This research had the primary objective to study the causal factors of technological capability and interorganizational collaboration that affect competitive advantage of startups in Thailand. This research was a mixed methods research that encompassed both qualitative and quantitative tools through the use of in-depth interviews and questionnaires. The sample employed in this research consisted of entrepreneurs and executives of startups in Thailand that were selected using a stratified random sampling method. A path analysis was used to analyse the obtained data in order to validate the research findings. From the obtained results, it became evident that the causal factors of technological capability and interorganizational collaboration had a direct positive effect on the competitive advantage of startups, and competitive advantage had a direct positive effect on the performance of startups in Thailand. Furthermore, it was apparent that technological capability and interorganizational collaboration had a direct effect on the performance of startups in Thailand, whereby all of the foregoing effects were statistically significant.
The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed-methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance.
This research aimed to test the relationship and impact of operational strategies that influence the development of small and medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used for data analysis were multiple correlation analysis. Furthermore, multiple regression analysis. The research results were found that (1) the operational strategies of knowledge, education, creativity, and modern technology and innovation have a positive relationship and impact on the development of small and medium enterprises. (SMEs) to be a creative economy as a whole. When considering each aspect, it was found that knowledge, education, and creativity are parts of the use of intellectual property linked to cultural background and modern technology and innovation had a significant positive relationship and impact on developing small and medium enterprises (SMEs) to be creative economy businesses at the 0.05 level.
The objective of this research was to study the factors of success that affect the operating strategy of the transportation business during the economic crisis of Small and Medium-sized Enterprises in Thailand. Indepth interviews with predefined questions were conducted on a sample of 10 small transport businesses that were selected as successful from the SMEs searching radio program. The results of the study revealed that every entrepreneur decided to start their own business voluntarily. In terms of products and services, each were in different formats and were distinctive and unique. In addition, every small business was affected by the economic crisis. The factors that made them successful were doing things that they were good at, having adaptability, having ability to plan and solve problems, giving importance to their personnel and customers as well as the quality of products and services, not imitating others, and their determination in the business. It was found that most successful small businesses used the top priority planning strategies, followed by complete pre-planning strategies. They also were found not using opportunity-seeking and defensive strategies. Therefore, the interested parties should pay attention to study and develop specific planning strategies which are essential strategies that lead to success. In addition, the success factors of entrepreneurs should be considered as indicators of success and should be made available as information to the general public for improving small Thai enterprises into bigger businesses that can compete at the global level.
The purpose of this research was to study the association of human resource management and the increase of productivity of small and medium-sized enterprises in Thailand. The study was conducted in the sample group which included owners of 269 small and medium-sized enterprises in Thailand using questionnaires. The statistics used in the research were frequency, percentage, mean, standard deviation, One-way ANOVA, multiple correlation analysis, and multiple regression analysis. The research revealed that the association between human resource management and productivity increase of small and medium enterprises in Thailand was found at a relatively high level. When testing the impact of human resource management on productivity, it was found that human resource management in the areas of recruitment, rewarding, and the protection and maintenance of human resources have an impact on productivity increase of small and medium-sized enterprises in Thailand.
The purpose of this research was to investigate management factors that influence the transportation Instructor quality development of universities in Thailand. The studied population consisted of 560 administrators and lecturers by their respective positions (i.e. Dean, Head of Department, and full-time lecturers) from universities under the Ministry of Education. Data were analyzed using Stepwise Multiple Regression Analysis with F-statistics and Adjusted R2 to find the factors affecting transportation instructor quality development. The results revealed that factors such as organizational culture and learning organization have an influence on universities’ transportation instructor quality in terms of teaching and research at the 0.05 significance level. Therefore, there should be promotion of organizational cultures, including aspects such as participation, harmony, adaptibility, and mission-oriented mindsets, using them as guidelines for organizational management. At the same time, administrators at all levels should create awareness among the lecturers about the importance of developing academic performance and clarify the criteria.
This research aimed to study the differentiation that affects the competitiveness of transportation Micro, Small, & Medium Enterprises (MSMEs) in Thailand. The sample population explored in this study consisted of 287 entrepreneurs from MSMEs from Thailand. The collected data were analyzed using Multiple Regression Analysis, along with additional feedback and opinion analysis. The results showed that differentiation in products, services, personnel, distribution channels, and brand image affect the competitiveness of MSMEs at a statistically significant level of 0.05. The areas of differentiation found with the greatest influence were personnel, products, and services respectively. Therefore, entrepreneurs and executives involved in differentiation of transportation MSMEs should focus on good service. Most of the businesses in Thailand are small businesses and have a small number of personnel. This enables thorough supervision of personnel from the business owners to ensure they provide good service to customers. Whereupon differentiation in product appearance by designing products or packaging to be outstanding, unique, attractive, and diverse. For example, processed fruit businesses may design their packaging to look like real fruit, or there could be environmentally friendly packaging designs which are popular among consumers today.
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