Mass customization:Japan's new frontier

Westbrook, Roy; Williamson, Peter J.

doi:10.1016/0263-2373(93)90022-a

Cited by 73 publications

(41 citation statements)

References 1 publication

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“…Mass customisation is the process of providing the consumers unique products when, where and how they want them and necessarily at an affordable price. Mass customisation is a technology-assisted production process where consumers can modify a company's product line to produce their own required design styles and fit requirements (Fralix, 2001;Westbrook & Williamson, 1993). As it meets the growing desire of consumers for product personalisation, it is rapidly emerging as the new business principle of the twenty-first century (Fogliatto, Da Silveira, & Borenstein, 2012).…”

Section: Introductionmentioning

confidence: 99%

The role of mass customisation in the apparel industry

Nayak

Padhye

Wang

et al. 2015

International Journal of Fashion Design, Technology and Educati

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During the past decade, the textile and apparel industries around the globe have been trying to adjust to a rapidly changing business environment. While the manufacturing bases have moved into the developing countries, the developed countries have gone high tech in a bid to maintain an edge over the low-cost competitors. Apparel purchasing is moving out of the physical domain into the virtual domain and mass customisation seems to be the only way to win and retain buyers. Ten years back, jeans maker Levi Strauss announced something just as revolutionary: It will begin offering customised versions of its classic denims to fit every woman's body type. The term Mass customisation well defined the aforementioned process of providing fit garments according to the body size. Mass customisation in the apparel industry is a revolutionary one. It provides a product according to the choice of the consumers. This paper reviews the role of mass customisation in the competitive apparel industry. The requirements and future challenges for mass customisation are also discussed.

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Section: Introductionmentioning

confidence: 99%

The role of mass customisation in the apparel industry

Nayak

Padhye

Wang

et al. 2015

International Journal of Fashion Design, Technology and Educati

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“…Motorola (Pine 1993;Eastwood 1996;Buffington 2011) andLutron Electronics (Pine 1993;Spira 1993;Buffington 2011), automotive industry (e.g. Panasonic National Bike Company (Westbrook and Williamson 1993;Kotha 1995Kotha , 1996, Information Technology (e.g. Dell Computer (Salvador, De Holan, and Piller 2009) and Trilogy Development Group (Pine 1994) and textile industry (e.g.…”

Section: Introductionmentioning

confidence: 99%

Impact of the customer demand on order fulfilment strategies based on floating decoupling point: a simulation analysis

Suárez

González‐R

Pierreval

2016

International Journal of Production Research

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Order Fulfilment Strategies have become more and more popular, thanks to their capability of improving the delivery times and reducing the inventory levels. Among the postponement strategies of Mass Customisation are the Virtual Build-To-Order (VBTO) and i-Virtual Build-To-Order (i-VBTO) systems which are two systems with the ability to serve customers from anywhere in the inventory (Work-in-Process and Finished Goods Inventory) showing an interesting potential of adaptation to the variability of the demand. This study is aimed at testing the suitability of the basis of the i-VBTO system against the VBTO system through the study of the influence of characteristics of demand that are common in real environments. Regarding the contribution of this work, some weaknesses of the VBTO system can be highlighted (e.g. under certain demand conditions it loses the efficiency), and some benefits of the i-VBTO system (e.g. it turns out to be more robust and stable regarding changes in demand than the VBTO system).

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“…Studies in the early 1990s were mainly focused on the MC concept and its implications for manufacturing and service industries (e.g. Boynton et al, 1993;Westbrook and Williamson, 1993;Hart, 1995;Kotha, 1995). Empirical evidence was mainly provided by paradigmatic cases such as the National Industrial Bicycle Company of Japan (Kotha, 1996), Motorola (Eastwood, 1996), and Hewlett-Packard (Feitzinger and Lee, 1997).…”

Section: Introductionmentioning

confidence: 99%

“…Most of the literature has been focused on traditional manufacturing sectors such as metal-mechanic, electronics, and apparel. Well-known examples include the National Bicycle Industrial Company of Japan (Westbrook and Williamson, 1993;Kotha, 1995), Ross Controls (Pine et al, 1995;Karnes and Karnes, 2000;Byrd, 2001), Motorola (Hart, 1995;Eastwood, 1996;Lau, 1996), and Levi Strauss (Hart, 1996;Norman and Thisse, 1999;Zipkin, 2001). Likewise, most empirical MC studies (e.g.…”

Section: Introductionmentioning

confidence: 99%

Effects of technology adoption on mass customization ability of broad and narrow market firms

Silveira

Fogliatto

2005

Gest. Prod.

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Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm

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Mass customization:Japan's new frontier

Cited by 73 publications

References 1 publication

The role of mass customisation in the apparel industry

The role of mass customisation in the apparel industry

Impact of the customer demand on order fulfilment strategies based on floating decoupling point: a simulation analysis

Effects of technology adoption on mass customization ability of broad and narrow market firms

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