Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung Ke Wisata Bahari Jawa Timur

Abstract


 
 
 Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi (1) pengaruh produk tehadap keputusan berkunjung, (2) pengaruh harga tehadap keputusan berkunjung, (3) pengaruh promosi tehadap keputusan berkunjung, (4) pengaruh lokasi tehadap keputusan berkunjung, (5) pengaruh orang tehadap keputusan berkunjung, (6) pengaruh proses tehadap keputusan berkunjung, (7) pengaruh bukti fisik tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo; serta mengindentifikasi (8) pengaruh produk, harga, promosi, lokasi, orang, proses, serta bukti fisik secara simultan tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo. Penelitian ini bersifat deskriptif kuantitatif dimana instrumen yang digunakan berbentuk angket dengan sistem survey. Populasi dalam penelitian ini merupakan mahasiswa program sarjana manajemen di Surabaya, Pasuruan dan Probolinggo dengan teknik pengambilan sampel purposive sampling dan diperoleh sebanyak 174 mahasiswa. Uji validitas dalam penelitian ini menggunakan CFA yang dilengkapi dengan rumus Alpha Cronbach untuk menguji reliabilitas instrumen penelitian; serta menggunakan metode analisis regresi berganda untuk menguji hipotesis dalam penelitian ini. Penelitian ini menemukan bahwa komponen bauran pemasaran jasa yang dalam penelitian ini dirinci menjadi variabel produk, harga, promosi, lokasi, orang, proses dan bukti fisik terbukti secara parsial memengaruhi variabel keputusan berkunjung. Ditemukan juga bahwa variabel independen dalam penelitian ini secara simultan juga memengaruhi variabel keputusan berkunjung.
 
 

Strategies for the Creative Economy Development of Urban Fishermen in East Java: A Multivariate Analysis Perspective

“…Then the sampling is done using purposive sampling, which uses criteria (1) Minimum age of visitors who become respondents is 15 years, because it is assumed to have been able to answer and analyze the questions and information provided. (2) If the visitor is with the family, then the respondent is the head of the family. (3) If visiting in the context of a school or company event, then the respondent is the group leader as an individual who decides on the object visited as a representative, and also chooses one member of the group to be the respondent.…”

“…In addition, the country of Indonesia is also rich in regional cultural arts, customs, historical relics and no less interesting is the beauty of its natural panorama which has enough potential to be well developed. It turns out that tourism can be relied upon to improve people's welfare and national development [2].…”

“…There are also many tourist objects in Indonesia that have been famous not only domestically and abroad [3]. The coastal area and marine resources of East Java Province are developing very rapidly [4].…”

“…However, there are also negative impacts on the waters especially the sea area and coastline [5]. This is if there is no action will occur continuously, which is due to the lack of public awareness of the environment, such as fishing, fish farming, and the tourism industry based solely on economic benefits [3]. However, some of these things can bring prosperity to the coastal community if done properly [2].…”

“…This is if there is no action will occur continuously, which is due to the lack of public awareness of the environment, such as fishing, fish farming, and the tourism industry based solely on economic benefits [3]. However, some of these things can bring prosperity to the coastal community if done properly [2]. There are three social processes that can be carried out to improve the economic development of coastal communities in the coastal regions of East Java Province [6].…”