising Bandura’s self-efficacy or social cognitive theory. It explored the factors influencing the intention to continue using mobile payment services and the intention to recommend these to others. An empirical survey was conducted to assess the study variables, and the data obtained therefrom were analysed using the industry-standard Cross-Industry Standard Process for Data Mining method. The study results suggest that personal innovativeness and perceived trust influence consumers’ intention to continue using mobile payment services and that perceived trust, personal innovativeness and outcome expectancy influence consumers’ intention to recommend the use of such services to others. The research findings have filled a research gap in emerging markets and can serve as the basis for formulating a winning marketing and operational strategy for nascent technologies such as mobile payment services. It would be naïve to extract findings from mature markets such as East Asia, the European Union and the United States and to apply these to developing markets. In addition, this study’s investigation of the variables that can influence the intention to continue using mobile payment services and to recommend the use of these to others goes into the heart of the sustainability issue because the study’s findings can help mobile payment service providers sustain the use of their applications and thus also sustain the advantages as such.

This study provides an overview of the state of tourism development over the past twenty years in the field of information technology. It is argued that the knowledge created over the past two decades can be characterized as two distinct epochs - digitalization, which reflected a common understanding of how technology has changed our society and economy, and innovation, which implies the introduction and use of new technologies to develop the industry. Knowledge development in each of these periods, the authors describe the technological environment, the dominant paradigm, major research issues, and influential disciplines and research approaches. In particular, we recognize the transfer of our view of research in the field of information technology in tourism from a predominantly marketing tool for knowledge creation due to new technological conditions such as a smartphone, unmanned aerial vehicle, wearable devices, new connectivity and large volumes of data. Finally, this study discusses possible challenges and our current views on the relationship between information technology and tourism.

The article reveals the essence and characteristics of ecotourism, identifies its problems and determines the directions and objectives of its development, provides comparative indicators of the number of protected areas in different countries of the world and the income that countries receive from tourism in specially protected natural areas. The main problems and aspects of its development in the context of recreational geography and tourism are highlighted, such as the lack of a common national concept for the development of rural tourism or the lack of a clearly formulated state policy. There are no standards and rules applicable to rural tourism, nor qualified personnel, knowledge and experience in the service of foreign and domestic tourists. There are no normative legal acts in the field of ecological tourism, which is aggravated by the reluctance and inability to effectively use private recreational resources. In this study was done key findings.In this article the author raises questions related to the current state of ecotourism and prospects of its development. Over the past quarter century, both supply and demand for ecotourism have increased significantly. At the same time, ecotourism, as a special form of tourism development, is increasingly recognized and legitimized as a means of achieving sustainable development in destination areas.

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