Creative innovation of startup businesses in Thailand 4.0 era

Abstract

The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed-methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance.

Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews

“…Secondly, we were only focused on one e-commerce platform, which is Shopee which is one of the start-ups in Indonesia. The uniqueness in innovation and use of technology from each start-up to improve purchasing decisions may various (Potjanajaruwit & Girdwichai, 2019). However, we anticipated by putting this study as a basic prototype through indicators modification.…”

“…, 2021) and require more specific knowledge (Guerrero & Urbano, 2014). This assumption arises because the main strength of start-up businesses is the ability to innovate and use technology (Potjanajaruwit & Girdwichai, 2019; Sabeena & Ayyapparajan, 2020).…”

“…The reason is that start-ups are considered as organizations entering the market with new business models (Kusumaningtyas et al, 2021) and require more specific knowledge (Guerrero & Urbano, 2014). This assumption arises because the main strength of start-up businesses is the ability to innovate and use technology (Potjanajaruwit & Girdwichai, 2019;Sabeena & Ayyapparajan, 2020).…”

Emerging Technology Innovation in Gaza Strip Municipalities: An Entrepreneurial Approach

“…More businesses are looking to start-ups and entrepreneurs for ideas and solutions (Sheppard, McCarron, Gelb, Mabbott, & Fogarty, 2015) to bring new thinking into their organizations and to challenge the status quo. Emerging companies such as start-ups prefer to carry out research and development more seriously because they attach considerable importance to the growth and development of new technologies (Potjanajaruwit & Girdwichai, 2019).…”