This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.
Please find attached the proofs for your article. 1. Please check these proofs carefully. It is the responsibility of the corresponding author to check these and approve or amend them. A second proof is not normally provided. Taylor & Francis cannot be held responsible for uncorrected errors, even if introduced during the production process. Once your corrections have been added to the article, it will be considered ready for publication Please limit changes at this stage to the correction of errors. You should not make trivial changes, improve prose style, add new material, or delete existing material at this stage. You may be charged if your corrections are excessive (we would not expect corrections to exceed 30 changes). For detailed guidance on how to check your proofs, please paste this address into a new browser window: http://journalauthors.tandf.co.uk/production/checkingproofs.asp Your PDF proof file has been enabled so that you can comment on the proof directly using Adobe Acrobat. If you wish to do this, please save the file to your hard disk first. For further information on marking corrections using Acrobat, please paste this address into a new browser window:http://journalauthors.tandf.co.uk/production/acrobat.asp 2. Please review the table of contributors below and confirm that the first and last names are structured correctly and that the authors are listed in the correct order of contribution. This check is to ensure that your names will appear correctly online and when the article is indexed.
Purpose The use of “special events” as an attractor for destinations in the smart tourism paradigm has been suggested as one element of an effective destination strategy. This study aims to create new understandings of this potentiality by exploring an event from a participant perspective in smart tourism contexts by creating a model integrating factors impacting the smart event experience. Design/methodology/approach The authors conducted five online focus groups by using Facebook secret groups to engage spectators of an international sports event. Discussions focussed on the digital event experience with particular reference to the event app. A subsequent interpretative phenomenological analysis facilitated the examination of how people make sense of this digital phenomenon and the impact on the overall event experience. Findings The findings demonstrate an increasing demand for real-time event integrative information, with more immersive and augmented experiences often sought by users. This has significant implications for the management of the digital event experience for all event stakeholders. Research limitations/implications This study is limited in its analysis of the smart event experience because of the use of a purposive sample from the International NW200 Event in Northern Ireland, which may limit the generalisability of research findings. Originality/value The study therefore, meets a critical gap in existent literature by providing the first event experience model in a smart tourism context and presenting the interlocking elements through the 4P’s (people, processes, personalisation and places) and 7R’s (rituals, realms, realities, renewal, review, relational and resourcing) of digital event experience.
This article explores the integration of film-induced tourism and destination branding upon locations featuring in a film. Northern Ireland and the film The Chronicles of Narnia—the Lion, the Witch, and the Wardrobe (2005) are the case study under investigation. The researchers' hypothesis is that a brand based on the image derived from a film may be a strong means of marketing the area and supporting tourism even when the film is shot elsewhere. This was initially tested through key informant interviews with the Northern Ireland Tourist Board (NITB) to assess the linkages between film-induced tourism and destination branding. The review of existing academic literature identified a gap in previous investigations, which indicated that there has been little focused research on this phenomenon, particularly in the Irish context. In response, the interviews undertaken were an initial attempt to fill this gap. The findings from these interviews and the issues that emerged from the literature review highlighted a number of implications for the future branding of such destinations. If such implications are adhered to, destinations such as Northern Ireland can strive to brand themselves more effectively in association with film, as seen with New Zealand and The Lord of the Rings (2001–2003) trilogy.
PurposeThe purpose of this paper is to investigate what the authors have termed displacement theory (grounded in aspects of authenticity) within the larger phenomenon of film‐induced tourism and to present a clearer understanding of the inherent implications and opportunities for economic development this may bring.Design/methodology/approachThe objectives are achieved through critical review of previous film tourism literature combined with use of blog and key‐informant interview research. The research follows an interpretive paradigm and address a gap in the film‐induced tourism literature on the area of authenticity and displacement.FindingsKey research findings revealed that “3” distinct tourist types exist in film tourism which gives rise to “3” distinct markets. Authenticity is important to film tourists, especially when displacement occurs. There is a lack of industry understanding and recognition which ignores film locations when displacement occurs.Practical implicationsThere needs to be greater recognition and acceptance of film‐induced tourism, closer collaboration between tourist authorities and film bodies, greater efforts to develop and promote the film locations as opposed to the story settings/places depicted, retention or re‐creation of film sets – building simulacra if necessary to retain more essence of film authenticity and greater use of qualitative research, especially through new and innovative means such as the blog techniques used in this study.Originality/valueThis paper addresses a gap in previous film tourism literature regarding authenticity and displacement and as such makes an original contribution to this field. New innovative methods (using blog research) also bring a fresh approach. This paper will be of value to academics and industry practitioners interested in film‐induced tourism and indeed tourism in general, as well as students studying/researching this important field.
This note reflects on student perceptions of audio feedback made available via the Virtual Learning Environment (VLE) for various types of assessment. Consistent with action research the study identifies best practice, and highlights issues in relation to implementation. It utilised four case studies where audio feedback was provided to students using the Wimba voice authoring tool within Blackboard Learn+ for various different types of summative assessment feedback. With increased pressures of larger class sizes and the resultant reduction in tutor-student contact of recent years in business education, the intention was to identify where audio feedback via the VLE is effective and why, which was researched via a student survey. Based on these insights the findings have been disseminated as best practice to other colleagues in the Higher Education (HE) sector, in particular focusing on where it has been most effective in relation to assessment and feedback.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.