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Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

COVID-19 has not only an impact on health aspects but also other issues, including the economy. At times of crisis that is full of challenges, individuals who prefer to compelled to do what needs to protected from the negativity caused by the disaster. One who managed to save himself in times of crisis caused a panic of buying that happens a lot in retail stores. Companies must study the efforts made by buyers related to panic buying that is happening around them. Companies can explore these insights through sentiments formed from social media user posts on social media platforms. This research explores consumer sentiment related to panic purchases using qualitative analysis with NVivo software. The results of a study of 647 posts on Twitter microblogging revealed that panic buying contained negative attitude. Based on the results of this analysis, there are tactical steps that can be taken by companies in supporting individual efforts to protect themselves from losses caused by the COVID-19 outbreak.

University. Today ICT plays a very important role in the industry community to interact, exchange information and to support business processes that they move to digital transformation. So, our theme of this conference is ICT for Fostering and Empowering the Society. First of all, I would like to extend my sincere appreciation to IEEE Indonesian Section for continuous support and to the honorable keynote speakers for sharing knowledge and research experiences. I thank you very much to committees and volunteers, especially from School of Information Systems. I proudly inform that ICIMTech 2019 received 276 papers and 123 high quality of papers were accepted and would be presented in this conference. They are from several countries overseas and Indonesia. More than that we have experts from academia and professionals will share their knowledge and research experiences related with our theme of conference. We believe you will enjoy and improve your knowledge and experiences as well. This event is a great opportunity for social networking and there are discussions among us in current and latest Information Management and Technology. Hopefully, as researchers, academicians, professionals, and students from various research background will contribute on improvement of knowledge and experiences, especially in the area of Big Data and Data Mining, Business Intelligent, e-Business,

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