Nowadays, the development of social media and marketplaces as part of information technology contributes to business activities. This development has also changed the pattern and map of market competition to become much more competitive. Therefore, mastery of the use of social media and marketplaces is important and strategic that every business actor must have. However, this is in contrast to business people who are still pioneering or have just started their business, such as the youth at Karang Taruna Permata Alam Permai Gedangan Sidoarjo. With minimal knowledge and insight about social media and marketplaces it can hinder them from developing their start-up businesses. Therefore, this community service activity aims to increase the insight and knowledge of the Karang Taruna Permata Alam Permai Gedangan Sidoarjo in the use of social media and marketplaces to develop business. The methods used in the implementation of community service activities include training and mentoring related to increasing knowledge and insight. Knowledge and insight referred to in this activity is the use of information technology. This information technology can be used to develop a wider marketing reach. This activity has been going well and has an important contribution in improving the quality of the Permata Alam Permai Gedangan Sidoarjo Youth Organization which has been able to apply social media and marketplaces as part of the digital marketing tool. The use of this media can also encourage increased sales due to the development of exposure of the products being sold
Sebagai organisasi yang bergerak dalam bidang wisata edukasi, Jendela Alam Lembang dihadapkan pada tantangan untuk dapat bersaing dengan wisata-wisata lain yang tentunya masing-masing memiliki keunikan untuk ditawarkan kepada pengunjung. Hal ini mengakibatkan dalam beberapa periode, tingkat kunjungan wisatawan ke Jendela Alam Lembang mengalami penurunan yang cukup signifikan. Kegiatan pengabdian kepada masyarakat (abdimas) ini dilakukan dengan tujuan untuk mencari solusi atas permasalahan yang dihadapi Jendela Alam, yaitu penurunan jumlah pengunjung dan meningkatkan pendapatan kedai Jendela Alam melalui keputusan strategis yang tepat sasaran dan terarah. Untuk itu tim dosen dan mahasiswa gabungan dari Program Studi Magister Manajemen dan Program Studi S1 Manajemen bekerja sama untuk melaksanakan pengabdian masyarakat dengan judul “Pengambilan Keputusan Strategis Jendela Alam Lembang: Perspektif Keuangan dan Strategi.” Adapun metode pelaksanaan yang dilakukan untuk pemecahan masalah yang dihadapi organisasi meliputi: Pemaparan materi terkait peramalan, capital budgeting, dan strategi bisnis serta usulan strategi baru melalui pembuatan keputusan strategis organisasi. Secara teknis, dalam penggalian informasi terkait permasalahan yang dihadapi Jendela Alam, tim abdimas melakukan observasi dan wawancara dengan pemilik dan karyawan Jendela Alam. Adapun hasil dan kesimpulan yang dicapai dalam kegiatan abdimas ini meliputi: 1) Pemilik dan karyawan memahami pentingnya proyeksi dengan menggunakan metode peramalan, 2) Peningkatan pendapatan kedai Jendela Alam melalui penerapan strategi STP (Segmenting, Targeting, Positioning) dan 7 P (Product, Price, Place, Promotion, People, Physical Evidence, dan Process).
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