Adoption of E-Commerce Online to Offline with Technology Acceptance Model (TAM) Approach

Riantini, Regina Eka; Vional,

doi:10.1109/iccoins.2018.8510613

Cited by 9 publications

(6 citation statements)

References 3 publications

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“…The positive and significant effects of PU on IU and UA (H1 and H2, respectively) are consistent with Riantini and Wandrial's (2018) results, which showed positive effects because people tend to accept or reject a new system based on their belief that it will help to improve their work. Choi et al.…”

Section: Discussionsupporting

confidence: 84%

Determinants of immersive technology acceptance in the construction industry: management perspective

Okoro

Nnaji

Adediran

2022

ECAM

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PurposeThe usefulness of technology for managing projects in the construction industry is indisputable. The potential utility of immersive technologies (ImTs), including virtual and augmented reality, has recently received significant attention. However, the construction industry, especially in developing countries, lags on the implementation of technology generally and ImTs specifically. Forecasting the potential successful ImTs acceptance at the individual level is essential to strategic planning. The study's objective was to develop and test a conceptual model of factors influencing ImTs acceptance at the individual level in the construction industry.Design/methodology/approachA survey of construction management-level professionals in South Africa was undertaken. The study extended two complementary models, the technology acceptance model (TAM) and the theory of planned behavior (TPB), to analyze behavior towards technology acceptance using structural equation modelling.FindingsResults indicated that attitude significantly influenced the intention to use ImTs and perceived usefulness (PU) positively and significantly predicted the intention to use and usage attitude (UA). Further, the effects of perceived enjoyment (PEn) on UA, and social norms (SNs) and perceived behavioral control (PBC) on intention to use were positive and significant. Perceived ease of use (PEU) had negative and non-significant effects on intention to use and UA. By explaining 82% of the variance, the study established that the proposed model successfully evaluates how management-level professionals in the construction industry accept ImTs.Practical implicationsThe study provides valuable insight into the acceptance of ImTs from the perspective of management-level stakeholders in the South African construction industry. It offers fundamental direction to create a general theory on integrating ImTs in construction.Originality/valueThis study systematically surveyed the intention to accept ImTs in the South African construction industry using an extension of the TAM and TPB models.

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Section: Discussionsupporting

confidence: 84%

Determinants of immersive technology acceptance in the construction industry: management perspective

Okoro

Nnaji

Adediran

2022

ECAM

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“…the Internet), where it provided many advantages to businesses and consumers like reduced cost, broad reach, and convenience (Zhang, Mukherjee & Soetarman, 2013). Adopting such channel for commerce was the focus of many studies with diverse factors ranging from context, technology type, behavioral factors, and cultural factors (Li, Wu & Lai, 2013;Mazzarol, 2015;Riantini et al, 2018;Suh & Han, 2003;Wymer & Regan, 2005;Yoon, 2009). New trends in research tried to link social media with e-commerce, where they recognized the capabilities of social media to improve their offerings and reach customers (Huang & Benyoucef, 2013;Leitner & Grechenig, 2007).…”

Section: Social Commercementioning

confidence: 99%

Adapting the UTAUT2 Model for Social Commerce Context

Shoheib¹,

Abu-Shanab

2022

International Journal of E-Business Research

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Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust and a SC related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar, and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value, and the role of effort expectancy and habit in predicting hedonic motivation.

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“…TAM is defined as an assessment of user acceptance of technology, particularly user perception of the benefits of technology (perceived ease of use) and then in using technology (perceived usefulness [8], [14],). TAM is a theory about the research of an information system that describes how to receive and use a technology [8], [9], [10]. UTAUT is a theory about the research of an information system that explains users' purpose in using an information system technology and subsequent use; for more details, it is shown in Figure 1 below.…”

Section: A Materialsmentioning

confidence: 99%

“…The method used to explore how well the implementation of digital marketing in Smart City Mobile Apps combines the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. TAM and UTAUT are often used in studies that focus on the end-users of technological innovations [4], [10], [13], [14].…”

Section: Introductionmentioning

confidence: 99%

How is The Adoption of Digital Marketing Services for Smart City Application Users?

Riantini

Tjhin

Atmojo

2021

JOIV : Int. J. Inform. Visualization

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Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

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Adoption of E-Commerce Online to Offline with Technology Acceptance Model (TAM) Approach

Cited by 9 publications

References 3 publications

Determinants of immersive technology acceptance in the construction industry: management perspective

Determinants of immersive technology acceptance in the construction industry: management perspective

Adapting the UTAUT2 Model for Social Commerce Context

How is The Adoption of Digital Marketing Services for Smart City Application Users?

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