Pengaruh Perceived Usefulness Dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee

Latifah, Nunuk; Widayani, Anna; Normawati, Rani Arifah

doi:10.19184/bisma.v14i1.13550

Cited by 21 publications

(19 citation statements)

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“…This figure shows that the number of female Shopee users is higher than male Shopee users. According to Latifah, Widayani, and Normawati (2020), Shopee e-commerce users are more women than male users. This is because women prefer to shop than men.…”

Section: Discussionmentioning

confidence: 99%

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers

Mutanafisa

Retnaningsih

2021

JCS

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Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.

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Section: Discussionmentioning

confidence: 99%

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers

Mutanafisa

Retnaningsih

2021

JCS

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“…Hal ini sejalan dengan penelitian yang di ungkapkan oleh (Nurhadi & Azis, 2018). (Mahsyar, Suharno, & Abidin, 2020) Jadi, sebagai penjual harus menjaga kepercayaan dan memberikan pelayanan sebaik mungkin agar konsumen tidak akan kecewa (Latifah, Widayani, & Normawati, 2020). Kepuasan konsumen yang menjadi evaluasi keseluruhan berdasarkan total pengalaman pembelian dan konsumsi dengan barang atau jasa dari waktu ke waktu (Sudaryana, 2020).…”

Section: Pendahuluanunclassified

Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia

Fatimah

Purdianto

Septiani

et al. 2021

JKBM

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The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation

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“…Marketplace Shopee saat ini dimanfaatkan oleh Usaha Mikro Kecil dan Menengah (UMKM). (Latifah, 2020) aplikasi E-commerce memberikan kepercayaan dalam bentuk jaminan dan memberikan kemudahan dalam bertransaksi dan serta penilaian dan rekomendasi dari pelanggan menjadi bentuk support dan layanan pada marketplace shopee dalam upaya meyakinkan kepercayaan para penggunanya di Indonesia saat ini. Dengan semakin pesatnya perkembangan teknologi informasi, pelaku UMKM sudah menyadari bahwa pada era saat ini konsumen lebih suka berbelanja secara online, hal tersebut dikarenakan kecenderungan para konsumen untuk mengikuti perkembangan zaman.…”

Section: A Pendahuluanunclassified

Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar

Sulistiyawati¹,

Widayani²

2020

Jurnal Pemasaran Kompetitif

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Marketplace Shopee merupakan salah satu marketplace yang sedang berkembang di Indonesia. Marketplace Shopee saat ini dimanfaatkan oleh Usaha Mikro Kecil dan Menengah (UMKM) untuk promosi penjualan. Di kota Blitar sendiri UMKM yang sudah memanfaatkan Shopee sebagai media promosi penjualan yaitu UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar. Penelitian ini merupakan penelitian deskrptif kualitatif. Teknik analisis data yang digunakan adalah reduksi, pemaparan data dan penarikan kesimpulan. Penelitian yang dilakukan bahwa marketplace Shopee sebagai media promosi penjualan d UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar masih belum maksimal. Marketplace Shopee sebagai media promosi penjualan di UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar harus lebih ditingkatkan lagi agar admin dapat melayani para konsumen dengan lebih maksimal agar daya beli konsumen meningkat.

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Pengaruh Perceived Usefulness Dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee

Cited by 21 publications

References 0 publications

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers

Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia

Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar

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