A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia

Panuju, Redi; Susilo, Daniel; Sugihartati, Rahma

doi:10.5220/0007331504670472

Cited by 13 publications

(12 citation statements)

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“…Informan merupakan orang yang dimanfaatkan untuk memberikan informasi tentang situasi dan kondisi dari latar penelitian (Panuju et al, 2018;Susilo & Akbar, 2020). Informan yang dipilih biasanya harus memiliki kredibilitas dalam menjawab masalah penelitian.…”

Section: Metodeunclassified

Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com

Dwiputra

2021

JKP

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One of the health problems that will catch people's attention in 2020 is COVID-19. Various media also highlighted the problem because it was considered a dangerous thing. One of the media that participated in the news was a health media called Klikdokter.com. Klikdokter.com has been intensively reporting about COVID-19 since January 2020. The aim of the research is to see how the public perception about COVID-19 on Klikdokter.com. This research uses descriptive qualitative research. Methods of data collection using observation, interviews, and documentation. Meanwhile, informants were selected based on purposive sampling. The data analysis used Stuart Hall's Encoding-Decoding theory, which describes the three positions of the audience in constructing messages, namely dominant position, negotiation, and opposition. The results showed that the position of the audience in constructing messages from the news of COVID-19 on Klikdokter.com, the majority were in a negotiating position. This position means that the audience may misinterpret some parts of the message and quite understand what is conveyed by Klikdokter.com.Keywords: Covid-19; Reception; Reporting.

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Section: Metodeunclassified

Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com

Dwiputra

2021

JKP

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“…Jika kursus pelatihan komprehensif dalam digital marketing tidak tersedia secara luas, hampir semua bidang akan diminati. Digital marketing memerlukan seperangkat keterampilan yang berbeda, dan seseorang dengan gelar pemasaran tradisional tidak cukup untuk menjalankan kampanye digital secara efektif (Panuju et al, 2018). Akibatnya, organisasi biasanya melakukan outsourcing digital marketing ke agensi atau melakukannya secara mandiri, seringkali dengan hasil yang menghancurkan (Khmiadashvili, 2019).…”

Section: Pendahuluanunclassified

Untitled

2021

JKP

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The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.

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“…Strategi juga dikenal sebagai "strategos", dan ini mengacu pada upaya militer untuk mencapai kemenangan dalam suatu perang, namun seiring berjalannya waktu, istilah strategi digunakan di berbagai bidang (Cangara, 2016). Strategi komunikasi bisnis adalah suatu metode bagi suatu perusahaan maupun organisasi dalam melakukan komunikasi dengan organisasi maupun perusahaan lain dalam upaya mencapai tujuan berjangka panjang yaitu menjual produk dalam jumlah besar (De Leon et al, 2020;Panuju et al, 2018). Upaya perusahaan dalam memperkenalkan produk kepada konsumen sangat menentukan tingkat penjualan.…”

Section: Pengantarunclassified

Model – model komunikasi bisnis sebagai upaya meningkatkan penjualan produk vivelle di shan hair beauty care

Hakim¹

2021

JKP

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From marketing to business communications, corporate strategy can be found in a variety of areas. Cosmetics companies are also feeling the heat of market competition. One of the most popular cosmetic products on the market is perfume. Shan Hair and Beauty Care is a retailer that sells a variety of beauty products such as hair care, perfume, and body care, with Vivelle being the perfume offering. The purpose of this research is to find out how the business communication strategy carried out by Shan Hair and Beauty Care to increase the number of sales from Vivelle. This research is a descriptive study with qualitative data. Observation, interview, and documentation were chosen as data collection techniques with the research location of Shan Hair and Beauty Care, followed by the owner of Shan Hair and Beauty Care and ten Vivelle customers. The data analysis technique used is data reduction analysis, then the data presentation technique is used to present the data. To test the validity of the data, it used triangulation of sources and theories. The Shan Hair and Beauty Care business communication strategy is highly effective, according to these findings. The business communication strategy is an important spearhead for the success cycle of Shan Hair and Beauty Care, as well as a strategy in facing various intense competition, especially in the selling price of products. The development of a strategy in business communication that matches the sales of Vivelle products at Shan Hair and Beauty Care can reach its glory. Shan Hair and Beauty Care values customer service. Sales strategy for Shan Hair and Beauty Care is a strategy in short-term market penetration that aims to attract consumers and distributors through business communication. Keywords: Strategy; Business Communication; and Sales

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A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia

Cited by 13 publications

References 0 publications

Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com

Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com

Untitled

Model – model komunikasi bisnis sebagai upaya meningkatkan penjualan produk vivelle di shan hair beauty care

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