Digital Economy: Information Technology and Trends in Tourism

Abstract

This study provides an overview of the state of tourism development over the past twenty years in the field of information technology. It is argued that the knowledge created over the past two decades can be characterized as two distinct epochs - digitalization, which reflected a common understanding of how technology has changed our society and economy, and innovation, which implies the introduction and use of new technologies to develop the industry. Knowledge development in each of these periods, the authors describe the technological environment, the dominant paradigm, major research issues, and influential disciplines and research approaches. In particular, we recognize the transfer of our view of research in the field of information technology in tourism from a predominantly marketing tool for knowledge creation due to new technological conditions such as a smartphone, unmanned aerial vehicle, wearable devices, new connectivity and large volumes of data. Finally, this study discusses possible challenges and our current views on the relationship between information technology and tourism.

Digital Marketing as a Driver for Sustainable Tourism Development

“…With the spread of information technologies and changing customer needs, digital marketing has become apparent as one way to ensure sustainable tourism While tourism is an information-oriented business, digital marketing is one of the crucial communication tools that connect and allow marketing information to be transmitted directly to potential visitors without the need for an intermediary in a low-cost but effective way (Cheuk et al, 2018;Suyunchaliyeva et al, 2020). It is also one of the greatest promotional tools and helps tourism organizations to reshape brand competitiveness, enhance brand communication, and deepen product integration, as well as reach larger and new target audiences A tourist can be a thousand kilometers away from the destination.…”

International Tourism Development in the Context of Increasing Globalization Risks: On the Example of Ukraine’s Integration into the Global Tourism Industry

“…Firoiu and Croitoru (2015) focus on the impact of information technology on the development of enterprises providing services to the international tourism industry. Suyunchaliyeva et al (2020) discuss possible challenges and current views on the link between information technology and tourism. Watkins et al (2018) and Ziyadin et al (2019aZiyadin et al ( , 2019b explore the impact of digital development on the tourism industry and the benefits of information technology in promoting e-tourism due to new technological conditions such as e-visa, e-tickets, online payments, advance booking of services and others.…”

Could IT Adoption Capability and Digitalization Improve Firm Performance? The Necessity of Entrepreneurial Orientation and Transformational Leadership

“…The growth in tourism-based firms may strengthen middle-income level development in Asia and other parts of the world. The tourism industry is projected to have a growth rate of 50% in the next decade (Suyunchaliyeva et al, 2020). While the Indonesian tourism industry has contributed to more than 4.7% of the national GDP (BPS, 2020), it is still much less significant than the global tourism contribution to GDP.…”