The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust
The increase of digital financial services has created new risks for its users. As a generation close to technology, the millennial generation with all its characteristics, financially vulnerable to this risk. Millennials face financial management problems because of their characteristics, coupled with the complexity of digital financial services that exist today. This concern leads to explain and predict millennial financial satisfaction associated with financial behavior, financial attitudes, financial knowledge, and digital financial knowledge, an area that has not been tackled critically in literaturere. This study attempts to formulate a conceptual framework and a research model developed with the TRA and TPB theory. The conceptual formulation method and model were carried out in several stages; literature study, model adoption, and instrument development. The results of the instrument development can be used for further research.
Digital marketing merupakan hasil integrasi konsep pemasaraan tradisional dengan elemen digital. Digitalisasi dalam berbagai bentuk berhubungan positif dengan pertumbuhan, kinerja dan daya saing usaha kecil. Kampung Batik Kembang Turi Blitar adalah usaha yang didirikan dengan tujuan memberdayakan warga dan melestarikan warisan budaya. Keberadaan Kampung Batik Kembang Turi Blitar belum banyak dikenal masyarakat luas. Pemasaran produknya masih menggunakan cara sederhana dan belum memanfaatkan pemasaran secara online. Pengabdian kepada masyarakat ini dilakukan dengan memberikan pendampingan dalam memanfaatkan digital marketing sebagai sarana komersialisasi produk Kampung Batik Kembang Turi Blitar Blitar. Melalui kegiatan ini diharapkan Kampung Batik Kembang Turi Blitar Blitar mampu mengkomersilkan produknya melalui digital marketing dengan memanfaatkan berbagai sarana misalnya social media dan E-commerce. Hasil kegiatan ini adalah peningkatan pemahaman terkait digital marketing, peningkatan ketrampilan penggunaan social media dan E-commerce, dan motivasi untuk mengimplementasikan digital marketing di Kampung Batik Kembang Turi Blitar Blitar.
Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT
Tujuan dari penelitian ini adalah untuk mengetahui pencatatan persediaan barang di BM Mart Kota Malang menggunakan aplikasi iPos 5.0. Penelitian ini menggunakan metode deskriptif kualitatif. Data primer diperoleh dari observasi dan wawancara sedangkan data sekunder berasal dari buku, fakta, catatan dan dokumen yang berkaitan dengan pencatatan persediaan di BM Mart. Teknik analisis data yang digunakan adalah analisis kualitatif. Hasil penelitian yang dilakukan pada Pencatatan Persediaan Barang Dagangan di BM Mart menggunakan Aplikasi iPos 5.0 belum maksimal karena terdapat duplikasi tugas di setiap bagian. Hal ini dapat menyebabkan penipuan dan kesalahan dalam pencatatan. Karyawan yang bertugas mencatat selama ini masih bergiliran berdasarkan shift kerja yang berubah. Kedepannya perlu diatur tugas dan tanggung jawab masing-masing pegawai dan pelatihan penggunaan aplikasi agar memudahkan dalam pencatatan dan pengawasan. Kata Kunci: Pencatatan, Persediaan, Barang Dagang
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