This paper identifi es the integration of fi lm induced tourism and destination branding on destinations featured in television series' such as Yorkshire, which is the fi lm location for many popular English television series'. The review of the existing literature identifi ed a gap in previous investigations and in response, a tourist survey and strategic conversations with the key stakeholders were an initial attempt to fi ll this gap. The issues which arose from these and the literature review highlighted some implications for the future development of these destinations, namely the use of destination branding in the promotion of a fi lm location.

The primary focus of this article is to provide a theoretical insight into the relationship between film induced tourism and destination imagery, which in turn can be used to market a tourism destination. In order to achieve this, strategic conversations were carried out with the key stakeholders behind the development of the Yorkshire (UK) brand. Yorkshire will be used as the lens through which the film induced tourism phenomenon will be observed as it is the film location for many popular English television series. In addition, this article draws upon the literature background and the theoretical context of the film induced tourism phenomenon in relation to destination imagery. The issues which emerged from these and the literature review highlighted many implications for the future development of these locations such as the use of destination imagery in the promotion of a film location.

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The purpose of this paper is to ascertain the impacts of global terrorism on Ireland's tourism industry, through examining the Irish tourism industry's perspective. The research undertaken included a multimethod approach, combining secondary research with primary research (in-depth interviews) to provide some practical findings. These findings highlight the fact that structures must be in place in order for the industry to manage a crisis resulting from a terrorist attack and also to minimise the impacts it will have on the tourism industry. In turn, this paper has the ability to influence tourism policy in countries that rely significantly on tourism such as Ireland.

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