This research had the primary objective to study the causal factors of technological capability and interorganizational collaboration that affect competitive advantage of startups in Thailand. This research was a mixed methods research that encompassed both qualitative and quantitative tools through the use of in-depth interviews and questionnaires. The sample employed in this research consisted of entrepreneurs and executives of startups in Thailand that were selected using a stratified random sampling method. A path analysis was used to analyse the obtained data in order to validate the research findings. From the obtained results, it became evident that the causal factors of technological capability and interorganizational collaboration had a direct positive effect on the competitive advantage of startups, and competitive advantage had a direct positive effect on the performance of startups in Thailand. Furthermore, it was apparent that technological capability and interorganizational collaboration had a direct effect on the performance of startups in Thailand, whereby all of the foregoing effects were statistically significant.

The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed-methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance.

This research aimed to test the relationship and impact of operational strategies that influence the development of small and medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used for data analysis were multiple correlation analysis. Furthermore, multiple regression analysis. The research results were found that (1) the operational strategies of knowledge, education, creativity, and modern technology and innovation have a positive relationship and impact on the development of small and medium enterprises. (SMEs) to be a creative economy as a whole. When considering each aspect, it was found that knowledge, education, and creativity are parts of the use of intellectual property linked to cultural background and modern technology and innovation had a significant positive relationship and impact on developing small and medium enterprises (SMEs) to be creative economy businesses at the 0.05 level.

The objective of this research was to study the factors of success that affect the operating strategy of the transportation business during the economic crisis of Small and Medium-sized Enterprises in Thailand. Indepth interviews with predefined questions were conducted on a sample of 10 small transport businesses that were selected as successful from the SMEs searching radio program. The results of the study revealed that every entrepreneur decided to start their own business voluntarily. In terms of products and services, each were in different formats and were distinctive and unique. In addition, every small business was affected by the economic crisis. The factors that made them successful were doing things that they were good at, having adaptability, having ability to plan and solve problems, giving importance to their personnel and customers as well as the quality of products and services, not imitating others, and their determination in the business. It was found that most successful small businesses used the top priority planning strategies, followed by complete pre-planning strategies. They also were found not using opportunity-seeking and defensive strategies. Therefore, the interested parties should pay attention to study and develop specific planning strategies which are essential strategies that lead to success. In addition, the success factors of entrepreneurs should be considered as indicators of success and should be made available as information to the general public for improving small Thai enterprises into bigger businesses that can compete at the global level.

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This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.34; interorganizational collaboration (IOCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.22; and competitive advantage (CPAD) had a positive direct influence on startup firm performance (STUFP) with the effect size of 0.22, at the significance level of 0.01.

This research aimed to study the differentiation that affects the competitiveness of transportation Micro, Small, & Medium Enterprises (MSMEs) in Thailand. The sample population explored in this study consisted of 287 entrepreneurs from MSMEs from Thailand. The collected data were analyzed using Multiple Regression Analysis, along with additional feedback and opinion analysis. The results showed that differentiation in products, services, personnel, distribution channels, and brand image affect the competitiveness of MSMEs at a statistically significant level of 0.05. The areas of differentiation found with the greatest influence were personnel, products, and services respectively. Therefore, entrepreneurs and executives involved in differentiation of transportation MSMEs should focus on good service. Most of the businesses in Thailand are small businesses and have a small number of personnel. This enables thorough supervision of personnel from the business owners to ensure they provide good service to customers. Whereupon differentiation in product appearance by designing products or packaging to be outstanding, unique, attractive, and diverse. For example, processed fruit businesses may design their packaging to look like real fruit, or there could be environmentally friendly packaging designs which are popular among consumers today.

The purpose of this research was to study the impact of the business environment on business development of SMEs in accordance with the National Economic and Social Development Plan of Thailand. The data was collected from 420 entrepreneurs of SMEs in Thailand using stratified random sampling. A questionnaire was the study’s data collection tool while multiple correlation analysis and multiple regression analysis were used with the statistics for data analysis. The results showed that most of the entrepreneurs were males aged 41-50 years, married, and had a bachelor’s degree or higher for education. Most SMEs were partnership businesses dealing with agricultural products with a duration of operation between 10-15 years. Most had registered capital of less than 5 million baht with an average annual income of less than 5 million baht and a number of employees fewer than 20 people. According to the national economic and social development plan for these SMEs, there was one particular business environment factor like technology that showed a relationship and a positive impact on overall business development. When considered in each aspect, it was found that (1) technology was related to and had a positive impact on business development in marketing knowledge and (2) technology was related to and had a positive impact on the development in businessmanagement.