COVID-19 has not only an impact on health aspects but also other issues, including the economy. At times of crisis that is full of challenges, individuals who prefer to compelled to do what needs to protected from the negativity caused by the disaster. One who managed to save himself in times of crisis caused a panic of buying that happens a lot in retail stores. Companies must study the efforts made by buyers related to panic buying that is happening around them. Companies can explore these insights through sentiments formed from social media user posts on social media platforms. This research explores consumer sentiment related to panic purchases using qualitative analysis with NVivo software. The results of a study of 647 posts on Twitter microblogging revealed that panic buying contained negative attitude. Based on the results of this analysis, there are tactical steps that can be taken by companies in supporting individual efforts to protect themselves from losses caused by the COVID-19 outbreak.
This qualitative study will examine the role of Girl talk as one of some tools in Word of Mouth strategy to influence consumer purchase decision in choosing a Wedding Organizer. Wedding Organizer has been chosen because it is categorized as a High Involvement product. The in depth interview
was done to the sample who has chosen a Wedding Organizer based on anyone else’s experiences and testimonials, especially from people who has the strong relationship with the sample. Using narrative analysis, the result show the significant influence and role of Girl talk in a customer
purchasing decision process, when a someone has a strong relationship to someone else’s in their group reference area, they must be believe and trust with whatever they suggested and said. So it is important for a Wedding Organizer company to get to know about their target’s group
reference.
The quality of Mount Puntang Coffee is very famous amongst foreign countries, even it has been recognized world widely as one of the best coffee in the world. However, it does not necessarily make Mount Puntang’s coffee easy to market and sell. One of the parties that feels the is impacted by it is Haben Nagen, a brand and coffee shop owner who is also a farmer and become a part of the Mount Puntang coffee lovers community. From a short interview conducted to the people live in Bandung and Jakarta, on the average they answered that they did not know Gunung Puntang coffee, they also did not know if Mount Puntang coffee was one of the best coffees in the world. If Indonesian people, especially the people around West Java, don't know the quality of coffee from Mount Puntang, how are they interested in buying it?. For this reason, the solution offered to the owners of the Haben Nagen coffee brand is to create an artificial offline crowd in the form of a human crowd on 2 (two) locations which are their sales channels, namely: 1). Haben Nagen coffee shop, and 2). The exhibition booth where Haben Nagen participated in it. Human crowd is an artificial crowd which is formed from a certain number of people, which is used as a special treatment that aims to attract the attention of people outside the crowd to join in the human crowd and do the same thing done by people in the crowd. In a shorter discussion, the human crowd serves as the attention of the public, so that the surrounding people become more aware of a brand / product where human crowd is implemented, and then make an impulsive purchase.
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