Abstract:This research aimed to study the differentiation that affects the competitiveness of transportation Micro, Small, & Medium Enterprises (MSMEs) in Thailand. The sample population explored in this study consisted of 287 entrepreneurs from MSMEs from Thailand. The collected data were analyzed using Multiple Regression Analysis, along with additional feedback and opinion analysis. The results showed that differentiation in products, services, personnel, distribution channels, and brand image affect the competi… Show more
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