Though there is a wide acceptance of the strategic importance of integrating operations with suppliers and customers in supply chains, many questions remain unanswered about how best to characterize supply chain strategies. Is it more important to link with suppliers, customers, or both? Similarly, we know little about the connections between supplier and customer integration and improved operations performance. This paper investigated supplier and customer integration strategies in a global sample of 322 manufacturers. Scales were developed for measuring supply chain integration and five different strategies were identified in the sample. Each of these strategies is characterized by a different “arc of integration”, representing the direction (towards suppliers and/or customers) and degree of integration activity. There was consistent evidence that the widest degree of arc of integration with both suppliers and customers had the strongest association with performance improvement. The implications for our findings on future research and practice in the new millennium are considered.

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This paper investigated the relationship between Internet-enabled supply chain integration strategies and performance in manufacturing and services. It summarizes the literature on demand and supply integration and describes four web-based strategies. A stratified random sample was collected from UK manufacturers and services, and there was strong evidence that demand chain management (DCM) led to the highest performance in manufacturing, but few signs of DCM in services. Manufacturers and services relying on only web-based demand or supply integration outperformed their low integration counterparts, but lagged DCM in manufacturing. The study also investigated DCM adoption drivers and found that rational efficiency and bandwagon effects drove change. The findings have some important implications for theory as well as for manufacturing and service companies interested in improving their performance.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Introduction -the debate on POM researchIt is a sign of the vitality of an academic discipline if it frequently debates its role, its boundaries, and its methods. However, such debates can, on occasion, amount almost to a subject having a "crisis of identity". This appears to have happened each time that production and operations management (POM) has revisited its research agenda and methods. There has been a clear dichotomy, implied by the use of such terms as "traditional" and "non-traditional" methods, or by the opposition of research using "techniques" and research which is "more managerial", or by comparison of what has been researched with what those reviewing the situation feel should have been researched.This debate on POM research is now very familiar, so we need here only to enumerate four main issues, which are:(1) POM research has been traditionally based on modelling techniques. Although business and government can point to many useful costsaving applications of such models, the wider relevance to most operations managers of the published results has been questioned. (2) The influential developments in practice over the last decade or so (JIT, TQM, benchmarking) have not come from POM academics but from practitioners and consultants. (3) Prescriptive solutions to well-defined problems have been pursued at the expense of broader contributions to theory. Partly for this reason, POM remains relatively poor in theoretical developments. (4) There was a need for POM research to address problem "messes", interrelated issues across organizations which were not well structured. In particular the need to do research which will be of practical value to managers, and which will be integrative rather than focused on a sub-system technique, has raised questions of research methods. One group of authors

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Improving the quality of an organization's products and services is fundamental to business success. The once-held view that product or service specification is static and readily achievable is gone. Managers in world-class companies realize that customer wants and desires are changing, that customers' expectations must be clearly understood, and that their firm must conform to customer wishes. This customer focus requires continual quality improvement, creating a dynamic business situation.If customers are demanding improved quality, then what quality improvement approach leads to the best organization performance? What managerial actions encourage the highest quality and financial performance? Further, is the quality improvement approach that works best in one nation or region the best in other parts of the world? This study is directed to these Each of these principles is implemented through a set of practices, which are simply activities such as collecting customer information or analyzing processes. The practices are, in turn, supported by a wide array of techniques (i.e. specific step-by-step methods intended to make the practice effective) (p. 394).

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This paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized goods, the positive and negative effects of customization, and the difficulties of implementation. There are shown to be important implications for operations management in a strategy of mass customization, and thus substantial scope for further research by operations management academics.

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