Abstract:This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on comp… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.