The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications. Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.
Mudahnya mendapatkan informasi dalam akses internet yang didukung dengan adanya beberapa aplikasi chating media sosial telah merubah pola penjualan barang oleh para pengusaha. Strategi komunikasi pemasaran produk secara online melalui akun Instagram menjadi fokus penelitian pada penulisan jurnal ini. Akun @FairNPink Surabaya menggunakan Instagram sebagai media komunikasi pemasaran secara online dalam menjalankan promosi bisnisnya. Penelitian ini untuk mengetahui strategi komunikasi pemasaran produk Fair N Pink melalui media sosial Instagram. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Sementara teori yang digunakan adalah teori komunikasi pemasaran. Simpulannya strategi komunikasi pemasaran produk Fair N Pink melalui media sosial instagram Fair N Pink Surabaya memanfaatkan instagram dalam menjalankan strategi komunikasi pemasaran online dengan memanfaatkan fitur yang ada di dalam instagram.
This article reviews the exposure ratio of Jokowi and Prabowo in the YouTube channel. Joko Widodo’s alias, Jokowi, is the President of the Republic of Indonesia 2014-2019. He will re-join the 2019 presidential election, while Prabowo Subianto is a challenger who is supported by the Gerindra Party and the Prosperous Prosperity Party. The analytical method uses the semiotic concept of Strauss and John Fiske, who view the video as a sign system. The sign system is parsed through five political codes: lifestyle, transfer of power, existence, ideology and vision. This study finds that, in general, Jokowi's videos were more visited and preferred than Prabowo's videos, but Prabowo excelled in the transfer code of power, existence and ideology. In the video, Jokowi tends to impress himself as a person who has several characters. As the President of Indonesia, Jokowi displays a diligent character. As a political activist, Jokowi reinforces his ideology as a nationalist. As a citizen, Jokowi imitates the figure who adheres to the values of tradition As a man, Jokowi impressed himself as a humanist. Prabowo tends to feature a lavish lifestyle with equestrian sport with a historical background of the descendants of an economic Democrat Prof Sumitro Djojohadikusumo and associates himself like Soekarno. Prabowo tends to show his affiliation to the right Islamists. The contestation of the 2019 presidential election followed by Jokowi and Prabowo will show the battle of two different sources of legitimacy.
Bali tourism is growing rapidly even though there was a decline due to bomb terror and Mount Agung's increased activity. This tourism development is followed by the rapid growth of the hospitality business to support the provision of accommodation services. Each hotel has particular employee who will make it easier for guests to make reservations. Reservations employee have a very complex task that must be considered in order to provide the best service. In general, organizational communication in the Pullman Bali Legian Beach (PBLB) Hotel Reservation (HR) Department has so far run well, but there are things that should be improved if the work appreciation or career level & communication climate needs to be improved related to the factors that influence work motivation. This study uses a qualitative approach. Data obtained by in-depth interviews with key informants from HR in PBLB. Based on the analysis results, it is known that the communication styles used are very diverse ranging from controlling, structured, two-way and very dynamic communication styles. The communication climate at the PBLB reservation office is also good. So far, the communication skills from the reservation team is considered good, and they also realize it is the main capital to carry out their profession as a reservation employee. Pariwisata Bali berkembang pesat meski sempat terjadi penurunan akibat teror bom dan aktifitas Gunung Agung yang meningkat. Perkembangan pariwisata ini diikuti dengan berkembang pesatnya bisnis perhotelan untuk membantu menunjang penyediaan jasa akomodasi. Setiap hotel memiliki karyawan reservasi yang mempermudah tamu untuk melakukan pemesanan. Karyawan bidang reservasi memiliki tugas yang sangat kompleks mengingat banyak hal yang harus diperhatikan guna memberikan pelayanan yang terbaik. Secara umum komunikasi organisasi dibidang Reservasi Hotel Pullman Bali Legian Beach (PBLB) sejauh ini berjalan baik namun ada hal-hal yang perlu ditingkatkan, seperti apresiasi kerja atau jenjang karir dan iklim komunikasi terkait faktor yang mempengaruhi motifasi kerja. Penelitian ini menggunakan pendekatan kualitatif. Data diperoleh dengan wawancara mendalam terhadap informan kunci dari SDM bidang Reservasi. Berdasarkan hasil analisis diketahui gaya komunikasi yang di pakai sangatlah beragam mulai dari gaya komunikasi mengendalikan, terstruktur, dua arah dan sangat dinamis. Iklim komunikasi di kantor reservasi PBLB juga baik. Sejauh ini terlihat kemampuan berkomunikasi dari tim reservasi baik dan merekapun menyadari itu sebagai modal utama menjalani profesi mereka sebagai seorang karyawan bidang reservasi hotel.
Abstrak. Media sosial sangat berperan dalam memberikan efek bagi para nitizen, efek baik maupun efek buruk, media sosial juga dapat mempresentasikan sesorang. Media sosial yang beragam membuat menarik perhatian bagi para nitizen. Salah satunya media sosial Youtube, sangat banyak sekali video mulai dari tips dan trick, video perjalanan, video pernikahan,dll. semua orang bisa mempublikasikan video yang mereka di Youtube. Tidak terkecuali kaum penyuka sesama jenis dalam penelitian ini adalah kaum homoseksual/gay. Salah satunya adalah video pernikahan Sam Tsui dan Casey Braves. Penelitian ini merupakan penelitian kualitatif dan penelitian ini menggunakan analisis semiotika Roland Barthes. Dengan melakukan analisis dari video yang telah dipublikasikan oleh Sam di Youtube, juga melakukan penelusuran dokumen dan pustaka. Penulis melihat adannya bentuk reprentasi yang bersifat verbal dan non verbal dari video pernikahan sesama jenis kelamin laki-laki dan laki-laki. Kata kunci : Represntasi, gay, homoseksual, media sosial, Youtube, Pernikahan Abstract. Social media is instrumental in giving effect
This study discusses the news of Gunung Agung disaster in Balipost.com from the aspect of journalism ethics and disaster journalism. Disaster journalism is required to report disaster objectively, though media cannot be separated from business goals. Ethnographic content analysis is conducted as research method. The result shows that Balipost.com has applied the principle of journalism code of ethics and the principles of disaster journalism. The news tend not to use indepth reporting, which is less thorough, lack of direct observation results, but it averts the violation of ethics.
Abstrak: Public Relation (PR) memiliki peranan yang sangat fundamental dalam pengembangan reputasi pendidikan tinggi (PT). Tujuan penelitian ini adalah untuk menganalisis strategi PR (humas) dalam kegiatan promosi dan hubungannya dengan pengembangan reputasi perguruan tinggi di Akademi Farmasi Surabaya. Metode penelitian ini menggunakan non-eksperimental dengan pendekatan kuantitatif melalui rancangan korelasional. Data yang digunakan dalam penelitian ini adalah data primer yang analisis menggunakan Sofware SPSS 23. Parameter data yang di uji adalah kualitas, validitas dan reliabilitas data. Bila dari hasi uji memenuhi asumsi klasik akan dilanjutkan dengan pengujian regresi linier berganda. Hasil dari penelitian ini peran PR memiliki peranan strategis untuk kemajuan PT sebesar 0,449 dan 0,502. Manajemen dan strategi PR secara simultan berpengaruh terhadap promosi dengan minat mahasiswa baru di Akademi Farmasi Surabaya. Tersedia Online di
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