Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi (1) pengaruh produk tehadap keputusan berkunjung, (2) pengaruh harga tehadap keputusan berkunjung, (3) pengaruh promosi tehadap keputusan berkunjung, (4) pengaruh lokasi tehadap keputusan berkunjung, (5) pengaruh orang tehadap keputusan berkunjung, (6) pengaruh proses tehadap keputusan berkunjung, (7) pengaruh bukti fisik tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo; serta mengindentifikasi (8) pengaruh produk, harga, promosi, lokasi, orang, proses, serta bukti fisik secara simultan tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo. Penelitian ini bersifat deskriptif kuantitatif dimana instrumen yang digunakan berbentuk angket dengan sistem survey. Populasi dalam penelitian ini merupakan mahasiswa program sarjana manajemen di Surabaya, Pasuruan dan Probolinggo dengan teknik pengambilan sampel purposive sampling dan diperoleh sebanyak 174 mahasiswa. Uji validitas dalam penelitian ini menggunakan CFA yang dilengkapi dengan rumus Alpha Cronbach untuk menguji reliabilitas instrumen penelitian; serta menggunakan metode analisis regresi berganda untuk menguji hipotesis dalam penelitian ini. Penelitian ini menemukan bahwa komponen bauran pemasaran jasa yang dalam penelitian ini dirinci menjadi variabel produk, harga, promosi, lokasi, orang, proses dan bukti fisik terbukti secara parsial memengaruhi variabel keputusan berkunjung. Ditemukan juga bahwa variabel independen dalam penelitian ini secara simultan juga memengaruhi variabel keputusan berkunjung.
Nowadays, the development of social media and marketplaces as part of information technology contributes to business activities. This development has also changed the pattern and map of market competition to become much more competitive. Therefore, mastery of the use of social media and marketplaces is important and strategic that every business actor must have. However, this is in contrast to business people who are still pioneering or have just started their business, such as the youth at Karang Taruna Permata Alam Permai Gedangan Sidoarjo. With minimal knowledge and insight about social media and marketplaces it can hinder them from developing their start-up businesses. Therefore, this community service activity aims to increase the insight and knowledge of the Karang Taruna Permata Alam Permai Gedangan Sidoarjo in the use of social media and marketplaces to develop business. The methods used in the implementation of community service activities include training and mentoring related to increasing knowledge and insight. Knowledge and insight referred to in this activity is the use of information technology. This information technology can be used to develop a wider marketing reach. This activity has been going well and has an important contribution in improving the quality of the Permata Alam Permai Gedangan Sidoarjo Youth Organization which has been able to apply social media and marketplaces as part of the digital marketing tool. The use of this media can also encourage increased sales due to the development of exposure of the products being sold
This study aims to present a critical review of how economic and financial theory is used as a solution to rise from economic downturn during the pandemic. This article will present the implementation of economic policies and approaches from various countries in the Southeast Asia region in responding to the crisis during the pandemic. This research approach uses an exploratory qualitative research model. The results of this study present and provide an analysis of an event, thought, phenomenon, individual perception, and social activity in responding to a crisis. This study found a uniform approach used by various countries regarding economic recovery policies. Financial stimulus is given to the Small and Medium Enterprises (MSME) sector to revive an economy that is experiencing difficulties. This study also finds a similar pattern related to financial stimulus policies in 6 (six) important sectors. These efforts include: creative industri incentives, road maps, training, and partnerships with investors for development.
This research was conducted to reveal consumer behavior in terms of smartphone purchase decisions. The study tries to reveal consumer behavior in terms of deciding on product purchases, especially OPPO brand smartphones. The level of brand trust, innovation, ad creativity, and ad effectiveness are thought to influence consumer decisions in purchasing OPPO brand smartphones. The results showed that Product Innovation (X1), Ad Creativity (X2) and Ad Effectiveness (X3) had a significant effect with each value of β being 0.091; 0.589; and 0.580. Meanwhile Brand Trust (X4) has a negative effect on purchasing decisions. R2 value indicates 0.673, which means that the four variables simultaneously influence 67.3% of the purchasing decision (Y).
Hari-hari ini, semuanya untuk semua maksud dan tujuan tidak terpisahkan dari teknologi, dan juga menggabungkan sistem pemasaran yang sekarang menjadi canggih. Ada beberapa metodologi promosi tingkat lanjut, dan salah satunya adalah prosedur pemasaran hyperlocal. Iklan hyperlocal dapat membantu perusahaan baru untuk mendapatkan keuntungan dengan memanfaatkan wilayah yang mereka sadari terbaik untuk mendapatkan lebih banyak pelanggan. Promosi hyperlocal dapat menjangkau klien dengan hati-hati. Tinjauan ini bertujuan untuk menyelidiki apakah pemanfaatan hyperlocal showcase perusahaan baru makanan jalan di Tangerang kuat atau tidak. Pemeriksaan ini menggunakan strategi subyektif dengan memimpin pertemuan dengan 10 responden pemilik perusahaan baru roadfood di Tangerang, yang dipilih melalui pemeriksaan secara purposive. Penemuan eksplorasi ini untuk mengetahui tentang pemanfaatan hyperlocal advertising perusahaan baru roadfood dari pengusaha berpengalaman. Efek samping dari eksplorasi ini adalah pemanfaatan hyperlocal showcasing dapat mempengaruhi kesepakatan bisnis, juga berpengaruh terhadap semua perusahaan baru roadfood yang menjadi responden dalam pengujian ini. Perusahaan-perusahaan baru roadfood di Tangerang harus menggali wawasan mereka tentang penggunaan hyperlocal display, sehingga penggunaan hyperlocal advertising dapat bekerja jauh lebih unggul untuk mendapatkan lebih banyak klien dan dapat membangun kesepakatan.
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