Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Guo, Yanbing; Zhu, Zhuanfa

doi:10.1108/tr-04-2022-0196

Cited by 10 publications

(9 citation statements)

References 34 publications

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“…Wang et al [43] explore how values influence souvenir purchasing decisions. Guo and Zhu [44] provide insights into the psychological mechanisms that drive intangible cultural heritage (ICH) souvenir purchasing intentions, emphasising the importance of aligning the presentation In terms of the number of articles, the theme of souvenirs and local cultural development is more prevalent in Asia, particularly in China. For example, Liang and Qi [40] investigated how wood carvings from the intangible cultural heritage of Huizhou could be integrated into modern product development.…”

Section: Quantitative Research Resultsmentioning

confidence: 99%

“…Wang et al [43] explore how values influence souvenir purchasing decisions. Guo and Zhu [44] provide insights into the psychological mechanisms that drive intangible cultural heritage (ICH) souvenir purchasing intentions, emphasising the importance of aligning the presentation of souvenirs with authentic cultural narratives.In addition, Thailand and Malaysia contributed four and seven articles, respectively. Boonpracha [45] from Thailand states that the heritage and traditional values of Thai cultural and artistic identity can be extended through cultural products.…”

Section: Quantitative Research Resultsmentioning

confidence: 99%

“…Building on the notion of authenticity, Guo and Zhu [44] provide insights into the psychological mechanisms that drive purchase intentions for intangible cultural heritage (ICH) souvenirs, highlighting the role of image congruence and brand influence. Their findings highlight the significant influence of perceived authenticity and brand identity on tourists' purchasing decisions, emphasising the importance of aligning the presentation of souvenirs with authentic cultural narratives.…”

Section: Theme 2: Authenticity and Experiencementioning

confidence: 99%

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The Role of Souvenirs in Enhancing Local Cultural Sustainability: A Systematic Literature Review

Qiu,

Rahman,

Dolah

2024

Sustainability

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Souvenirs can facilitate the dissemination and promotion of culture, and culture gives souvenirs unique characteristics and cultural connotations. With the increasingly competitive academic environment, an in-depth understanding of the relationship between souvenirs and local culture is crucial to the theory and practice of souvenir and local culture-development research. The main purpose of this study is to review the previous literature that articulates the dynamic relationship of interdependence and development between souvenirs and local culture. Based on a systematic literature review, the data for this study came from a review of 35 documents between 2019 and 2024. The documents were then analysed individually using the ATLAS.ti 24 program. The analysis revealed five central themes: (1) sustainability and innovation; (2) authenticity and experience; (3) economic and community impact; (4) cultural identity expression; and (5) consumer behaviour and technology. These themes illuminate that souvenirs are not only cultural ambassadors, but also play a critical role in economic development, cultural preservation, and consumer engagement. The findings provide new directions for future research and actionable insights for practitioners, researchers, and designers who enhance the sustainability of local culture through souvenirs. This review contributes to a deeper understanding of the dynamic interactions between souvenirs and local cultures and proposes a framework for the sustainable development of souvenirs.

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Section: Quantitative Research Resultsmentioning

confidence: 99%

“…Wang et al [43] explore how values influence souvenir purchasing decisions. Guo and Zhu [44] provide insights into the psychological mechanisms that drive intangible cultural heritage (ICH) souvenir purchasing intentions, emphasising the importance of aligning the presentation of souvenirs with authentic cultural narratives.In addition, Thailand and Malaysia contributed four and seven articles, respectively. Boonpracha [45] from Thailand states that the heritage and traditional values of Thai cultural and artistic identity can be extended through cultural products.…”

Section: Quantitative Research Resultsmentioning

confidence: 99%

Section: Theme 2: Authenticity and Experiencementioning

confidence: 99%

See 1 more Smart Citation

The Role of Souvenirs in Enhancing Local Cultural Sustainability: A Systematic Literature Review

Qiu,

Rahman,

Dolah

2024

Sustainability

View full text Add to dashboard Cite

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“…Engagement with this literature could open up future avenues of research focused on how the integration of technology in museums can facilitate environmental or social behavioural intentions among visitors. In addition, while there is foundational work which examines the influence of museum mobile app on the intention to purchase museum souvenirs, future research could consider the internal mechanisms of consumers’ purchase intention of museum souvenirs by aligning tourists' perceived image of the souvenirs with souvenir brand identity facilitated by technology (Guo and Zhu 2023 ).…”

Section: Discussionmentioning

confidence: 99%

Technology and museum visitor experiences: a four stage model of evolution

Moyle

Reid

et al. 2023

Inf Technol Tourism

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Research on technology and museum visitor experiences has experienced exponential growth. Despite this, limited studies explicitly examine existing progress in research on the intersection between technology and museum visitor experiences. Specifically, there is limited understanding of how topics studied, and the concepts, theories, models, and frameworks embedded within have evolved in congruence with the forms and types of technology integrated into museum research across time. Consequently, this paper applied a systematic quantitative approach to assess trends in research on technology and museum visitor experiences by critically examining 122 studies. Findings revealed a clear shift of the concepts studied, with early literature focused on basic concepts such as learning and interaction with technology. As the body of knowledge matured, other concepts such as intention and behaviour emerged in discourse, with contemporary literature exploring satisfaction, enjoyment, and virtual presence. Despite this, limited consistency in theories, models, and frameworks applied across time, which reflected a stagnation in stimulating critical discussions in the existing discourse. Furthermore, the forms and types of technology used in studies on museum visitor experiences have shifted from basic computer displays, through to innovative smart technology. This research provides the first attempt to holistically classify and synthesise the evolution of research on technology designed to enhance museum visitor experiences. Five types of technology in the museum sector and a Four Stage Model of Evolution consisting of (I) ICT Incubation; (II) Smart Technology Adoption; (III) ICT Transformation; and (IV) Futuristic Innovation were proposed, which demarcates the evolution of the body of knowledge.

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“…However, potential tourists are exposed to numerous advertisements, making the memorability of a specific message over the long term very important. Thus, understanding the determinants of advertisement memorability is critical for improving advertising effectiveness (Guo and Zhu, 2023).…”

Section: Introductionmentioning

confidence: 99%

Tourism destination advertising: effect of storytelling and sensory stimuli on arousal and memorability

Ma,

Scott,

2023

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Purpose Tourism destination marketers use videos that incorporate storytelling and visual and audio components to evoke emotional arousal and memorability. This study aims to examine the increase in participants’ level of arousal and the degree of memorability after watching two different videos. Design/methodology/approach A quasi-experimental study was conducted with 45 participants who watched two destination promotional videos. One video used storytelling whereas the other used scenic images and music. The level of arousal was measured using both tonic and phasic electrodermal activity levels. The memorability of each video was measured after seven days by testing the recall accuracy. Findings Scenic imagery and music videos were associated with higher-than-average arousal levels, while storytelling videos generated larger-amplitude arousal peaks and a greater number of arousal-evoking events. After a week, the respondents recalled more events from the storytelling video than from the scenery and musical advertisements. This finding reveals that the treatment, storytelling and sensory stimuli in advertising moderate the impact of arousal peaks and memorability. Originality/value These results indicate that nonnarrative videos using only sceneries and music evoked a higher average level of arousal. However, memorability was associated with higher peak levels of arousal only in narrative storytelling. This is the first tourism study to report the effects of large arousal peaks on improved memorability in advertising.

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Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

Cited by 10 publications

References 34 publications

The Role of Souvenirs in Enhancing Local Cultural Sustainability: A Systematic Literature Review

The Role of Souvenirs in Enhancing Local Cultural Sustainability: A Systematic Literature Review

Technology and museum visitor experiences: a four stage model of evolution

Tourism destination advertising: effect of storytelling and sensory stimuli on arousal and memorability

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