On 14 March 2020, Spain came to a standstill and the movement of people was restricted with the publication of Royal Decree (RD) 463/2020 and the education sector had to reinvent itself with new rules and procedures. The purpose of this paper is to analyse the impact of the different government regulations and their effect on university teaching planning. Since the approval of RD 555/2020, educational competences were returned to the autonomous communities and each of them implemented different public policies. We will analyse the specific impact on teaching planning and models applied in Catalonia and their development, which vary according to the evolution of the number of COVID-19 infections and which has been marking the political, economic and social agenda since the beginning of the pandemic. The university has moved from teaching in a face-to-face environment to a virtual or semi-virtual or blended learning environment. This change implies a paradigmatic transformation in communication, education, organisation, evaluation and planning, among others. At ESIC Business & Marketing School (ESIC) these pedagogical paradigm shifts have contributed to transform the learning processes in a context of pedagogical innovation.
El impacto de las plataformas de podcast en redes sociales: Estudio de caso en las cuentas oficiales de iVoox y Anchor en Instagram, Facebook y Twitter
The aim of this study is to analyse how PDO certification (Protected Designation of Origin) is being used to develop oenological tourism in rural areas in the Autonomous Community of Catalonia (Spain). We will also consider how marketing technologies can be applied to increment the value of the wine landscape, society and economy in rural and inland areas. A search for bibliographic information and field work was carried out in 4 specific regions. The expected results are: the confirmation of the increase in the creation of oenological routes in PDO regions; the diversification of places and monuments linked to the sector of the wine that originate new tourist products; the increase of the purchasing power of the inhabitants of the rural area to have income from other economic sectors; and, the value of the PDO brand to promote a product, a territory, a culture in an agrarian society.
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