Pdo Certification: A Brand Identity for Wine Tourism

Molleví, Gemma; Nicolás-Sans, Rubén; Álvarez, Julio L.; Villoro, Jordi

doi:10.26754/ojs_geoph/geoph.2020724595

Cited by 5 publications

(3 citation statements)

References 8 publications

(13 reference statements)

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“…Chung and Byrom (2020) investigated how brand identity was coconstructed, paying particular attention to how employees made contributions to the process in a five-star hotel setting. Mollevı ´et al (2020) used brand identity theory to analyze how the protected designation of origin was being used to develop wine tourism in rural areas in Spain. Destinations are rife with various brands of very similar ICH-souvenirs, which somewhat cause difficulty for tourists' purchasing choices.…”

Section: Brand Identitymentioning

confidence: 99%

Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Guo

Zhu

2023

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Purpose Based on object–object congruity, this study aims to clarify the driving factors and antecedent mechanism of tourists’ willingness to purchase intangible cultural heritage (ICH)-souvenirs. Design/methodology/approach This study used a five-point Likert scale to collect data and proposed a structural equation model to explore this issue. Findings ICH-inheritor/souvenir-congruity is positively related to tourists’ purchase intention for ICH-souvenirs and perceived authenticity; perceived authenticity and brand identity play a chain mediating effect between ICH-inheritor/souvenir-congruity and the purchase intention for ICH-souvenirs. Research limitations/implications This paper excludes individual, situational and cultural factors, ignoring the possible moderating roles of these factors. This treatment simplifies the feasibility of the present study but might lead to the deviation between the results of the current research and the actual outcomes. Practical implications The retailers of ICH-souvenirs should encourage the ICH-inheritors to endorse and promote their products while creating. They could tell a good story about their experience or create entertainment experiences for tourists through hand-in-hand teaching. Originality/value This study explores the driving factors and antecedent mechanism of tourists’ purchase intention for ICH-souvenirs from the third perspective of image congruity theory, namely, object–object congruity. Visual Abstract

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Section: Brand Identitymentioning

confidence: 99%

Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Guo

Zhu

2023

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“…The basis of this contribution is the territory as an object of attention and its specialized content linked to wine, together with other recognized heritage assets and values. Landscapes and wineries give consistency to an offer of wine routes, visits to wineries and wine tastings, wine museums, festivals, shows, etc., which serve as a stimulus to the appearance of hotel and catering services [65,66]. Undoubtedly, this is a whole system of new options for the territory due to the return of values that wine incorporates and which contributes to this complex reinvention of the territory.…”

Section: On Geographic Indication Figures and Their Effect On Territo...mentioning

confidence: 99%

Multifunctional Territorialized Agri-Food Systems, Geographical Quality Marks and Agricultural Landscapes: The Case of Vineyards

Arnáiz

Rodríguez

Luque

2022

Land

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In contrast to the industrial agricultural systems aimed at producing unlabeled origin foods without unique characteristics, Multifunctional and Territorialized Agri-food Systems (MTAS) claim their identity in productions whose singularity comes from specific environmental conditions and distinctive knowhow—factors often linked to tradition. Their systemic complexity goes beyond the agri-food production function (high quality, sustainable, and differentiated by origin) because the territories gain cohesion and viability from the positive effects resulting therefrom: environmental quality—in the context of sustainable agriculture based on practices that respect the environment and the local productive vocation of the territories—, landscape value, greater economic diversification by stimulating integrated production chains, tourism potential, etc. In this context, the MTAS finds in the geographical indication one of the most expressive quality reference formulas for the identification of agri-food products. This paper delves into the regulatory nature of the main territorial indications (PDO, PGI) and explores their configuration and regulatory evolution, particularly focusing on the wine geographical indications—the first and most common ones. The Spanish indications are taken as the object of analysis, whose operational maturity reveals their solidity, but also their inadequacies, with the demand for adjustments for greater flexibility in the regulatory framework that identifies them as collective marks. Along the same lines, emphasis is placed on the recent advance of individualistic PDO figures, which call into question the very collective basis of the territorial trademark. These conceptual adaptations of geographical indications provide future lines of research necessary to interpret the coherence of these figures with the sustainable development of the territories, whose name they adopt to gain distinction and market competition.

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“…PDOs [ 43 ] and PGIs, located mainly in rural areas, constitute the system used in Spain for the recognition of high-quality food products, resulting from the unique and differentiating characteristics related to the geographical environment where the raw materials are produced and the products are manufactured and to the influence of human factors involved [ 44 ]; however, they are not sufficient to create a tourist product. As such, it is necessary to create tourist routes, so-called gastronomic or food routes [ 45 ].…”

Section: Pdos and Gastronomic Routesmentioning

confidence: 99%

Enotourism in Southern Spain: The Montilla-Moriles PDO

Jiménez

Torre

Millán

2022

IJERPH

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The profile of tourists during the COVID-19 pandemic is changing toward those seeking health, safety and quality products. One of the modalities that best adapts to these needs is gastronomic tourism and, within this segment, wine tourism (enotourism), which can be enjoyed in many areas across the world. The great diversity of grapes, climates, terrains and winemaking processes gives rise to an enormous variety of wines that ensures that no two wines are alike. The current situation of the tourism market necessitates enhancing the uniqueness of areas that offer differentiated products, helping to position such locations as benchmarks for gastronomic tourism. Gastronomic routes provide a way to unify and benefit rural areas through the recently increased demand of tourists seeking to experience regional foods. In this study, the Montilla-Moriles Wine Route is analyzed with the objective of forecasting the demand (using autoregressive integrate moving average, ARIMA models), establishing a tourist profile and calculating the probability that a wine tourist is satisfied with the visit based on their personal characteristics (logit model). The results obtained indicate a slight increase (3.6%) in wine tourists with a high degree of satisfaction, primarily derived from the gastronomic or catering services of the area, from the number of wineries visited, from the treatment received and from the age of the tourist. Consequently, a high percentage of these tourists recommend the route. By increasing the demand for enotourism in this area and applying the results obtained, marketing initiatives could be established, particularly for wine festivals to improve this tourist segment and generate wealth in that area.

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Pdo Certification: A Brand Identity for Wine Tourism

Cited by 5 publications

References 8 publications

Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Multifunctional Territorialized Agri-Food Systems, Geographical Quality Marks and Agricultural Landscapes: The Case of Vineyards

Enotourism in Southern Spain: The Montilla-Moriles PDO

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